Keynote: Cookieless personalization and the Innovations of a reawakening economy: LivePerson Chief Marketing Officer, Amber Armstrong

LivePerson CMO Amber Armstrong — who recently led marketing for IBM’s AI Applications and Blockchain business — will walk the audience through the challenges facing marketers and brand leaders today, how Conversational AI and Messaging helps brands innovate in a cookieless world – and a sneak peek at what LivePerson has planned in the space for 2021.

Parent company of Zales, Jared, Kay, and other household names in the Jewelry industry, Signet Jewelers will guide executives through their commerce transformation strategy, driving tens of millions of dollars in messaging-attributed sales and in just the first 6 months of providing consumers the option to message.

12:00pm – 12:30pm EST

Finding the sweet spot: Industry leaders talk personalization in a cookieless world

In an ever-evolving landscape of data privacy and security, brand leaders are striving to create personalized, memorable customer experiences that deliver on their goals — all while adhering to growing pressures from both governments and consumers on respecting customer data. Hear from industry experts, marketing executives, and agency leaders as they discuss the implications on their consumer engagement and their vision for creating a personalization strategy fit for a cookieless future.

North American Attendees

Join an intimate group of executives to experience a 5-star wine tasting and get a behind-the-scenes look at brand new conversational capabilities through Instagram Direct Messaging to drive end-to-end customer journeys.  Promoting retention and CSAT, driving direct sales conversions, and bringing unexpected delight to consumers, Instagram Direct allows businesses to contain the customer journey within the app, helping to address audience needs at every stage of the social funnel.

11:00am – 12:30pm EST

How to win customers with an intent-driven social media strategy

Join Forrester’s Senior Analyst, Jessie Liu and LivePerson’s Senior Director of Product Marketing, Brian Donnelly for a collaborative discussion on how to leverage Conversational AI to bolster and transform your Social Media strategy and drive end-to-end commerce. Liu will share insights on strategies and technologies customer experiences executives can use to win, serve, and retain customers in a rapidly changing social media landscape. Donnelly will provide a behind the scenes look at LivePerson’s industry-leading AI (which outperforms Google and Watson in accuracy, recall, and precision) which will offer a new, advanced monitoring and filtering that understands individual intents expressed across the wide world of social. This analysis surfaces revenue opportunities and potential reputational/NPS damage based on business impact – allowing brands to triage positive and negative intents and address according to importance.

EMEA Attendees

Join an intimate group of executives to experience a 5-star wine tasting and get a behind-the-scenes look at brand new conversational capabilities through Instagram Direct Messaging to drive end-to-end customer journeys.  Promoting retention and CSAT, driving direct sales conversions, and bringing unexpected delight to consumers, Instagram Direct allows businesses to contain the customer journey within the app, helping to address audience needs at every stage of the social funnel.

11:00am – 12:30pm EST

Personalization at scale, powered by AI

Join LivePerson’s Chris Radanovic to discuss how Conversational AI can unlock personalized engagements across sales, marketing, and sales. You’ll learn firsthand how to serve the right message at the right time on the right channel.