In a hyperconnected world with the far-reaching power of digital, social and mobile media; the customer is king. Harnessing the customer experience, personalisation and brand development in an all mobile, all social world and becoming more data and content driven means CMOs are on an evolving journey of transforming marketing to a growth engine though customer insight.
Summary
Creating cutting edge marketing programmes by implementing new technologies, data and insights is at the top of every CMO’s agenda. The CMO of the future will get closer to their customers than ever before, driving transformational change across their organisations through the use of Big Data, Customer Analytics as well as emerging technologies.
The Benelux CMO Network brings together the leaders in Marketing, Communications, Digital and Engagement from the largest enterprises globally to share best practice case studies, discuss the changes and opportunities facing the industry as well as to network with their peers in an intimate setting that is closed to the media and run under the Chatham House Rule.
Time is maximised onsite through a combination of:
Topics covered
Defining your core brand values to strengthen your marketing strategy
How Artificial Intelligence is revolutionising the marketing industry
Aligning thought leadership and content marketing in your strategy
Managing customer relationships and expectations
Justifying past budget commitments and proving return of investment
Transforming to drive value through customer experience
Investing in personalisation: Going beyond mass email marketing
Identifying how machine learning can optimise your marketing campaign
Implementing segmentation to target your marketing