In a hyperconnected world with the far-reaching power of digital, social and mobile media; the customer is king. Harnessing the customer experience, personalisation and brand development in an all mobile, all social world and becoming more data and content driven means CMOs are on an evolving journey of transforming marketing to a growth engine though customer insight.
Summary
Creating cutting edge marketing programs by implementing new technologies, data and insights is at the top of every CMO’s agenda. The CMO of the future will get closer to their customers than ever before, driving transformational change across their organisations through the use of Big Data, Customer Analytics as well as emerging technologies.
The Benelux CMO Network brings together the leaders in Marketing, Communications, Digital and Engagement from the largest enterprises globally to share best practice case studies, discuss the changes and opportunities facing the industry as well as to network with their peers in an intimate setting that is closed to the media and run under the Chatham House Rule.
Time is maximised onsite through a combination of:
Topics covered
Transforming customer experience in the digital age
Delivering meaningful marketing content
Managing customer relationships and expectations
The Future of Marketing
Can you maintain creativity in a data driven world?
How can you develop measurements for digital marketing?
Adapting to technology in marketing
Identifying how machine learning can optimise your marketing campaign
Case study: Creating disruption