In a hyperconnected world with the far-reaching power of digital, social and mobile media; the customer is king. Harnessing the customer experience, personalisation and brand development in an all mobile, all social world and becoming more data and content driven means CMOs are on an evolving journey of transforming marketing to a growth engine though customer insight.
Summary
Creating cutting edge marketing programmes by implementing new technologies, data and insights is at the top of every CMO’s agenda. The CMO of the future will get closer to their customers than ever before, driving transformational change across their organisations through the use of Big Data, Customer Analytics as well as emerging technologies.
The Benelux CMO Network brings together the leaders in Marketing, Communications, Digital and Engagement from the largest enterprises globally to share best practice case studies, discuss the changes and opportunities facing the industry as well as to network with their peers in an intimate setting that is closed to the media and run under the Chatham House Rule.
Time is maximised onsite through a combination of:
Topics covered
Driving growth in the digital age
Data evolution in an era of tight regulation and cookie fatigue
The critical role of sustainability in 2022
Enhancing customer experience through innovating the customer journey
Strategies to show return on marketing investment
The benefits and challenges of marketing automation
How marketing can lead post-pandemic recovery
Maximising efficiency and messaging to deliver true value
How a strategic rebrand could maximise evolution in a fluid landscape
Leveraging brand purpose as inflation bites
What does the future hold for marketers in 2023 and beyond