The global food supply chain is complex and increasingly pressed to meet the demands of today’s consumers for quality, sustainability, and transparency in their food. Blockchain is unlocking innovative opportunities to address these challenges. Learn about the fastest-growing use cases for blockchain in the food supply chain and how they are transforming the industry.

In this roundtable, we’ll explore:

• The use of blockchain in the cold chain to optimize shelf life, product rotation, and reduce food waste
• Brands that are using blockchain to build consumer engagement and brand trust, especially around sustainability
• Leveraging blockchain for food safety and how it will fit into upcoming FDA regulation

Speaker:

Kath Cook, Worldwide Business Leader, IBM Food Trust Kathleen Cook is an experienced business executive in corporate innovation.  She helps companies improve their supply chains by taking out cost, proving provenance for increased product value, increasing brand trust and supply chain competency. Her focus spans Distribution, AG and Food, Industrial/Auto and Healthcare Industries. She brings to her engagements a history of business start-up, M&A, channel partnerships and advanced technologies including Blockchain, AI, IOT and Cloud.