E-commerce has seen more growth in a handful of months alone than it had in the previous 10 years combined, with consumers rapidly turning to digital channels out of both necessity and convenience. Retailers must adapt to the sharp shift in consumer demand and meet their customers where they are, on their terms, in the moments that count. Enter: Conversational Commerce.

Innovative retailers are leveraging rich, convenient messaging channels like WhatsApp, Apple Business Chat, Instagram and Facebook Messenger, coupled with intelligent automation, to elevate their care, sales and marketing strategies in a digital-first world. With that, customer engagement has approached a renaissance; conversational advertising is lifting conversion rates and AOV exponentially, contactless shopping – like click and collect, virtual store assistants and one-click purchases – is here to stay, and some brands are looking to make virtual care a full-time practice.

Join LivePerson, the leader in the Conversational space, and your peers as we discover how the world’s leading brands are scaling their messaging, AI and automation capabilities to build efficient, hyper-personalised, and lasting connections with their consumers in a new age of retail.

Discussion Topics:

• Shifting consumer preferences: How have retailers pivoted to meet growing consumer demands to engage, browse and shop on digital channels?
• Intent-driven strategy: Could you reimagine processes, like promotions, returns or stock queries, with Conversational AI and messaging?
• Digital adoption: How are retailers promoting customer adoption of messaging channels?
• Conversational commerce: Where are you seeing the biggest opportunities for messaging and automation in your business
• Planning for transformation: What are the common challenges and best practices to be mindful of when implementing a Conversational Commerce experience?

Speaker:

Raj Dosanjh serves as VP Strategic Accounts at LivePerson, the Conversational AI leader. An experienced senior executive, Raj is passionate about helping the world’s leading brands deliver superior customer experience through innovative, digital-first, Conversational solutions.