OneTrust: Consent-Based Marketing: The Evolution of Trust and Customer Experiences in a Cookieless World

Join OneTrust to learn about key marketing trends shaping the way marketers prioritize consent and preference management to build consumer trust and generate ROI. Digital Marketing, MarTech, and Marketing Ops teams face a wave of market obstacles as organizations prepare for Google’s deprecation of third-party cookies. Pioneering companies are putting privacy, trust, and customer empowerment at the front, taking this new world not as a threat, but as a game-changing opportunity. ​

Key takeaways:

• The evolution of trust and customer experiences in a cookieless world: best practices and what marketers need to know.​
• How brands are making consented data a key driver to connect with customers, cultivate customer loyalty, and increase marketable databases.​
• The ROI of consent and preference management and how it contributes to personalization, segmentation, and higher-performing campaigns.​

Speakers:

• Steph Sharland, Consent & Preference Cloud Specialist – OneTrust

• Kenta Barrett, Solutions Engineer – OneTrust

• Edward Mason, Consent & Preference Cloud Specialist – OneTrust