MarketOne Dinner Event: Enabling personalised customer journeys at scale using marketing automation

Equinix is the largest global data centre and colocation provider for enterprise network and cloud computing. Marketing automation was a natural fit for the business both in terms of generating new business and growing existing business, but setting up a global instance to deliver personalised customer journeys and return on automation presented considerable challenges. 

 Kate Eighteen, Senior Director Global Demand Centre will talk about the challenges she has faced on getting the most out of their marketing automation platform, as well as looking at why working with an agency for both production and strategy has helped to create a realistic roadmap with measurable impact. Discussion topics will include: 

• How do you set up to deliver globally? Putting governance in place and addressing change management 
• Defining and creating journey-based segmentation and reporting 
• Building a global nurture framework: delivering scalable contact coverage across the full customer journey 
• Creating consistent and efficient processes to launch programmes into market faster 

Speakers:

Kate Eighteen – Senior Director, Global Demand Centre – Equinix

Catalina Dobre – Vice President, Digital Production and Client Services – MarketOne