MarketOne Dinner: The building blocks of ABM. How to plan and execute on an ABM approach that delivers.

MarketOne is a global B2B Marketing Agency with over 20 years of experience in delivering measurable impact for our clients. Our unique mix of strategy plus digital, sales development and data services and the fact that we engage with both sales and marketing teams within our clients’ organisations, puts us in the perfect position to both create and deliver on ABM strategies for our clients.

Kalja Moolenaar, Director of our EMEA Strategic Services team, has spent many hours at the ABM ‘coal face’, supporting clients such as Schneider Electric and Equinix throughout the process of researching, planning and delivering campaigns, and will share some of her tips on what it takes to bring all the different elements required together – people, process and technology – to overcome the inevitable challenges. Discussion topics will include:

• What are the main ‘blockers’ when trying to get account-based marketing off the ground in a B2B organization?
• Where do you start?
• How do you create a realistic strategy – one you can deliver on? Discover MarketOne’s 7-step ABM framework.
• Who needs to be involved?
• How do you turn your strategy into reality?
• What does success look like?

Speaker: Kalja Moolenaar, Director, EMEA Strategic Services, MarketOne