Summary

How can you leverage AI-powered messaging to drive revenue, cut costs and boost customer satisfaction across the entire customer lifecycle?

Digital adoption has seen more growth in a matter of months alone than it had in the previous 10 years combined, with consumers rapidly turning to digital channels out of both necessity and convenience. Many brands have adapted to the sharp shift in consumer demand to meet their customers where they are, on their terms, in the moments that count. How? Conversational AI and messaging.

Rich, convenient messaging channels like WhatsApp facilitate that connection, whilst Conversational AI enables scale, with real intent understating at the heart. To unlock the potential of these tools, businesses must have a Conversational strategy that creates a continuous connection across the entire customer lifecycle.

Join LivePerson, the leader in the Conversational space, and your peers as we explore how the world’s leading brands are scaling their messaging, AI and automation capabilities to build seamless, hyper-personalised, and lasting connections with their consumers in our new reality.

DISCUSSION QUESTIONS:

  1. Shifting consumer preferences: How have you pivoted to meet changing consumer preferences towards digital channels? Are you leveraging mobile messaging? What are some of the challenges you are facing in responding to their digital needs?
  2. Intent-driven strategy: How efficient and effective are you at understanding your consumers’ “intents” to deliver a frictionless experience? And how do you do it at scale?
  3. Conversational customer lifecycle: What steps within the customer journey could be automated and optimised. Can this be achieved whilst also maintaining personalisation?
  4. Planning for transformation: Where do you see the biggest opportunities for messaging and automation in your business?

Agenda

Thursday 7th October 2021
Thursday 7th October
7:00pm CETWelcome Drinks Reception and Networking
7:30pm CETDinner and Discussion
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