Summary
The past year has redefined how consumers interact with the brands in their lives. From job loss and financial hardships to unprecedented opportunities to refinance assets – people really needed their financial services institutions to show up for them this year. Consumers took note of those institutions who fell short, as highlighted in a survey from Foresight Research which saw a 100% increase in consumers reporting that they are “extremely” or “very likely” to switch banks compared to pre-pandemic.
Enter: Conversational AI and messaging. Leveraging first-party intent data and authenticated messaging, AI-powered messaging offers a route into a more streamlined, effective, and personalised conversation with customers where they are, on their terms, in the moments that count. Through a combination of intelligent automation and human support, financial services institutions can maintain these relationships consistently across rich, convenient messaging channels like WhatsApp, Apple Business Chat, Instagram, or in-App, thus increasing revenue, retention, and customer satisfaction – all whilst reducing labour costs. So, how can you leverage AI-powered messaging to better connect with consumers and reap these benefits?
Join LivePerson and a select group of your peers as we explore how the world’s leading brands are scaling their Conversational AI capabilities to create seamless, hyper-personalised and lasting connections with their consumers in our new reality, all with a lens on automation, personalisation, and, crucially, empathy in financial services.
Agenda
14:00 BST | Welcome and Introductions |
14:10 BST | Interactive Discussions |
14:55 BST | Final Thoughts and Closing Remarks |