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Date:	23 June 2026
Time:	18:00
Location:	Bob Bob Ricard City - Level 3, 122 Leadenhall Street, City of London, EC3V 4AB

Uniphore – Marketing AI Masterclass: Driving transformation with Composable CDPs and AI-Powered Marketing Agents

Summary

AI can unlock enormous value, but how can you make every AI initiative deliver measurable impact?

Whilst 65% of marketing leaders plan to increase their investment in AI in 2026, how can modern marketing teams deliver personalised, data-driven campaigns at scale, while navigating fragmented data, compliance risks, and rising customer expectations- fast?

This masterclass will bring together senior marketing, data, and technology leaders to discuss shared challenges and discover practical ways to integrate AI into your marketing efforts for optimal results.

We’ll also be joined by Hearst UK for a fireside chat on how they’re implementing Marketing AI and Customer Data Platform solutions to enhance audience engagement and streamline marketing workflows.

Speakers:

Isabelle West – Senior Campaign Delivery Manager, Hearst UK
Melinda Carter- Head of Customer Data and Engineering, Hearst UK
Robert Wilson-Fry- Senior Director of Strategic Partnerships, Uniphore
Alasdair Cameron-Mowat- Senior Sales Engineer (Marketing AI), Uniphore

You leave with insights on:

The top challenges marketing teams face when operationalising AI today
Underserved areas in the modern marketing stack where AI can drive impact
How to define goals & success metrics for AI-powered marketing initiatives
Where AI is being applied in the marketing lifecycle & where adoption is stalling
Common barriers to scale, from data fragmentation to readiness
How teams are planning to overcome these challenges in 2026 and beyond

Agenda

Tuesday 23rd June 2026

Thursday 21st May 2026
18:00	Welcome and Drinks Reception
18:30	Introduction
19:00	Networking Dinner & Roundtable Discussion
21:00	Closing Remarks
21:30	Event Ends

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