Summary

AI can unlock enormous value, but how can you make every AI initiative deliver measurable impact?

Whilst 65% of marketing leaders plan to increase their investment in AI in 2026, how can modern marketing teams deliver personalised, data-driven campaigns at scale, while navigating fragmented data, compliance risks, and rising customer expectations- fast?

This masterclass will bring together senior marketing, data, and technology leaders to discuss shared challenges and discover practical ways to integrate AI into your marketing efforts for optimal results.

Discussion Topics:

  • The top challenges marketing teams face when operationalising AI today
  • Underserved areas in the modern marketing stack where AI can drive impact
  • How to define goals & success metrics for AI-powered marketing initiatives
  • Where AI is being applied in the marketing lifecycle & where adoption is stalling
  • Common barriers to scale, from data fragmentation to readiness
  • How teams are planning to overcome these challenges in 2026 and beyond

Agenda

Thursday 21st May 2026
Thursday 21st May 2026
18:00Welcome and Drinks Reception
18:30Introduction
19:00Networking Dinner & Roundtable Discussion
21:00Closing Remarks
21:30Event Ends
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