Summary

Reducing marketing complexity, demonstrating ROI, budgeting and ultimately improving marketing’s contribution to the sales pipeline will always remain at the top of every CMO’s agenda. The CMO of the future will leverage the power of interconnectivity to gain the competitive edge, capitalise on new opportunities through managing Big Data as well as emerging technologies such as Mobile, IOT and VR – predicted to be 2017’s biggest game changer.

The CMO Network brings together senior leaders in Marketing, Digital, Brand and Engagement from the largest enterprises globally to share best practice case studies, discuss the issues facing the industry as well as to network with their peers in an intimate setting that is closed to the media and run under the Chatham House Rule.

Time is maximised onsite though a combination of:

  • Keynote Presentations
  • Workshops
  • Interactive discussion groups
  • Pre-arranged one-to-one meetings
  • Strict attendance qualification
  • Quality networking sessions

Topics covered

Internet of things in action—Capitalising on the opportunities of digital

 The power of content

Becoming the CMO of tomorrow

Putting the customer at the centre of the experience

Ensuring the company is a proactive and reactive brand

Building the team for tomorrow’s challenges

Brand excellence in a Multichannel world through advocacy

Marketing transformation and mastering digital disruption

Leveraging data to achieve ROI

 

Designed exclusively for strategic leaders in Marketing, Digital, Brand and Engagement from across the UK from the largest enterprises globally

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