Summary
From AI Ambition to Business Value
Join us for a hands-on exploration of AI, where together with Cognitus and SAP we’ll showcase how AI drives real business value. Through keynote sessions, expert insights, and interactive breakouts, you’ll gain a clear view of the current AI landscape—and what it takes to stay competitive in it. Attendees will explore how to align AI strategy with execution, leveraging real-time insights, automation, and agent-driven workflows to unlock efficiency and resilience across the enterprise to be able to navigate economic volatility and geopolitical uncertainty to deliver rapid and reliable outcomes.
Why attend?
AI is actively transforming operations across industries—not just through small pilot projects, but at full scale—creating new opportunities for efficiency and innovation. To fully capitalize on this shift, organizations must learn how to convert AI investments into tangible business value quickly, while also developing a strong understanding of governance, trust, and
enterprise-ready frameworks. At the same time, AI offers powerful tools to help businesses navigate economic volatility and geopolitical complexity. By leveraging proven, time-bound implementation approaches, companies can accelerate adoption and realize meaningful impact faster
Focus Sessions:
- Transforming Professional Services with AI
- Revolutionizing Consumer Packaged Goods through AI
This is your opportunity to move from awareness to action—and to see how AI is already redefining the way modern enterprises operate.
Speakers:
- Geert de Vet – Management Consultant and Strategic Advisor at IBM
- Julien Verbeek – Senior Partner and Country leader, IBM Consulting
- Dennis Onstenk – Commercial Practice Lead (EMEA) at Cognitus
- Cornee Boorsma – Global GROW Business Development at SAP
Agenda
| Tuesday 23rd June 2026 | |
|---|---|
| 15:00 - 15:30 | Arrival & Networking Coffee Ease into the afternoon with informal networking and refreshments alongside peers and industry leaders. |
| 15:30 - 15:40 | Opening Remarks & Welcome Setting the stage for an afternoon focused on turning AI ambition into measurable business outcomes. |
| 15:40 - 16:15 | An Inspiring AI Leadership Story A forward-looking perspective on how AI is reshaping industries—and what it takes to lead in this new era. |
| 16:15 - 16:35 | IBM’s Strategy for Enterprise AI Discover how IBM is enabling organizations to scale AI responsibly and unlock enterprise-wide value. |
| 16:35 - 16:55 | From SAP Business Suite to Tangible AI-Driven Value Explore how to bridge core business systems with AI capabilities to accelerate transformation and drive ROI. |
| 16:55 - 17:15 | Executive Break & Refreshments A moment to reflect, recharge, and connect. |
| 17:15 - 17:35 | The 12-Week Transformation: From Vision to Go-Live A pragmatic roadmap to rapidly deploy AI solutions—delivering impact in weeks, not years. |
| 17:35 - 17:45 | Transition to Interactive Breakout Sessions Tailor the experience to your strategic priorities. |
| 17:45 - 18:15 | Breakout Sessions (Choose One) * Transforming Professional Services with AI- Redefining delivery models, productivity, and client value through AI. * Revolutionizing Consumer Packaged Goods with AI - Unlocking growth through smarter supply chains, personalization, and data-driven decision-making. |
| 18:25 - 18:45 | Key Takeaways & Closing Reflections Distilling the day’s insights into clear actions for business and technology leaders. |
| 18:45 - 19:30 | Executive Networking Reception Continue the conversation over drinks and curated bites in a relaxed setting. |