Date:
24 September 2026
Time:
18:00
BST
Location:
City Social, 25 Old Broad St, London EC2N 1HQ

Bloomreach: Personalising the Guest Experience – Turning Data Into Loyalty

Summary

The Travel & Hospitality industry is changing fast. Direct bookings are gaining ground on OTAs, AI is transforming how travellers discover and plan trips, and guest expectations for personalised experiences have never been higher.

This exclusive dinner, hosted by The Network Group in partnership with Bloomreach, brings together senior marketing, digital, and CX leaders from across the UK’s Travel & Hospitality sector for an honest, off-the-record conversation about what it takes to own the guest relationship, and turn it into lasting loyalty and revenue.

The evening will combine real-world examples with open peer discussion on the strategies and technology shifts that matter most right now.

  • Owning the Direct Relationship: How leading brands are moving guests away from OTAs and building direct booking experiences that convert, without relying on discounts alone
  • One Guest, One View: The practical challenge of connecting browsing behaviour, booking history, and loyalty data into a single profile that powers real-time personalisation across every touchpoint
  • AI Across the Guest Journey: From personalised recommendations and perfectly timed messages to automated re-engagement that drives repeat stays, how AI is helping brands do more with less
  • Loyalty Beyond Points:Why experience-led loyalty is replacing traditional points programmes, and how brands are using personalised recognition and lifecycle marketing to build emotional connection at scale

Loyalty Beyond Points: Why experience-led loyalty is replacing traditional points programmes, and how brands are using personalised recognition and lifecycle marketing to build emotional connection at scale

Agenda

Thursday 24th September 2026
18:00Arrival, Welcome Drinks & Networking
18:30Scene-Setter: Turning Data Into Loyalty
18:40Roundtable Discussion & Dinner
21:00Event Concludes
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