Unlocking revenue potential across the customer journey
Now, in a reawakening economy, brands who have prioritized AI-powered messaging are being rewarded with new sources of incremental revenue, increased conversion rates, lasting loyalty, and an ever-expanding base of happy customers. Conversational AI and messaging brings interpersonal commerce at scale to digital channels — from websites to social media to the messaging apps consumers use everyday. The result? Automated experiences consumers love that encourage commerce across sales, care, and re-engagement. Even in an ever-evolving data privacy and security landscape, Conversational AI creates personalized, effective experiences across the journey. Social ads become conversations, right at the point of interest. Care conversations become upsell opportunities, with recommendations tailored to a customers’ conversation history. Purchases are streamlined, limiting cart abandonment. Re-engagement is more personal, with two-way outreach that eliminates steps and barriers to acting on offers. With a combination of bot and agent support, consumers get the guidance they need through every type of query — all on their time, in their channel of choice.
Mainstage Agenda
Tuesday, June 15th |
12:00pm – 12:30pm EST
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Keynote: Cookieless personalization and the Innovations of a reawakening economy: LivePerson Chief Marketing Officer, Amber Armstrong
LivePerson CMO Amber Armstrong — who recently led marketing for IBM’s AI Applications and Blockchain business — will walk the audience through the challenges facing marketers and brand leaders today, how Conversational AI and Messaging helps brands innovate in a cookieless world – and a sneak peek at what LivePerson has planned in the space for 2021. |
12:30pm – 1:30pm EST
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Life-long Connections at Scale: How Signet Jewelers is transforming Luxury Jewelry Sales
Parent company of Zales, Jared, Kay, and other household names in the Jewelry industry, Signet Jewelers will guide executives through their commerce transformation strategy, driving tens of millions of dollars in messaging-attributed sales and in just the first 6 months of providing consumers the option to message. |
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12:00pm – 12:30pm EST
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Finding the sweet spot: Industry leaders talk personalization in a cookieless world
In an ever-evolving landscape of data privacy and security, brand leaders are striving to create personalized, memorable customer experiences that deliver on their goals — all while adhering to growing pressures from both governments and consumers on respecting customer data. Hear from industry experts, marketing executives, and agency leaders as they discuss the implications on their consumer engagement and their vision for creating a personalization strategy fit for a cookieless future. |
12:30pm – 1:30pm EST
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Customer Roundtable
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5:00pm EST
North American Attendees |
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Corks & Conversational: Exploring Instagram Direct
Join an intimate group of executives to experience a 5-star wine tasting and get a behind-the-scenes look at brand new conversational capabilities through Instagram Direct Messaging to drive end-to-end customer journeys. Promoting retention and CSAT, driving direct sales conversions, and bringing unexpected delight to consumers, Instagram Direct allows businesses to contain the customer journey within the app, helping to address audience needs at every stage of the social funnel. |
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Masterclasses
Tuesday, June 22nd |
11:00am – 12:30pm EST
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How to win customers with an intent-driven social media strategy
Join Forrester’s Senior Analyst, Jessie Liu and LivePerson’s Senior Director of Product Marketing, Brian Donnelly for a collaborative discussion on how to leverage Conversational AI to bolster and transform your Social Media strategy and drive end-to-end commerce. Liu will share insights on strategies and technologies customer experiences executives can use to win, serve, and retain customers in a rapidly changing social media landscape. Donnelly will provide a behind the scenes look at LivePerson’s industry-leading AI (which outperforms Google and Watson in accuracy, recall, and precision) which will offer a new, advanced monitoring and filtering that understands individual intents expressed across the wide world of social. This analysis surfaces revenue opportunities and potential reputational/NPS damage based on business impact – allowing brands to triage positive and negative intents and address according to importance. |
5:00pm BST
EMEA Attendees |
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Corks & Conversational: Exploring Instagram Direct
Join an intimate group of executives to experience a 5-star wine tasting and get a behind-the-scenes look at brand new conversational capabilities through Instagram Direct Messaging to drive end-to-end customer journeys. Promoting retention and CSAT, driving direct sales conversions, and bringing unexpected delight to consumers, Instagram Direct allows businesses to contain the customer journey within the app, helping to address audience needs at every stage of the social funnel. |
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Wednesday, June 23rd |
11:00am – 12:30pm EST |
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Personalization at scale, powered by AI
Join LivePerson’s Chris Radanovic to discuss how Conversational AI can unlock personalized engagements across sales, marketing, and sales. You’ll learn firsthand how to serve the right message at the right time on the right channel. |
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Attendance Includes:
- Access to all four event days listed above
- Complimentary Virtual Executive Retreat gift box, along with elements for a VIP wine tasting