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Date:	25 September 2025
Time:	14:00 ET

Zeta Global: Maximizing MarTech – Leveraging AI and Personalization for Smarter Marketing

Date:	25 September 2025
Time:	14:00 ET

Zeta Global: Maximizing MarTech – Leveraging AI and Personalization for Smarter Marketing

Summary

As the marketing landscape evolves, brands are increasingly turning to AI-powered personalization and advanced ESPs to deliver smarter, more relevant customer experiences. However, many organizations face challenges in integrating AI, scaling omnichannel engagement, and proving the ROI of their MarTech investments.

This roundtable will bring together digital marketing leaders to share insights, challenges, and best practices on maximizing MarTech investments.

Discussion Topics:

AI-Driven Personalization: Transforming Customer Engagement
The Role of ESPs in an Omnichannel World
Balancing Automation & Human Creativity
Measuring the Success of MarTech Investments

Speakers:

Sean Davin, VP Enterprise Sales – Zeta Global

Alex Mackintosh, VP Enterprise sales – Zeta Global

Agenda

Thursday 25th September 2025

14:00	Welcome and Introductions
14:10	Roundtable Discussion
14:25	Questions
14:50	Conclusion
15:00	Event ends

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Zeta Global: Maximizing MarTech – Leveraging AI and Personalization for Smarter Marketing

Zeta Global: Maximizing MarTech – Leveraging AI and Personalization for Smarter Marketing

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