Reach shoppers in the messaging channels they already use to create one-on-one ecommerce customer experiences at scale, with real-time customer support and purchase recommendations when — and where — they want it.

Discussion Topics

• How have you pivoted to meet growing consumer preferences towards digital channels? Are you leveraging mobile messaging?
• Where are you seeing the biggest opportunities for AI and messaging at your organisation?
• How are you driving personalisation at scale?

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Topics of discussion:

1. Shifting consumer preferences: How have you pivoted to meet changing consumer preferences towards digital channels? What are some of the challenges you are facing in responding to their digital needs?
2. Intent-driven strategy: How are you currently handling your biggest inbound contact drivers? Could you reimagine processes – like opening a new account, bill payments or submitting meter readings – with messaging and automation?
3. Digital adoption: How are you promoting customer adoption of messaging channels? What is working particularly well?
4. Planning for transformation: Where are you seeing the biggest opportunities for messaging and automation in your business?

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