So You Have A Customer Experience Program, Now What?
You’re measuring the customer experience, your competitors are measuring it... everybody’s measuring it!
True CX leadership isn’t about running a measurement program, but comes down to embedding CX across the company, and leading an organization-wide effort to measure, analyse and act on customer feedback.
But how do you do it? How to get everyone - from the c-suite to the front lines - to buy in? And how do you lead an organization-wide effort to deliver breakthrough experiences for your customers?