Bloomreach: The Decision Layer – Winning the Inbox Beyond Legacy ESPs

Discover how to move beyond the limitations of traditional Email Service Providers (ESPs) to a unified platform for intelligent, real-time decision-making. We will examine how to transform the goal of “winning the inbox” into a comprehensive, coordinated, cross-channel customer engagement strategy. Attendees will learn to leverage deep first-party context and real-time infrastructure to replace complex, fragmented marketing workflows, implementing a system that makes complete, real-time decisions at the exact moment of engagement—simplifying marketing and future-proofing strategies for the emerging agent-driven world.

Topics of discussion:

• Learn to Shift from Email to Platform: Understand how to leverage email as the entry point for a broader, platform-based digital transformation.
•  Reduce Cost and Complexity: Discover how unified context eliminates the need for expensive data engineering, bolted-on modules, and rigid, pre-built campaigns.
• Achieve True Real-Time Personalization: See how Bloomreach’s architecture provides full customer and business context at the moment of decision, unlike competing platforms that operate with fragmented or stale data.
• Prepare for Agent-Driven Marketing: Gain insight into the strategic bets on AI interfaces and agentic decisioning that will transform the future of customer engagement.