Analysts like McKinsey have deemed that digital leaders are 3x more likely to achieve above-industry revenue and margin growth during a recession. But what defines a ‘digital leader’ and how, during economic uncertainty, do sales and marketing leaders pivot to achieve these necessary accelerations that allow their business to not only survive but thrive? Join us in a discussion of the following:

● How do you cut costs and grow revenue in times of financial uncertainty?
● How are you adapting to change (complexity, competition, consolidation, and customer needs)?
● What are new methods for agile and robust cross-functional approaches for growth?
● How do we better understand customers’ experience requirements and their new desire for control?
● Elevating product sellers to consultative, outcome-based, value storytellers

Speakers:

Gavin Finn, President and CEO, Kaon Interactive

Gavin is an experienced executive with more than twenty-five years of success in building growth-oriented marketing and technology companies. He is currently the President & CEO of Kaon Interactive, the leader in interactive digital marketing applications. Under his leadership, the company has experienced substantial growth and has introduced numerous award-winning products. Gavin was President & COO of Bluestreak, a provider of online marketing software. He led the company through three successful acquisitions and a European market expansion. Previously, Gavin was the President & CEO of Prescient Technologies, a provider of data quality and automation software. He teaches Entrepreneurial Marketing at Tufts University and holds both a Ph.D. and an MS from MIT.