Summary

Based on IBM Institute of Business Value “The Revolutionary Content Supply Chain”:

  • 76% of CMOs surveyed say the failure to quickly adopt generative AI will significantly hurt their ability to stay competitive
  • 94% of marketers surveyed believe generative AI will free up marketing teams from mundane tasks so they can focus on more important, creative activities
  • <25% are fully operationalized; ​most still in pilot mode

In 2025, the imperative for Marketing and Communications is to deliver outsized growth in the context of sky high customer expectations, increasing pressure to improve productivity, and a rapidly shifting business environment. ​ Tapping AI’s full potential requires addressing questions such as:

  • How do I reinvent my content supply chain to achieve the true personalization customers love?
  • How do I empower my creative teams to use AI to innovate purpose-driven experiences that earn loyalty?
  • How do I strengthen and protect my brand in an AI-first world?

Join us for this exclusive peer-to-peer conversation with Stephen Frieder, CRO at Adobe, and Jonathan Adashek, SVP of Marketing and Communications at IBM, as they share first-hand and client-based insights on driving AI-powered transformation in marketing.


SPEAKERS
:

Stephen Frieder, Chief Revenue Officer – Adobe

Stephen Frieder is committed to helping Adobe define and deliver customers’ digital experiences. As Chief Revenue Officer, he is responsible for Adobe’s global enterprise Digital Media, Digital Experience and Government businesses. He designs go-to-market strategies that leverage the expertise of the company’s technology, business, financial, and marketing teams.

Since joining Adobe in 2009, Stephen has brought together strategic thinking with operational leadership. Over the past 16 years, he has worked with leaders in retail, health care, technology, manufacturing, consumer packaged goods, and the service industry. He has shown leadership teams from organizations across these sectors the capabilities and opportunities of digital transformation. At Adobe, Stephen has created high-performance teams that offer solutions for every type of customer—from emerging artists to global brands.

Stephen’s success at Adobe builds on over 15 years of experience managing sales and strategy at technology firms. Prior to Adobe, he was Vice President of Sales for Omniture. He is a graduate of Connecticut College and the Fordham University Graduate School of Business Administration.

 

Jonathan H. Adashek , Senior Vice President, Marketing and Communications – IBM

Jonathan is responsible for overseeing the company’s global Marketing, Communications and Corporate Social Responsibility organization, which includes full funnel marketing, corporate affairs, and ESG. In addition, he is responsible for federal client business development.
Jonathan aligned IBM’s marketing and communications efforts under a single brand platform, Let’s create, in support of IBM’s mission to become the leading hybrid cloud and AI company.
Before joining IBM, Jonathan was the Alliance Global Vice President, Communications at Renault Nissan Mitsubishi Alliance in Paris. His prior positions include: Chief Communications Officer at Nissan Motor Co. in Yokohama, Japan; General Manager, Communications Strategy at Microsoft; and Executive Vice President and Global Client Relationship Manager at Edelman – where he worked with many clients including Microsoft, Starbucks, Walmart, and the Abu Dhabi and United Arab Emirates governments.

He brings almost 30 years of experience across domestic and global teams serving different sectors, including technology, automotive, manufacturing, government, retail, finance, and energy, across the B2B and B2C landscape. He also brings governmental and political experience with him, having worked in the Clinton Administration White House and Treasury Department as well as on multiple U.S. presidential campaigns. A graduate of University of Wisconsin-Milwaukee, Jonathan earned a Bachelor of Arts degree in Political Science. Jonathan is an avid music and Wisconsin sports fan. He lives in Westchester County, NY, and in his personal time, you can find him spending time with his wife, their two kids and dog.

Agenda

Thursday 3rd April 2025
18:30Welcome Cocktail
19:00Adobe and IBM fireside chat
19:30Dinner and roundtable discussions
20:45Wrap up
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