In a hyperconnected world with the far-reaching power of digital, social and mobile media; the customer is king. Harnessing the customer experience, personalisation and brand development in an all mobile, all social world and becoming more data and content driven means CMOs are on an evolving journey of transforming marketing to a growth engine though customer insight.
Creating cutting edge marketing programmes by implementing new technologies, data and insights is at the top of every CMO’s agenda. The CMO of the future will get closer to their customers than ever before, driving transformational change across their organisations through the use of Big Data, Customer Analytics as well as emerging technologies such as AI, IOT, and VR.
The CMO Network brings together the leaders in Marketing, Communications, Digital and Engagement from the largest enterprises globally to share best practice case studies, discuss the changes and opportunities facing the industry as well as to network with their peers in an intimate setting that is closed to the media and run under the Chatham House Rule.
Brand positioning, storytelling and thought leadership
Predictive marketing, AI and machine learning
Campaign analytics, KPIs and board buy-in
AI-assisted content creation, ideation and design
Content management and customer engagement
Customer journey mapping and lead management
Integrated campaigns and cross-channel media
Social media and brand awareness
Data insights and marketing-led business growth
Sustainability and ESG in marketing strategy