08:30 - 09:15
Arrival, registration & breakfast networking
09:15 - 09:25
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS - this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Heidrun Luyt, CMO, IG Group
09:25 - 10:00
Marketing in the C-Suite: Achieving buy-in & becoming the catalysts of change
- Case study: How to build trusting partnerships & become the driver of collaborative commercial decision-making with a purpose
- Speaking the language of the C-Suite & board by using data driven metrics to demonstrate ROI & the true value of marketing
- How you can grow organisational performance & products or services sustainability by aligning your marketing strategy to customer-centric business needs
Kai Boschmann, Chief Marketing & Communications Officer, International SOS
10:00 - 10:50
Zoom calls, face masks & vaccinations: How marketing can emerge stronger than ever after a global pandemic
- Lessons learnt: Reflecting on how B2B businesses have built resilience against changing client demands & expectations
- Doing more with less: A roadmap for recovering growth & using zero-based budgeting to prioritise your budget spend
- With the increased shift to digitalisation & technology, what does the future look like for marketing?
Claire Blackwell, Director, Marketing, St. James’s Place Wealth Management
Louise Barber, VP, Global Marketing, DHL Supply Chain
Carolyn McKeever, Global Head, Downstream Marketing Communications, Shell
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
Hosted by Oliver Agency
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Harnessing data to do “more with less” in an era of heightened customer expectation
Joey Moore, Snr. Director, Product, Optimizely
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
3 digital experience strategies to make people fall in love with your brand (& never leave you)
Dan Sitner, Digital Practice Director, Siteimprove
11:00 - 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking lunch hosted by Siteimprove
Stream 1 - Data
14:00 - 14:35
Best practices for dealing with big data: How to manipulate & analyse your data, & eliminate what you don’t need
- Overcoming the challenges of storing, managing & gathering data through the use of enhanced customer data platforms
- How best to translate & visualise data
- Data privacy & regulatory changes: How will future changes to third party cookies & intelligent tracking software impact marketing, & how can you prepare?
Rachel Magnay, Marketing Director, EMEA, Analytics & Insights, Invesco
Stream 2 - Brand
14:00 - 14:35
Reinventing your brand for the current climate to boost brand engagement & visibility
- How to reposition your image against changing client buying behaviours
- Brand experience: Resonating with clients’ beliefs, & building a flexible & agile model in a fluctuating environment
- Corporate isn’t always the way: How can you integrate empathy into your brand strategy?
Lynzi Ashworth, Head, Digital Marketing, EMEA, Aon
Stream 1 - Data
14:40 - 15:15
Data is king: Turning customer insights into actionable results
- How is data currently being used in B2B marketing?
- Top tools & techniques to track client behaviours & create more targeted & personalised marketing campaigns?
- How to create an agile unified framework to collect & integrate data across multiple channels
Katherine Lamb, Global Head, B2B Marketing Strategy, HSBC
Stream 2 - Brand
14:40 - 15:15
Around the world in 14 days: The journey IFS took to reposition their brand mid-pandemic
- The step-by-step process on how IFS executed their rebrand & the lessons learnt
- Ways to create brand advocacy to add value & engagement
- Building a robust social media strategy to elevate brand awareness
Oliver Pilgerstorfer, CMO, IFS
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
How to access the voice of the customer as the cookie crumbles
Michelle Goodall, CMO, Guild
Victoria Miller, VP of Global Comms & Brand Marketing, Brandwatch
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Data preservation & digital marketing in a post-cookie world
Jimmy McCann, Head of Digital Strategy, Search Laboratory
16:40 - 17:05
Networking
15:25 - 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
17:05 - 17:50
CMO 360: How the multifaceted CMO can make the most of modern opportunities to be the frontrunner in thought leadership, business growth & technology
- How to form, build & manage relationships with other departments through speaking business
- Using thought leadership to engage the C-Suite & influence business growth & innovation
- Future technology: How can you leverage technology, optimally, to maximise the value you can bring?
- Moving forward, where will the position of the CMO sit in the hierarchy of the organisation, & how might your future day-to-day responsibilities be elevated to generate greater value?
Rosie Guest, CMO, Apex Group
Jessica Gowar, Director, Marketing, Sales & Clients, BDO Global
Harriett Hindmarsh, CMO, AECOM
Max Clarke, CMO, Schroders Personal Wealth
19:00
Networking dinner & drinks reception featuring guest speaker Christian Howes
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:15
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics - please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.
Roundtable 1: AI, ML & Data
Louise Robinson, VP, EMEA, Head, Marketing, Citi
Roundtable 4: Social media
Azam Butt, Director, Global Marketing, Maxar Technologies
Roundtable 2: Brand positioning
Paula Murphy, CMO, Wood
Roundtable 5: Green marketing
Claire Blackwell, Director, Marketing, St. James’s Place Wealth Management
Roundtable 3: Thought leadership
Sarah Ekundayo, Marketing Director, Europe, Gensler
Roundtable 6: Customer journey
Harriett Hindmarsh, CMO, AECOM
10:15 - 10:45
Wrap-up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
AI-Powered messaging: Cookieless personalisation & the innovations of a reawakening economy
Christie Dahmen, Snr. Marketing Director, LivePerson
11:25-11:50
Networking
11:50 - 12:15
Workshop 7
Social media for results: An art, a science or magic?
Colin Day, Managing Director – EMEA, Oktopost
12:15-12:40
Networking
12:40-13:05
Workshop 8
Marketing, sales & CRM alignment
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking lunch hosted by Search Laboratory
Stream 1 - Digitalisation
14:00 - 14:35
Case study: How can you successfully integrate Account Based Marketing into your omni-channel mix?
- Setting up an Account Based Marketing programme to drive growth & build business resilience in any market condition
- How to successfully integrate Account Based Marketing into your omni-channel mix
- Key takeaways on how you can maintain & continue your journey in building business resilience
Francesco Federico, CMO, JLL
Stream 2 - People
14:00 - 14:35
“You’re on mute”: Maintaining communication & employee morale in a hybrid work environment
- A happy employee is a productive employee: Ways you can support employee wellbeing & maintain engagement while they are WFH
- Ways to increase interactivity between sales, marketing, & business partners to bolster business growth
- Rethinking how we work: Deploying technology & tools to elevate the remote working experience & maintain parity between remote & office employees
Jeremy Campbell, Executive Director, Marketing & Business Development, Emcor
Stream 1 - Digitalisation
14:40 - 15:15
Technology & people: Adopting, implementing & managing technology to increase engagement
- Too many to choose from: Selecting the right tool & technology for your people & your customers
- Utilising MarTech to streamline account focus, improve cross-channel marketing, & stay ahead of your competitors through hyper-targeting & personalisation
- Engaging & empowering your employees with new technology to enhance engagement & success
Cassius Taylor-Smith, CMO, EMEA, Colliers
Stream 2 - People
14:40 - 15:15
Customer experience: How can you onboard customers by
supporting their learning journey
- Why persona profiles are important
- How can your messaging enhance customer engagement?
- How can MarTech optimise your lead nurturing?
Haydn Boehm, Head, Commercial Marketing, Merck Group
15:20 - 16:10
Planning for a better future: How are B2B businesses going green & what does this mean for the direction of the business?
- How can you integrate sustainability into your brand story & demonstrate how your brand is environmentally friendly
- Doing good creates value: How you can design value proposition by aligning with your client’s values, expectation & goals in sustainability
- How to incorporate ESG into your business model & ensure accurate ESG data reporting
- What does the future of a sustainable business look like in 5 years’ time? How you can plan today for tomorrow
Sadie Baron, CMO, Reed Smith
Erin Gill, Head, Global Marketing, Arup
Ian Hunter, Head, Marketing, Northern & Western Europe, Fujitsu
Dot Combes, Innovation & Digital Growth Director, Halma
16:10 - 16:15
Closing remarks from the Chairperson