8:30 - 9:30
Arrival, registration and breakfast networking
The event will begin with an informal networking session over a continental breakfast. This gives the attendees the opportunity to begin expanding their networks, break into small groups and begin to discuss their biggest challenges as well as to exchange ideas.
9:30 - 9:40
Introduction from the Chairperson
A brief introduction to the event software—this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda and enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
Stephen Yeo, CMO, Panasonic B2B
9:40 - 10:15
GDPR 9 months on –Maintaining lead generation and managing the data retention “mountain”
- The real workload of GDPR and how to automate it
- Collecting and managing personal data along the customer journey
- Necessary allies in your organisation to get the job done
Stephen Yeo, CMO, Panasonic B2B
10:15 - 10:50
Case study: Lessons learnt from Direct Line’s brand strategy
- The power of a unifying brand idea
- A focus on Marketing effectiveness
- Digital conformism vs digital conservatism
Mark Evans, Marketing Director, Direct Line Group
10:50-11:00
Coffee break and networking
11:00 - 11:25
Workshop 1:
Unpersonalize the Web
Ian Lowe, Vice President of Marketing, Crownpeak
11:25-11:50
Networking
11:50 - 12:15
Workshop 2:
Digital Marketing simplified
12:15-12:40
Networking
12:40 - 13:05
Workshop 3:
It’s Been Emotional
Nick Mason, CEO and Founder, Turtl
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
13:05-14:00
Networking Lunch
Hosted by Crownpeak
Skill Gap
14:00 - 14:35
Closing the skill gap in digital marketing
- Improving your talent acquisition strategies to bridge the digital marketing gap
- Mastering what you are looking for in talent and asking the right questions
- Attracting the best data talent: Do you have the right tools?
Victoria Lennon, Head of Digital Marketing, BDO
Innovative Technology
14:00 - 14:35
Case study: Technology that is disrupting an industry
- Creating unforgettable experiences by listening to your customers -good or bad
- Innovative techniques to stand out in an overcrowded market
- How to grow your business by utilising influencers
Rebecca Moore, Marketing Director, Skyscanner
Marketing Measurement and Attribution
14:40 - 15:15
Overcoming the hidden challenge with moving to data-driven attribution
- Effectively measuring all your digital channels and understanding the impact on the customer journey
- Investigating how multiple marketing channels work together and taking action on those insights
- Implementing the right measurement technique for your business
Harry Davies, Head of Marketing Measurement and Attribution, Google UK
Account Based Marketing
14:40 - 15:15
Implementing Account Based Marketing into your strategy
- Defining your strategic accounts and investigating how decisions are made and who the decision makers are
- Creating personalised content and messaging for your target clients
- Measuring and evaluating the effectiveness of ABM
Danielle Regan, Marketing and Communications Director, Mace
15:15 - 15:25
Coffee break and networking
15:25 - 15:50
Workshop 4:
Developing a digital content marketing strategy
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5:
Hosted by Evolved Media Solutions and WoodWing
16:40 - 17:05
Networking
15:25 - 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
17:10 - 17:50
Panel Discussion: The real-world applications of technology in marketing
- Exploring the potential AI, blockchain, and voice technology and how they will impact the marketing industry
- Finding the balance between personal and unpleasant AI interactions for optimal customer experience
- Discussing the future applications of AI in marketing, Will it ever replicate human creativity?
Moderated by Stephen Yeo, CMO, Panasonic B2B
Oliver Bilal, Global Head of Sales and Marketing, Natixis
Gaurav Bhatnagar, Head of Marketing, Amazon
Harry Davies, Head of Marketing Measurement and Attribution, Google UK
19:00
Networking gala dinner & drinks reception featuring Samuel Scott, Marketing Keynote Speaker
8:30 - 9:00
Morning registration & breakfast discussion groups
The breakfast discussion groups will be based upon pertinent topics being addressed at the event. Tables will be assigned individual topics for delegates to discuss over breakfast
9:00 - 9:35
Defining the evolving role of the CMO
- Developing skills in Marketing, Sales, IT and HR-how to keep on top of the changing role
- Improving internal communication between departments
- Keeping the creativity of marketing staff in a growing digital world
David Wheldon, CMO, RBS
9:35 - 10:10
Case Study: Developing a successful social media marketing strategy in B2B financial services
- Becoming FCA compliant and utilising financial advisors on social media
- Techniques and tactics to improve your network of prospects
- Proving the success and effectiveness of social media marketing
Kirsten Burt, Head of Marketing, UK and Jersey, UBS Wealth Management
10:10 - 10:45
Providing thought leadership and value in your content marketing
- Using content as an effective tool to educate, train and teach customers
- Utilising marketing to guide the buyer when they have ownership over the sales process
- Tracking customers through marketing to generate high-end leads
Haydn Boehm, Head of Commercial Marketing, Merck Group
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6:
The fundamentals of B2B digital transformation
11:25-11:50
Networking
11:50 - 12:15
Workshop 7:
Effective brand building strategies to attract customers
12:15-12:40
Networking
12:40-13:05
Workshop 8:
Business integration in strategic marketing
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
13:05-14:00
Networking Lunch
Customer Loyalty
14:00 - 14:35
Building strong, resilient relationships with customers
- Creating a brand that adds true value to customers lives
- Understanding customers concerns, feedback and sentiment with customer response systems
- Building an appropriate marketing plan, strategy and mix to cater to these insights
John Whitley, Senior Director CRM & Loyalty, Hertz
Customer Experience
14:00 - 14:35
Delivering exceptional customer experience through marketing
- Personalising customer experiences across digital platforms
- Best practices and techniques to create a customer service that stands out from competitors
- Embracing the wave of customer technology
Rebecca Dibb-Simkin, Marketing Director, Octopus Energy
Employee Advocacy
14:40 - 15:15
Utilising Employee Advocacy to boost Brand Marketing
- Inspire and encourage employee advocacy to increase brand reach
- Reinforcing brand values internally to create a powerful and authentic message
- Increasing productivity and overall happiness in the workplace to retain and recruit employees
Tanya Joseph, Director of External Relations, Nationwide Building Society
Digital Transformation
14:40 - 15:15
Building a successful and powerful digital transformation strategy
- Investigating the tools and analytical approaches required to succeed in the digital world
- Growing customer retention through the use of digital channels to revolutionise your strategy
- Ensuring you are investing in the right technology for your needs
Barbara Agus, Digital Director, Time Inc
15:20 - 15:55
Panel Discussion: Identifying and defining your core brand values through marketing
- Investigating the importance of communicating brand value to the evolving mindful consumer
- Analysing the growing emphasis of trust in marketing
- How to target your brand message whilst ensuring it comes across authentic and genuine
Moderated by Stephen Yeo, CMO, Panasonic B2B
Rosie Guest, Global Marketing Director, Apex Group Ltd
Katy Axcell-Steel, Group Head of Customer Marketing and Brand, Wesleyan
Julie Dixon, Head of Marketing, Information, Design & Partnerships, Transport for London
15:55 - 16:00
Closing remarks from the Chairperson