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2022 Agenda

Your time is maximised onsite through a combination of keynote presentations, workshops, interactive discussion groups, pre-arranged one-to-one meetings and quality networking sessions

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  • Day 1
  • Day 2
Monday 28th February 2022
08:30 - 09:00

Arrival, registration & breakfast networking

09:00 - 09:10

Introduction from The Network Group & Chairperson

A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.

Haydn Boehm, Former Head of Commercial Marketing, Merck Group

09:10 - 10:05

Panel: The marketer’s future: How organisations have built resilience in a time of crisis & the impact on the marketing world

  • The trials & tribulations of WFH: Best practice in maintaining communication between employees & sustaining client engagement
  • Scaling your marketing team with budget restraints: How to do more with less & prioritise budget allocation
  • Life in 2030: From business collaboration to changing customer demands, what will the marketing world look like?

Moderator: Francesco Federico, CMO, UK & Ireland, JLL
Jessica Gowar, Director of Marketing, Sales & Clients, BDO Global
Michael Moss, Head of Marketing & Business Development, EME, Reed Smith LLP

10:10 - 10:45

Client engagement: Understanding your value proposition to optimise your sales process & outcomes

  • Smarketing: Aligning your marketing & sales team for optimal lead generation & increased understanding of customer needs
  • Top tips on how you can create accurate persona profiles
  • How to leverage MarTech to expand your customer engagement & optimise your sales process

Haydn Boehm, Former Head of Commercial Marketing, Merck Group

10:45 - 11:00

Coffee break & networking

11:00 - 11:25

Workshop 1

Experimentation economy: How a culture of experimentation can deliver business outcomes

Mårten Bokedal, Director of Product Evangelism, Optimizely

11:25 - 11:50
Networking
11:50 - 12:15

Workshop 2

The new frontier of work: Staying connected in a hybrid world

Mark Simpson, Director of Enterprise Sales, Wrike
Michael Johnson, Strategic Sales Executive, Wrike

12:15 - 12:40
Networking
12:40 - 13:05

Workshop 3

Excellent website experiences: Trends, challenges & opportunities in 2022

Viktor Petersson, Performance Product Owner, Siteimprove

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
13:05 - 14:00

Networking lunch hosted by Siteimprove

14:00 - 14:35

Creating the culture for Agile Marketing – Hear from NatWest on their journey

  • Determining the dynamics of your team(s) – size, physical vs remote, local vs international
  • Reading the room in an increasingly complex working environment
  • Reaching beyond the normal channels

Jane Adley, Marketing Director, NatWest

14:40 - 15:15

Panel discussion: Reducing data headaches: Bridging the skills gap to build a team for tomorrow

  • Tailoring your training to a hybrid work environment to upskill employees
  • Embedding a data-driven culture through mentorship, skill exchange & generating opportunities
  • Long-term vision: How can you qualify the skills & mindset of the future marketer, to meet evolving needs & how to get it

Dr. Erin Gill, Head, Global Marketing, Arup
Preeti Saini, VP Corporate Marketing, IFS

15:15 - 15:25

Coffee break & networking

15:25 - 15:50

Workshop 4

The myth of the empowered buyer

Adam Weekes, Regional Sales Manager EMEA, Bigtincan

15:50 - 16:15
Networking
16:15 - 16:40

Workshop 5

Changing the tyres while driving: How to deliver maximum return on automation by combining digital transformation with error-free global execution

Catalina Dobre, Director, Global Production & EMEA Client Services, MarketOne

16:40 - 17:05
Networking

15:25 – 15:50

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
17:10 - 17:40

Technology in 2022: Utilising technology as the enabler for a seamless future

  • Comparing the different types of tools & technologies available for your specific needs
  • Best practices on how you can integrate multiple technologies into your CRM
  • How is AI changing the future of digital marketing? And how can you reap the full benefits of AI?

Yasutaka Mizutani, Global CMO, Colt Technology Services

19:00
Networking dinner & drinks reception
Tuesday 1st March 2022
08:30 - 09:00

Morning registration & breakfast

09:00 - 09:05

Introduction from The Network Group & Chairperson

Ivan Hutter, Director of Marketing, Europe & Africa, GE Aviation

09:05 - 10:10

Roundtable discussions

Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.

Roundtable 1: Customer engagement

Haydn Boehm, Former Head of Commercial Marketing, Merck Group

Roundtable 4: Analytics & data

Yasutaka Mizutani, Global CMO, Colt Technology Services

Roundtable 2: Sustainability

Ivan Hutter, Director of Marketing, Europe & Africa, GE Aviation

Roundtable 5: Demand generation

Imogen Parker, Group Marketing Communications Director, Costain

Roundtable 3: Branding

Briony Mathieson, CMO, Olam Food Ingredients

10:10 - 10:50

Wrap-up session

Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.

10:50 - 11:00

Coffee break & networking

11:00 - 11:25

Workshop 6

How to enhance customer engagement, improve personalisation, do more, know more & sell more

Mark Ross, VP CPG Sales UK, Snipp

11:25 - 11:50
Networking
11:50 - 12:15

Workshop 7

Getting to the single source of truth for your marketing data

Brendan Finnegan, Senior Marketing Manager, UK, Fivetran

12:15 - 12:40
Networking
12:40 - 13:05

Workshop 8

Balancing brand & performance for the data science enabled CMO

Tom Rigden, Commercial Director, Jaywing
Dr. Catherine Kelly, Managing Director of Performance & Media Science, Jaywing

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
13:05 - 14:00

Networking lunch

14:00 - 14:35

Case study: Roche’s post-pandemic recipe for revamping your customer journey

  • How did the pandemic impact the B2B customer experience? What challenges did Roche face?
  • How Roche adapted their customer journey to the current climate
  • Emotion is the superweapon of marketing: How Roche established emotional connections with their customers & put them at the heart of their own journey

Pierre Hazelwood, Director of Marketing, Roche
Vicki Bokor-Ingram, Customer Experience Manager, Roche

14:40 - 15:15

The key ingredients to HSBC’s methodical approach to successfully execute a brand refresh

  • Time for a brand refresh: How to identify when your brand requires an update
  • Branding with purpose: Connecting brand identity to corporate purpose & values
  • Developing a design system: How HSBC’s design system scale brand delivery across channels & markets
  • Managing a global brand across +60 markets, 3 business lines & channels

Steven Habbi, Global Head of Brand Design & Management, Group Marketing, HSBC

15:20 - 15:55

A fireside chat on sustainability: How to effectively deliver your sustainability story & position your brand as eco-friendly

Moderator: Francesco Federico, CMO, UK & Ireland, JLL
Peter Markey, CMO, Boots
Atilla Cansun, CMO, No7 Beauty Company

Join our marketing leaders, as they are interviewed by the chairperson, on the ways you can effectively incorporate sustainability into your brand story & stand out from your competitors.

This session will then rely on you, as an audience member, to share your stories & experiences with your peers & plan together for the future.

You will also have the opportunity to engage in live polling for an interactive & lively discussion.

15:55 - 16:00
Closing remarks from the Chairperson

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BEDFORDSHIRE, UK
27 - 28 February, 2023

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