08:30 - 09:10
Arrival, registration & breakfast networking
09:10 - 09:25
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Julia Robinson, Head of Marketing, Northgate Businesses Group
09:25 - 10:05
Listening Through a Crisis: Establishing KPIs to Navigate Through Crisis Management Strategies
- Key advice on selecting performance data to evaluate success of crisis communications
- Adapting crisis strategies in response to public feedback and perceptions to ensure control of brand narrative
- Proving ROI for crisis communication operations to boards to maintain resources for crisis management
Piers Langendoen, Head of Digital Marketing, Post Office
10:05 - 10:45
Implementing Leadership Policies to Increase Marketing Team Performances
- Outlining marketing objectives to contribute towards business growth plans
- Engaging with marketing teams to ensure all staff understand their role in achieving marketing goals
- Working with employees to manage their workload & avoid staff burnout
Tom Willis, Marketing Director, Saft
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
What role does technology play in delivering on your marketing goals for 2025 & beyond?
Farrukh Iftikhar, VP Sales EMEA & NA, Kontent.ai
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
The CMO Playbook for 2025: Precision, Pipeline & Performance
Hosted by Demandbase
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
How to build a personalisation playbook
Joey Moore, Senior Director, Solution Strategy, Optimizely
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Generative AI
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing & Advertising
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Customer Data Management
- Content Creation
- Content Management
- Brand Strategy
- Marketing Resource Management
- Sales Enablement
- Digital Experience Management & Platforms
13:05 - 14:00
Networking lunch hosted Optimizely
Stream 1 - Digital Marketing
14:00 - 14:35
Worth a Thousand Words: How Getty Images Built its Brand, Picture by Picture
- Creating a global brand over 30 years
- Establishing brand partnerships to strengthen marketing campaigns
Julia Holmes, Head of Marketing & Communications, EMEA, Getty Images
Stream 2 - Marketing Operations
14:00 - 14:35
Developing Long-Term Approaches to Managing Marketing Budgets & Resources
- Establishing long-term financial planning processes to allocate resources to successfully deliver marketing campaigns
- Digital tools to evaluate marketing budget spending & identify areas to improve cost efficiency
- Guidance on engaging with senior leaders to secure additional resources for marketing strategies
Justine Cullinan, CMO, UBS
Stream 1 - Digital Marketing
14:35 - 15:10
Designing Marketing Content to Increase Brand Awareness & Engagement on Social Media Platforms
- Tailoring content for multiple social media platforms to reach target audiences
- Guidance on responding to emerging trends on social media
- Adjusting the scheduling & frequency of social media posts: tips & advice
Steven Habbi, Group Director, Brand & Design, London Stock Exchange Group
Stream 2 - Marketing Operations
14:35 - 15:10
From Chaos to Clarity: A Systems Approach to Modern Marketing
- Leveraging automation to make data-driven, strategic decisions and plan more effectively
- Utilising shared filing structures to enhance collaboration across various marketing disciplines
- Harnessing data from automated systems to inform business planning and create buy-in
Charlotte Middleton, Head of Marketing , UKIMEA, Arup
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
How CMOs Use DAM to Deliver Content at Scale
Greg Zalka ,VP Sales EMEA, Photoshelter
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Post-Human Research: Is “Good Enough” Insight Good Enough for Growth?
Alec Barr, Head of Behavioural Science & UX, Oliver Agency
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Generative AI
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing & Advertising
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Customer Data Management
- Content Creation
- Content Management
- Brand Strategy
- Marketing Resource Management
- Sales Enablement
- Digital Experience Management & Platforms
17:10 - 17:45
Embedding Omni-Channel Approaches to Creating Marketing Campaigns
- Collating relevant data to monitor the performance of marketing campaigns
- Using customer data to divide audiences into smaller groups & adapt marketing to increase engagement
- Key tips on using dashboards to identify areas for improving future marketing campaigns
Russell Kirkham, Head of Marketing EMEA, Treasury Wine Estates
19:00
Networking Drinks Reception & Dinner hosted by MarketOne
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Roundtable 1: Entering New Markets
Gintare Budriunaite, Marketing Director, Lucy Electric
Roundtable 2: Building Brand Awareness
Helen Carter, Head of Channel Engagement, Barclays
Roundtable 3: Performance-Based Marketing
Nick Andrews, Head of Marketing, Knight Frank
Roundtable 4: Customer Engagement
Darshini Perera, Director of Global Strategic Marketing, Parts & Distribution, Boeing
Roundtable 5: ESG in Marketing
Rachel Wicks, Head of Marketing & Sales Operations, Western Europe, Xerox
Roundtable 6: Personalised B2B Marketing
Sita Kalluri, Director – Marketing Optimisation, Fitch Group
Roundtable 7: Global vs Localised Marketing
Edward Quekett, VP Global Digital Marketing, Citi
Roundtable 8: Omni-Channel Marketing
Simran Uppal, Marketing Content Lead, London Women’s Clinic
10:10 - 10:45
Roundtable Wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
All the gear but no idea? Maximising the value of your MarTech Investments
Kate Eighteen, Senior Director, Demand Center Operations, Equinix
Catalina Dobre, VP Production & Client Services, MarketOne
11:25 - 11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Generating Trust and Confidence in Brands and Products
Erica Colson, Global Head of Marketing, BSI
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Embedding Brand Values into Team Cultures
Olivia Moss, Head of Brand & Digital, L&Q
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Generative AI
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing & Advertising
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Customer Data Management
- Content Creation
- Content Management
- Brand Strategy
- Marketing Resource Management
- Sales Enablement
- Digital Experience Management & Platforms
13:05 - 14:00
Networking lunch
Stream 1 - Marketing Campaigns
14:00 - 14:35
Fireside Chat: The Importance of Authentic Leadership
- Establishing team goals and how all staff can contribute
- Scaling up marketing team operations
- Strengthen engagement with employees
Rachel Wicks, Head of Marketing & Sales Operations, Western Europe, Xerox
Virginia Ford-Young, Global Head of Marketing, S&P Global Ratings
Stream 2 - Marketing Teams
14:00 - 14:35
Implementing Marketing Team Restructuring Strategies to Broaden Workforce Skillsets
• Global workforce design to meet the needs of the ‘do more with less’ challenge
• The science of individual differences in the workplace, & how it can help you to unlock untapped team potential
• Maintaining a supportive, inclusive culture in times of change
Erica Colson, Global Head of Marketing, BSI
Stream 1 - Marketing Campaigns
14:35 - 15:10
Utilising New Technology to Strengthen Marketing Initiatives
- Key tips on selecting the best software to support organisational marketing needs & objectives
- Utilising automated systems to increase efficiency in marketing processes
- Staff training schemes to utilise new technology as part of existing marketing policies
Charis Hickey, Head of Marketing, Biopharma Group
Stream 2 - Marketing Teams
14:35 - 15:10
Aligning Thought Leadership Marketing with Business Objectives
- Key advice on adapting thought leadership marketing to meet customer needs
- Maintaining consistency of company voice as part of thought leadership content
- Securing buy-in from other senior leaders to implement thought leadership approaches to marketing
Anish Rav, Director of Global Pensions Policy & Propositions, Capita
15:10 - 15:55
Panel Discussion: Implementing Rebranding Strategies in Response to Increased Competition from Other Companies
- Establishing focus groups with stakeholders to collect feedback on rebranding ideas & approaches
- Designing marketing initiatives to publicise rebranding strategies & strengthen organisation awareness
- Communicating with employees to understand the impact of rebranding on working processes
Julia Robinson, Head of Marketing, Northgate Businesses Group (moderator)
John Whitley, Group Sales, Marketing & Customer Experience Director, Indurent
Charlotte Ullathorne, Head of Guest Marketing, ODEON
Helen Carter, Head of Channel Engagement, Barclays
15:55 - 16:00
Closing remarks from the Chairperson