08:30 - 09:00
Arrival, registration & breakfast networking
09:00 - 09:10
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Haydn Boehm, Former Head of Commercial Marketing, Merck Group
09:10 - 10:05
Panel: The marketer’s future: How organisations have built resilience in a time of crisis & the impact on the marketing world
- The trials & tribulations of WFH: Best practice in maintaining communication between employees & sustaining client engagement
- Scaling your marketing team with budget restraints: How to do more with less & prioritise budget allocation
- Life in 2030: From business collaboration to changing customer demands, what will the marketing world look like?
Moderator: Francesco Federico, CMO, UK & Ireland, JLL
Jessica Gowar, Director of Marketing, Sales & Clients, BDO Global
Michael Moss, Head of Marketing & Business Development, EME, Reed Smith LLP
10:10 - 10:45
Client engagement: Understanding your value proposition to optimise your sales process & outcomes
- Smarketing: Aligning your marketing & sales team for optimal lead generation & increased understanding of customer needs
- Top tips on how you can create accurate persona profiles
- How to leverage MarTech to expand your customer engagement & optimise your sales process
Haydn Boehm, Former Head of Commercial Marketing, Merck Group
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
Experimentation economy: How a culture of experimentation can deliver business outcomes
Mårten Bokedal, Director of Product Evangelism, Optimizely
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
The new frontier of work: Staying connected in a hybrid world
Mark Simpson, Director of Enterprise Sales, Wrike
Michael Johnson, Strategic Sales Executive, Wrike
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Excellent website experiences: Trends, challenges & opportunities in 2022
Viktor Petersson, Performance Product Owner, Siteimprove
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking lunch hosted by Siteimprove
14:00 - 14:35
Creating the culture for Agile Marketing – Hear from NatWest on their journey
- Determining the dynamics of your team(s) – size, physical vs remote, local vs international
- Reading the room in an increasingly complex working environment
- Reaching beyond the normal channels
Jane Adley, Marketing Director, NatWest
14:40 - 15:15
Panel discussion: Reducing data headaches: Bridging the skills gap to build a team for tomorrow
- Tailoring your training to a hybrid work environment to upskill employees
- Embedding a data-driven culture through mentorship, skill exchange & generating opportunities
- Long-term vision: How can you qualify the skills & mindset of the future marketer, to meet evolving needs & how to get it
Dr. Erin Gill, Head, Global Marketing, Arup
Preeti Saini, VP Corporate Marketing, IFS
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
The myth of the empowered buyer
Adam Weekes, Regional Sales Manager EMEA, Bigtincan
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Changing the tyres while driving: How to deliver maximum return on automation by combining digital transformation with error-free global execution
Catalina Dobre, Director, Global Production & EMEA Client Services, MarketOne
16:40 - 17:05
Networking
15:25 – 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
17:10 - 17:40
Technology in 2022: Utilising technology as the enabler for a seamless future
- Comparing the different types of tools & technologies available for your specific needs
- Best practices on how you can integrate multiple technologies into your CRM
- How is AI changing the future of digital marketing? And how can you reap the full benefits of AI?
Yasutaka Mizutani, Global CMO, Colt Technology Services
19:00
Networking dinner & drinks reception
08:30 - 09:00
Morning registration & breakfast
09:00 - 09:05
Introduction from The Network Group & Chairperson
Ivan Hutter, Director of Marketing, Europe & Africa, GE Aviation
09:05 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Roundtable 1: Customer engagement
Haydn Boehm, Former Head of Commercial Marketing, Merck Group
Roundtable 4: Analytics & data
Yasutaka Mizutani, Global CMO, Colt Technology Services
Roundtable 2: Sustainability
Ivan Hutter, Director of Marketing, Europe & Africa, GE Aviation
Roundtable 5: Demand generation
Imogen Parker, Group Marketing Communications Director, Costain
Roundtable 3: Branding
Briony Mathieson, CMO, Olam Food Ingredients
10:10 - 10:50
Wrap-up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
How to enhance customer engagement, improve personalisation, do more, know more & sell more
Mark Ross, VP CPG Sales UK, Snipp
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 7
Getting to the single source of truth for your marketing data
Brendan Finnegan, Senior Marketing Manager, UK, Fivetran
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 8
Balancing brand & performance for the data science enabled CMO
Tom Rigden, Commercial Director, Jaywing
Dr. Catherine Kelly, Managing Director of Performance & Media Science, Jaywing
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking lunch
14:00 - 14:35
Case study: Roche’s post-pandemic recipe for revamping your customer journey
- How did the pandemic impact the B2B customer experience? What challenges did Roche face?
- How Roche adapted their customer journey to the current climate
- Emotion is the superweapon of marketing: How Roche established emotional connections with their customers & put them at the heart of their own journey
Pierre Hazelwood, Director of Marketing, Roche
Vicki Bokor-Ingram, Customer Experience Manager, Roche
14:40 - 15:15
The key ingredients to HSBC’s methodical approach to successfully execute a brand refresh
- Time for a brand refresh: How to identify when your brand requires an update
- Branding with purpose: Connecting brand identity to corporate purpose & values
- Developing a design system: How HSBC’s design system scale brand delivery across channels & markets
- Managing a global brand across +60 markets, 3 business lines & channels
Steven Habbi, Global Head of Brand Design & Management, Group Marketing, HSBC
15:20 - 15:55
A fireside chat on sustainability: How to effectively deliver your sustainability story & position your brand as eco-friendly
Moderator: Francesco Federico, CMO, UK & Ireland, JLL
Peter Markey, CMO, Boots
Atilla Cansun, CMO, No7 Beauty Company
Join our marketing leaders, as they are interviewed by the chairperson, on the ways you can effectively incorporate sustainability into your brand story & stand out from your competitors.
This session will then rely on you, as an audience member, to share your stories & experiences with your peers & plan together for the future.
You will also have the opportunity to engage in live polling for an interactive & lively discussion.
15:55 - 16:00
Closing remarks from the Chairperson