08:30 - 09:00
Arrival, registration and breakfast networking
09:00 - 09:10
Introduction from The Network Group and welcome address from the chairperson
A brief introduction to the event software—this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda and enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Jenny Ashmore, Board Director and former CMO
09:10 - 09:40
Icebreaker: A sharing of expectations
The event will begin with an icebreaker session, hosted by the chairperson. This provides attendees with the opportunity to ask the questions they most want answered throughout the two-days. With the use of Sli.do, the questions can be asked and discussions will be facilitated by the chairperson.
09:40 - 10:15
Case study: Digital lead generation: behind the scenes at American Express
- B2b lead generation— the partnership with Facebook
- How to marry digital marketing and getting the best out of the sales team together
- Insight: The effectiveness of lead generation at one of the world's largest financial services corporations
Rupert Bedell, VP, Marketing, American Express
10:15 - 10:50
Normandy beaches, science lessons and hummus: why clever, targeted use of digital isn’t only about three letter acronyms
- Campaigns that make use of technology but are not all about CPM
- Creating content that resonates with the target audience
- Using creative channels, from sponsorship to book publishing
Jae Hopkins, B2B Marketing Director, Eurotunnel
10:50 - 11:00
Coffee break and networking
11:00 - 11:25
Workshop 1:
Why do I see ads for things I have already purchased? – Optimise Ad ROI with MarTech & AdTech Integration
John Trowell, IBM EMEA Sales Director, Acoustic
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Measuring Marketing Contribution to Revenue
Shaalin Parekh, Head, Marketing, EMEA, Seismic
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Beyond Publishing
Nick Mason, CEO & Founder, Turtl
11:00 - 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking Lunch Hosted by Turtl
STREAM 1 - Trends in technology
14:00 - 14:35
Marketing trends that matter: AI, attribution & data science
- Top marketing trends impacting business today and how to leverage them
- How technology is enabling marketing to be better
- Making greater use of marketing technologies for customer data gathering, analysis and activation
Azam Butt, Director, Global Marketing, Maxar Technologies
STREAM 2 - Business Performance
14:00 - 14:35
Case study: Building a marketing engine that drives business performance
- Value alignment: setting objectives, instigating processes and managing peaks & troughs
- Culture: intricacies of resetting ambition levels and the impacts on team dynamics
- Secrets to success: change management, easy wins and learning of what not to do
Oliver Pilgerstorfer, CMO, IFS
STREAM 1 - Effectiveness
14:40 - 15:15
The age of effectiveness
- There is one consistent questions in advertising “Does it work?”. Are we getting any closer to an answer?
- How should we think about content, culture and creating an advantage?
- Is it the technology or what you do with it that matters?
David Benson, Director, Global Brand Business Unit, Google
STREAM 2 - Values and ethics—post GDPR
14:40 - 15:15
Envisioning the future of the business and supporting the innovation to create it
- What it takes to make innovation happen in the most traditional of organisations
- Tools used to identify and create innovative solutions and improvements
- Tips and techniques for the marketing department to support innovation in the department
Keith Hardie, Director, Innovation Marketing and Business Development, Bryan Cave Leighton Paisner LLP
15:15 - 15:25
Coffee break and networking
15:25 - 15:50
Workshop 4
What’s Journey Orchestration – And Why Should I Give A $@*%?
Wil Lynch, SVP, Customer Experience & Product Strategy, Thunderhead
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Peak Performance in Marketing Operations
Hosted by Sojourn Solutions
16:40 - 17:05
Networking
15:25 - 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology solutions
- Sales Enablement
- Content Usage
17:05 - 17:40
Working and collaborating with the sales team to identify opportunities
- Understanding the benefits of bringing both teams together to build better customer engagement
- Build credibility through effective data and results
- Top takeaways: Key skills to providing enhanced value and a seat at the table
Darshini Perera, Director, Regional Marketing, Boeing
19:00
Drinks reception and networking dinner with guest speaker, Tom Chivers
08:30 - 09:00
Morning registration & breakfast discussion groups
Informal Networking over breakfast
09:00 - 10:15
Roundtable Discussions
Join group discussions with your peers on some of the most challenging and significant marketing topics—please confirm attendance prior to the session beginning. Each host will facilitate the discussion and deliver a short roundup of key findings during the wrap up session.
Roundtable 1: Analytics and Big Data
Victoria Billings, Director, Marketing, Bosch Thermotechnology
Roundtable 3: Customer Experience Management
Danielle Regan, Marketing & Communications Director, Mace
Roundtable 2: Branding in the Digital Age
Carlos Werner, Marketing Director EMEA, ASSA ABLOY Opening Solutions EMEA
Roundtable 4: Mobile, SEO and Social Media
Jenny Ashmore, Board Director and former CMO
Roundtable 5: Omni-channel Management
Richard De Villa, Head, Marketing, UK & Europe, Malaysia Airlines
10:15 - 10:50
Wrap-up session
Each host gives a short overview of key findings from their discussion and creates an ideas board to be distributed post event with the presentations.
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Content platform for consistent user experiences
Stuart Crump, EMEA Solutions Engineer, Acoustic
11:25-11:50
Networking
11:50 - 12:15
Workshop 7
Amplify marketing performance through real human insight
James O’Toole, Enterprise Sales Director (EMEA), UserTesting
12:15-12:40
Networking
12:40-13:05
Open Forum Think Tank
Social Media Marketing and Intelligence
Jenny Ashmore, Board Director and former CMO
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking Lunch
STREAM 1 - Content
14:00 - 14:35
How digital transformation can revolutionise marketing
- 2020: defined by a fresh new class of technologies
- How to ensure companies continue to maintain their focus on the user and customer experience
- Key takeaway: Tips for building a powerful digital transformation strategy
Stephen Yeo FCIM, Former Marketing Director, Panasonic B2B Europe
STREAM 2 - Growth
14:00 - 14:35
Ensuring you are getting the most out of your current technology
- Unlocking digital growth
- How are traditional organisations approaching digital growth strategies whilst future-proofing their business?
- Establishing performance metrics to measure the success of strategies
Simon Lord, Director, B2B Marketing, The Financial Times
STREAM 1 - Leading the Change
14:40 - 15:15
How can the CMO of tomorrow make things happen
- How to embed the change into business as usual
- Applying your approach according to the global organisation
- Key takeaways: Tips to ensure you are effectively embedding change
Fabrizio Contardi, Global Trade Marketing & Commercial Capabilities Director, Asahi Premium Brands
STREAM 2- Digital
14:40 - 15:15
Masterclass: Future proofing the digital era: key trends
- Understanding the digital ecosystem
- Top marketing trends impacting business today and how to leverage them
- Key takeaways: 4 digital skills that will future proof your workforce
Kahina Abdeli-Galinier, VP, Marketing, Schlumberger
15:20 - 15:55
Case study: Modern marketing - building a framework that works in B2B
Dan Codd, VP, Marketing Communications, Rolls-Royce PLC
15:55 - 16:00
Closing remarks from the chairperson