08:30 - 09:00
Arrival, registration & breakfast networking
09:00 - 09:10
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS - this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
09:10 - 09:55
Rebranding the CMO: How can today’s CMO drive organisational growth & make tomorrow’s change happen?
- How can the modern CMO navigate a maze of new responsibilities & roles?
- Talking business: Collaborating with the C-Suite to demonstrate the role of marketing in driving business growth
- Ways to align your thought leadership strategy to support the organisation's commercial goals
- What modern skillsets & characteristics will be required of the future CMO?
Freddie Hospedales, CMO, ENGIE Impact
09:55 - 10:45
Panel: The marketer’s future: How organisations have built resilience in a time of crisis & the impact on the marketing world
- The trials & tribulations of WFH: Best practice in maintaining communication between employees & sustaining client engagement
- Scaling your marketing team with budget restraints: How to do more with less & prioritise budget allocation
- Life in 2030: From business collaboration to changing customer demands, what will the marketing world look like?
Jessica Gowar, Director of Marketing, Sales & Clients, BDO Global
Michael Moss, Head of Marketing & Business Development, EME, Reed Smith LLP
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
Hosted by Optimizely
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Analytics, data management and the new era of marketing
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Machine learning, AI and the customer experience
11:00 - 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking lunch
Stream 1 - Digital journey
14:00 - 14:35
We are digital omnivores: How to successfully transition from traditional marketing to the digital world
- The step-by-step process of how to effectively incorporate digital marketing tactics to your existing marketing strategy
- Building relevant content across a variety of digital channels to engage your audience
- How you can utilise metrics to measure the success of your digital channels
Stream 2 - Culture
14:00 - 14:35
“You’re on mute”: Maintaining communication & employee morale in a hybrid work environment
- A happy employee is a productive employee: Ways you can support employee wellbeing & maintain engagement while they are WFH
- Ways to increase interactivity between sales, marketing, & business partners
- Rethinking how we work: Deploying technology & tools to elevate the remote working experience
Stream 1 - Digital journey
14:40 - 15:15
Case study: Making the shift from sales enablement to digital-first engagement
- How to evolve your B2B value proposition to better meet today’s booking behaviour
- Maximising account management efficiency through a hybrid customer lifecycle
- What do successful events look like post-pandemic?
Stream 2 - Culture
14:40 - 15:15
Reducing data headaches: Bridging the skills gap to build a team for tomorrow
- Tailoring your training to a hybrid work environment to upskill employees
- Embedding a data-driven culture through mentorship, skill exchange & generating opportunities
- Long-term vision: How can you qualify the skills & mindset of the future marketer, to meet evolving needs & how to get it
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
Customer loyalty and retention
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Sales enablement and revenue acceleration
16:40 - 17:05
Networking
15:25 - 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
17:10 - 17:50
Panel: Technology in 2022: Utilising technology as the enabler for a seamless future
- Comparing the different types of tools & technologies available for your specific needs
- Best practices on how you can integrate multiple technologies into your CRM
- How is AI changing the future of digital marketing? And how can you reap the full benefits of AI?
19:00
Networking dinner & drinks reception featuring the after dinner speaker
08:30 - 09:00
Morning registration & breakfast
09:00 - 09:05
Introduction from The Network Group & Chairperson
09:05 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics - please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Roundtable 1: Leadership & culture
Tom Wilis, Marketing Director, Saft
Roundtable 4: Branding
Briony Mathieson, CMO, Olam Food Ingredients
Roundtable 2: Sustainability
Ivan Hutter, Director of Marketing, Europe & Africa, GE Aviation
Roundtable 5: Analytics & data
Yasutaka Mizutani, Global CMO, Colt Technology Services
Roundtable 3: Demand generation
Roundtable 6: AI & marketing
10:10 - 10:50
Wrap-up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Brand building
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 7
Marketing, Sales & CRM alignment
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 8
Social media management
11:00 - 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking lunch
Stream 1 - Customer journey
14:00 - 14:35
Case study: Roche’s post-pandemic recipe for revamping your customer journey
- How did the pandemic impact the B2B customer experience? What challenges did Roche face?
- How Roche adapted their customer journey to the current climate
- Emotion is the superweapon of marketing: How Roche established emotional connections with their customers & put them at the heart of their own journey
Pierre Hazelwood, Director of Marketing, Roche
Vicki Bokor-Ingram, Customer Experience Manager, Roche
Stream 2 - Brand
14:00 - 14:35
The key ingredients to HSBC’s methodical approach to successfully execute a brand refresh
- Time for a brand refresh: How to identify when your brand requires an update
- Branding with purpose: Connecting brand identity to corporate purpose & values
- Developing a design system: How HSBC’s design system scale brand delivery across channels & markets
- Managing a global brand across +60 markets, 3 business lines & channels
Steven Habbi, Global Head of Brand Design & Management, Group Marketing, HSBC
Stream 1 - Customer Journey
14:40 - 15:15
Client engagement: Understanding your value proposition to optimise your sales process & outcomes
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- Smarketing: Aligning your marketing & sales team for optimal lead generation & increased understanding of customer needs
- Top tips on how you can create accurate persona profiles
- How to leverage MarTech to expand your customer engagement & optimise your sales process
Haydn Boehm, Former Head of Commercial Marketing, Merck Group
Stream 2 - Brand
14:40 - 15:15
Building a robust social media strategy to elevate brand awareness
- How are clients currently using social media & how will they engage in the future?
- Using social media channels to adapt your brand value & staying on trend with current social issues
- How you can integrate your social media strategy with an omnichannel marketing approach
15:20 - 15:55
A fireside chat on sustainability: How to effectively deliver your sustainability story & position your brand as eco-friendly
Peter Markey, Chief Marketing Officer, Boots
Atilla Cansun, Chief Marketing Officer, No7 Beauty Company
Join our marketing leaders, as they are interviewed by the chairperson, on the ways you can effectively incorporate sustainability into your brand story & stand out from your competitors.
This session will then rely on you, as an audience member, to share your stories & experiences with your peers & plan together for the future.
You will also have the opportunity to engage in live polling for an interactive & lively discussion.
15:55 - 16:00
Closing remarks from the Chairperson