08:30 - 09:20
Arrival, registration & breakfast networking
09:20 - 09:30
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Chris West, CEO, Verbal Identity
Lisa Delaney, Regional Head of Marketing & Lifestyle, Europe, Cathay Pacific
09:30 - 10:05
Why Stronger Retailer & Brand Collaboration Matters
- Establishing the roles & responsibilities of partner organisations in marketing projects
- Incorporating the strengths & resources of stakeholders to broaden the reach of campaigns
- Key advice on collaborating with marketing consultants to improve engagement with target audiences
Atilla Cansun, CMO, No7 Beauty Company
Pete Markey, CMO, Boots
10:05 - 10:40
Growing marketing teams to expand workforce capabilities
- Designing inclusive recruitment campaigns to attract a wider range of applicants
- Adapting recruitment initiatives to address skill shortages in marketing teams
- Developing professional development schemes to tackle staff turnover & enable employee progression
Dr Erin Gill, Director of Global Marketing, Arup
10:40 - 11:00
Coffee break & networking
11:00 - 11:25
Open Forum Think Tank
How Sustainability Impacts Consumer Demand
Ivan Hutter, Director, Marketing Europe, GE Aerospace
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Future-proofing analytics: setting up for success with Google Analytics 4
Jimmy McCann, Head of Digital Strategy, Search Laboratory
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Telling better digital stories with interactive content
Joe Stubbs, Director of Sales, EMEA & APAC, Ceros
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
13:05 - 14:00
Networking lunch
Stream 1—Marketing campaigns
14:00 - 14:35
Insights & Experiences On Becoming Purposeful
- Insights & experiences around the importance of determining your shared why as part of a Purposeful approach
- Who should be involved & how the why can be developed
- Embedding the company purpose into daily operations at the heart of the business strategy
Briony Mathieson, CMO, Olam Food Ingredients
Stream 2—Marketing Brands
14:00 - 14:35
Building a global brand through a culture of open creativity & an industry leading design system
- How HSBC builds & manages a global brand for over 40 million customers in over 60 markets across 3 business lines
- Using their Create Design System to simplify, inspire & accelerate the delivery of every HSBC customer experience
- How to drive brand consistency, from apps to airports & everywhere in between
Steven Habbi, Global Head of Brand Design & Management, Group Marketing, HSBC
Stream 1—Marketing campaigns
14:35 - 15:10
Transformation of a Global Marketing Organisation: Building out from predominantly B2B to individual stakeholder engagement
- Drivers for the change towards B2C
- Assessing current marketing capabilities
- Building a future state vision & digital marketing capabilities
- Who owns the sales revenue?
- Balancing in-house vs outsourced.
Amanda Peck, VP, Marketing & International Sales, McGraw-Hill
Stream 2—Marketing brands
14:35 - 15:10
Embedding diversity into marketing polices to create inclusive campaigns
- Recruiting teams with diverse backgrounds to design inclusive campaigns & attract a wider audience
- Consultations with marginalised groups to avoid marketing initiatives excluding target demographics
- Key tips on using inclusive language & images in marketing content
Carrie Heath, Director, Marketing (Europe, China), LexisNexis
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
4 disciplines marketing leaders need to master to win in the experience economy
Mårten Bokedal, Director of Product Strategy, Optimizely
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
ABM ‘out of the box’: how to stop just talking about Account-based Marketing & actually get in market fast
Enrico Brosio, President, MarketOne
Gifford Morley-Fletcher, Marketing Director, MarketOne
16:40 - 17:05
Networking
15:25 – 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
17:05 - 17:50
Panel discussion: Utilising digital innovation to strengthen your marketing campaigns
- Incorporating new technology to improve the efficiency of marketing processes
- Using demographic data to deliver tailored marketing content to target audience groups
- Implementing digital skills training schemes to expand the capabilities of marketing teams
Kayla Perfect, Group Head of Marketing, International SOS
Mikko Mindanao, Director of Marketing & Data Science Manager, Brady Corporation
Laricea Ioana Roman-Halliday, Head of Marketing, Boohoo Group
19:00
Networking dinner & drinks reception with after dinner speaker Tricia Stewart, 'Calendar Girl' campaigner
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Roundtable 1: Commercial Excellence
Lisa Delaney, Regional Head of Marketing and Lifestyle, Europe, Cathay Pacific
Roundtable 2: Consumer Insight
Andrea Thompson, European Brand Director, Mars Food
Roundtable 3: Brand Partnerships
Louis Ross, UK Marketing Director, American Express
Roundtable 4: Sustainability in marketing
Ivan Hutter, Director, Marketing Europe, GE Aerospace
Roundtable 5: Developing customer journeys
Kenny Yeo, VP Marketing, Toppan
Roundtable 6: Rebranding an organisation
Francesco Federico, Executive Director – Global Marketing Technology, JLL
Roundtable 7: Scaling Up Marketing Operations
Harriet Gorbeck, Head of Content, Phoenix Group
Roundtable 8: AI & Marketing
Sally Doherty, CMO, Graphcore
10:10 - 10:45
Roundtable Wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Open Forum Think Tank
Building Long-Term Customer Relationships
Rachel Wicks, Head of Marketing, UK&I, Xerox
11:25 - 11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Cross Functional Collaboration
Francesco Federico, Executive Director – Global Marketing Technology, JLL
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Connecting Brand Strategy & Experience to Business Outcomes
Chris West, CEO, Verbal Identity
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
13:05 - 14:00
Networking lunch
Stream 1— Communications
14:00 - 14:35
Developing Marketing, Communication & Experimental Strategies to Maintain & Grow Brand Relevance
- Legacy: as Harley-Davidson celebrates its 120th year, we look back at brand positioning and explore how H-D has embedded itself in culture
- Community: creating the 1st social network, we look at how the Harley Owners Group can help foster unrivalled customer loyalty
- Relevance: we will explore barriers to brand relevance for new to motorcycling and new to H-D customers
- Experience: a deep dive into the role of product experiences to keep up with changing regulations whilst growing relevance in market segments that provide opportunities for growth
Steve Kelly, Head of Marketing, Harley-Davidson
Stream 2—Leadership in marketing
14:00 - 14:35
Developing leadership strategies to strengthen marketing teams
- Utilising employee skillsets to expand the capabilities of marketing workforces
- Working with senior leaders to secure resources for marketing campaigns
- Organising campaigns & resources around your buyers & rather than your products
Lynzi Ashworth, Marketing Director – Global Campaigns & Analytics Centre of Excellence, Aon
Stream 1— Communications
14:35 - 15:10
Creating social media campaigns to attract & retain new customers
- How to select the best social media platforms to engage with target audiences
- Collecting engagement data to evaluate the impact of social media on achieving organisational goals
- Adjusting the frequency & content of social media posts to improve engagement rates
Nigel Bromley, Head of Brand Marketing, Lotus Cars
Stream 2—Leadership in marketing
14:35 - 15:10
Measuring the Success of Marketing Strategies to Improve Outcomes of Campaigns
- Establishing objectives for marketing campaigns & creating policies to achieve them
- Developing KPIs to monitor the engagement rate of marketing campaigns
- Evaluating marketing initiatives to identify areas for improvement & inform future campaigns
John Weet, Global Director Marketing Communications, Emerson
15:10 - 15:55
Panel discussion: Identifying & engaging with target audiences to develop focussed marketing content
- Evaluating the company brand to identify key demographics to market goods & services towards
- Designing marketing content to improve customer journeys & ensure repeat business with organisations
- Developing focus groups to ensure marketing messaging strengthens engagement with target audiences
Kagendo Salisbury, Head of Marketing & Communications, Cambridge University Press & Assessment
Danielle Regan, Group Marketing & Communications Director, Mace Group
Chris Ibbotson, Head of Marketing, Sales Communications & Services, B.Braun
Calvin Lau, Brand & Reputation Marketing, UK/I, Google
15:55 - 16:00
Closing remarks from the Chairperson