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2025 Agenda

Your time is maximised onsite through a combination of keynote presentations, workshops, interactive discussion groups, pre-arranged one-to-one meetings & quality networking sessions

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  • Day 1
  • Day 2
Monday 3rd March 2025
08:30 - 09:10

Arrival, registration & breakfast networking

09:10 - 09:25

Introduction from The Network Group & Chairperson

A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.

Julia Robinson, Head of Marketing, Northgate Businesses Group

09:25 - 10:05

Listening Through a Crisis: Establishing KPIs to Navigate Through Crisis Management Strategies

  • Key advice on selecting performance data to evaluate success of crisis communications
  • Adapting crisis strategies in response to public feedback and perceptions to ensure control of brand narrative
  • Proving ROI for crisis communication operations to boards to maintain resources for crisis management

Piers Langendoen, Head of Digital Marketing, Post Office

10:05 - 10:45

Implementing Leadership Policies to Increase Marketing Team Performances

  • Outlining marketing objectives to contribute towards business growth plans
  • Engaging with marketing teams to ensure all staff understand their role in achieving marketing goals
  • Working with employees to manage their workload & avoid staff burnout

Tom Willis, Marketing Director, Saft

10:45 - 11:00

Coffee break & networking

11:00 - 11:25

Workshop 1

What role does technology play in delivering on your marketing goals for 2025 & beyond?

Farrukh Iftikhar, VP Sales EMEA & NA, Kontent.ai

11:25 - 11:50
Networking
11:50 - 12:15

Workshop 2

The CMO Playbook for 2025: Precision, Pipeline & Performance

Hosted by Demandbase

12:15 - 12:40
Networking
12:40 - 13:05

Workshop 3

How to build a personalisation playbook

Joey Moore, Senior Director, Solution Strategy, Optimizely

 

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Generative AI
  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing & Advertising
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Customer Data Management
  • Content Creation
  • Content Management
  • Brand Strategy
  • Marketing Resource Management
  • Sales Enablement
  • Digital Experience Management & Platforms
13:05 - 14:00

Networking lunch hosted Optimizely

Stream 1 - Digital Marketing
14:00 - 14:35

Worth a Thousand Words: How Getty Images Built its Brand, Picture by Picture

  • Creating a global brand over 30 years
  • Establishing brand partnerships to strengthen marketing campaigns

Julia Holmes, Head of Marketing & Communications, EMEA, Getty Images

Stream 2 - Marketing Operations
14:00 - 14:35

Developing Long-Term Approaches to Managing Marketing Budgets & Resources

  • Establishing long-term financial planning processes to allocate resources to successfully deliver marketing campaigns
  • Digital tools to evaluate marketing budget spending & identify areas to improve cost efficiency
  • Guidance on engaging with senior leaders to secure additional resources for marketing strategies

Justine Cullinan, CMO, UBS

Stream 1 - Digital Marketing
14:35 - 15:10

Designing Marketing Content to Increase Brand Awareness & Engagement on Social Media Platforms

  • Tailoring content for multiple social media platforms to reach target audiences
  • Guidance on responding to emerging trends on social media
  • Adjusting the scheduling & frequency of social media posts: tips & advice

Steven Habbi, Group Director, Brand & Design, London Stock Exchange Group

Stream 2 - Marketing Operations
14:35 - 15:10

From Chaos to Clarity: A Systems Approach to Modern Marketing

  • Leveraging automation to make data-driven, strategic decisions and plan more effectively
  • Utilising shared filing structures to enhance collaboration across various marketing disciplines
  • Harnessing data from automated systems to inform business planning and create buy-in

Charlotte Middleton, Head of Marketing , UKIMEA, Arup

15:10 - 15:25

Coffee break & networking

15:25 - 15:50

Workshop 4

How CMOs Use DAM to Deliver Content at Scale

Greg Zalka ,VP Sales EMEA, Photoshelter

 

15:50 - 16:15
Networking
16:15 - 16:40

Workshop 5

Post-Human Research: Is “Good Enough” Insight Good Enough for Growth?

Alec Barr, Head of Behavioural Science & UX, Oliver Agency

16:40 - 17:05
Networking

15:25 – 17:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Generative AI
  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing & Advertising
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Customer Data Management
  • Content Creation
  • Content Management
  • Brand Strategy
  • Marketing Resource Management
  • Sales Enablement
  • Digital Experience Management & Platforms
17:10 - 17:45

Embedding Omni-Channel Approaches to Creating Marketing Campaigns

  • Collating relevant data to monitor the performance of marketing campaigns
  • Using customer data to divide audiences into smaller groups & adapt marketing to increase engagement
  • Key tips on using dashboards to identify areas for improving future marketing campaigns

Russell Kirkham, Head of Marketing EMEA, Treasury Wine Estates

19:00
Networking Drinks Reception & Dinner hosted by MarketOne
Tuesday 4th March 2025
08:30 - 09:00

Morning registration & breakfast

09:00 - 10:10

Roundtable discussions

Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.

Roundtable 1: Entering New Markets

Gintare Budriunaite, Marketing Director, Lucy Electric

Roundtable 2: Building Brand Awareness

Helen Carter, Head of Channel Engagement, Barclays

Roundtable 3: Performance-Based Marketing

Nick Andrews, Head of Marketing, Knight Frank

Roundtable 4: Customer Engagement

Darshini Perera, Director of Global Strategic Marketing, Parts & Distribution, Boeing

Roundtable 5: ESG in Marketing

Rachel Wicks, Head of Marketing & Sales Operations, Western Europe, Xerox

Roundtable 6: Personalised B2B Marketing

Sita Kalluri, Director – Marketing Optimisation, Fitch Group

Roundtable 7: Global vs Localised Marketing

Edward Quekett, VP Global Digital Marketing, Citi

Roundtable 8: Omni-Channel Marketing

Simran  Uppal, Marketing Content Lead, London Women’s Clinic

10:10 - 10:45

Roundtable Wrap-up

Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.

10:45 - 11:00

Coffee break & networking

11:00 - 11:25

Workshop 6

All the gear but no idea? Maximising the value of your MarTech Investments

Kate Eighteen, Senior Director, Demand Center Operations, Equinix
Catalina Dobre, VP Production & Client Services, MarketOne

11:25 - 11:50
Networking
11:50 - 12:15

Open Forum Think Tank

Generating Trust and Confidence in Brands and Products

Erica Colson, Global Head of Marketing, BSI

12:15 - 12:40
Networking
12:40 - 13:05

Open Forum Think Tank

Embedding Brand Values into Team Cultures

Olivia Moss, Head of Brand & Digital, L&Q

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Generative AI
  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing & Advertising
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Customer Data Management
  • Content Creation
  • Content Management
  • Brand Strategy
  • Marketing Resource Management
  • Sales Enablement
  • Digital Experience Management & Platforms
13:05 - 14:00

Networking lunch

Stream 1 - Marketing Campaigns
14:00 - 14:35

Fireside Chat: The Importance of Authentic Leadership

  • Establishing team goals and how all staff can contribute
  • Scaling up marketing team operations
  • Strengthen engagement with employees

Rachel Wicks, Head of Marketing & Sales Operations, Western Europe, Xerox
Virginia Ford-Young, Global Head of Marketing, S&P Global Ratings

Stream 2 - Marketing Teams
14:00 - 14:35

Implementing Marketing Team Restructuring Strategies to Broaden Workforce Skillsets

• Global workforce design to meet the needs of the ‘do more with less’ challenge
• The science of individual differences in the workplace, & how it can help you to unlock untapped team potential
• Maintaining a supportive, inclusive culture in times of change

Erica Colson, Global Head of Marketing, BSI

Stream 1 - Marketing Campaigns
14:35 - 15:10

Utilising New Technology to Strengthen Marketing Initiatives

  • Key tips on selecting the best software to support organisational marketing needs & objectives
  • Utilising automated systems to increase efficiency in marketing processes
  • Staff training schemes to utilise new technology as part of existing marketing policies

Charis Hickey, Head of Marketing, Biopharma Group

Stream 2 - Marketing Teams
14:35 - 15:10

Aligning Thought Leadership Marketing with Business Objectives

  • Key advice on adapting thought leadership marketing to meet customer needs
  • Maintaining consistency of company voice as part of thought leadership content
  • Securing buy-in from other senior leaders to implement thought leadership approaches to marketing

Anish Rav, Director of Global Pensions Policy & Propositions, Capita

15:10 - 15:55

Panel Discussion: Implementing Rebranding Strategies in Response to Increased Competition from Other Companies

  • Establishing focus groups with stakeholders to collect feedback on rebranding ideas & approaches
  • Designing marketing initiatives to publicise rebranding strategies & strengthen organisation awareness
  • Communicating with employees to understand the impact of rebranding on working processes

Julia Robinson, Head of Marketing, Northgate Businesses Group (moderator)
John Whitley, Group Sales, Marketing & Customer Experience Director, Indurent
Charlotte Ullathorne, Head of Guest Marketing, ODEON
Helen Carter, Head of Channel Engagement, Barclays

15:55 - 16:00
Closing remarks from the Chairperson

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BEDFORDSHIRE, UK
2-3 March, 2026

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