8:30 - 9:00
Arrival, registration and breakfast networking
The event will begin with an informal networking session over a continental breakfast. This gives the attendees the opportunity to begin expanding their networks and to break into small groups and begin to discuss their biggest challenges as well as to exchange ideas.
9:00 - 9:10
Welcome address from the chairperson
A brief introduction to the event software—this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda and enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
Jenny Ashmore, Board Director and former CMO
9:10 - 9:40
Icebreaker: A sharing of expectations
The event will begin with an icebreaker session, hosted by the chairperson. This provides attendees with the opportunity to ask the questions they most want answered throughout the two-days. With the use of Sli.do, the questions can be asked and discussions will be facilitated by the chairperson.
9:40 - 10:15
Case study: Digital lead generation: behind the scenes at American Express
- B2b lead generation— the partnership with Facebook
- How to marry digital marketing and getting the best out of the sales team together
- Insight: The effectiveness of lead generation at one of the world's largest financial services corporations
Rupert Bedell, Vice President, Marketing, American Express
10:15 - 10:50
Case study: Being small and disruptive: the dynamic and agile brand shaking up the industry
- UK challenger bank successes in making the first steps in its planned global expansion
- How they’ve shocked rivals with a plan to hire 3,500 new employees and expand into 24 territories
- The power of purpose, a passionate community, a collaborative style and a transformational customer experience
10:50 - 11:00
Coffee break and networking
11:00 - 11:25
Workshop 1:
Why do I see ads for things I have already purchased? – Optimise Ad ROI with MarTech & AdTech Integration
John Trowell, IBM EMEA Sales Director, Acoustic
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Michael Londgren, CMO, Seismic
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Beyond Publishing
Nick Mason, CEO & Founder, Turtl
11:00 - 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking Lunch Hosted by Turtl
STREAM 1 - Trends in technology
14:00 - 14:35
Marketing trends that matter: AI, data science and marketing attribution
- Top marketing trends impacting business today and how to leverage them
- How technology is enabling marketing to be better
- Attracting the best data talent: Do you have the right tools?
Azam Butt, Director, Global Marketing, Maxar Technologies
STREAM 2 - Business Performance
14:00 - 14:35
Case study: Building a marketing engine that drives business performance
- Value alignment: setting objectives, instigating processes and managing peaks & troughs
- Culture: intricacies of resetting ambition levels and the impacts on team dynamics
- Secrets to success: change management, easy wins and learning of what not to do
Oliver Pilgerstorfer, Chief Marketing Officer, IFS
STREAM 1 - Digital transformation
14:40 - 15:15
Case study: How digital transformation can revolutionise marketing
- 2020: defined by a fresh new class of technologies
- How to ensure companies continue to maintain their focus on the user and customer experience
- Key takeaway: Tips for building a powerful digital transformation strategy
Stephen Yeo FCIM, Former Marketing Director, Panasonic B2B Europe
STREAM 2 - Values and ethics—post GDPR
14:40 - 15:15
Envisioning the future of the business and supporting the innovation to create it
- What it takes to make innovation happen in the most traditional of organisations
- Tools used to identify and create innovative solutions and improvements
- Tips and techniques for the marketing department to support innovation in the department
Keith Hardie, Director, Innovation Marketing and Business Development, Bryan Cave Leighton Paisner LLP
15:15 - 15:25
Coffee break and networking
15:25 - 15:50
Workshop 4
What’s Journey Orchestration – And Why Should I Give A $@*%?
Wil Lynch, SVP, Customer Experience & Product Strategy, Thunderhead
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Peak Performance in Marketing Operations
Hosted by Sojourn Solutions
16:40 - 17:05
Networking
15:25 - 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology solutions
- Sales Enablement
- Content Usage
17:05 - 17:40
Case study: Working and collaborating with the sales team to identify opportunities
- Understanding the benefits of bringing both teams together to build better customer engagement
- Build credibility through effective data and results
- Top takeaways: Key skills to providing enhanced value and a seat at the table
Darshini Perera, Director, Regional Marketing, Boeing Global Services
19:00
Drinks reception and networking dinner with guest speaker, Tom Chivers
8:30 - 9:00
Morning registration & breakfast discussion groups
Informal Networking over breakfast
9:00 - 10:15
Roundtable Discussions
Join group discussions with your peers on some of the most challenging and significant marketing topics—please confirm attendance prior to the session beginning. Each host will facilitate the discussion and deliver a short roundup of key findings during the wrap up session.
Roundtable 1: Analytics and Big Data
Ken Brown, Director, Analytics and Metrics, Marketing, Vocalink
Roundtable 4: Customer Experience Management
Danielle Regan, Marketing & Communications Director, Mace
Roundtable 2: Digital Risk Management
Fabrizio Contardi, Trade Marketing Director, Asahi Premium Brands
Roundtable 5: Mobile, SEO and Social Media
Gordon Rawling, VP, Marketing, Huawei
Roundtable 3: Branding in the Digital Age
Jessica Gowar, Director, Marketing, Sales & Clients, BDO LLP
Roundtable 6: Omni-channel Management
Iain Gibbons, Group Marketing Director, Wesleyan
10:15 - 10:50
Wrap-up session
Each host gives a short overview of key findings from their discussion and creates an ideas board to be distributed post event with the presentations.
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Hosted by Acoustic
11:25-11:50
Networking
11:50 - 12:15
Workshop 7
James O’Toole, Enterprise Sales Director (EMEA), UserTesting
12:15-12:40
Networking
12:40-13:05
Open Forum Think Tank
Social Media Marketing and Intelligence
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking Lunch
STREAM 1 - Content
14:00 - 14:35
The quality over quantity conundrum
- Rethinking what content can and can’t do
- Effectively providing the right content at the right time
- In an era of peak content, marketers need high-quality content to stand out from the crowd
Nick Giles, Managing Director, Ordnance Survey Leisure
STREAM 2 - Growth
14:00 - 14:35
Ensuring you are getting the most out of your current technology
- Unlocking digital growth
- How are traditional organisations approaching digital growth strategies whilst future-proofing their business?
- Establishing performance metrics to measure the success of strategies
Simon Lord, Director, B2B Marketing, The Financial Times
STREAM 1 - Customer at the heart
14:40 - 15:15
Case study: The importance of customer experience: still a top priority?
- Balancing CX priorities with innovation and business transformation
- How CMO’s need to be working across departments: marketing are no longer solely responsible for CX
- Personalisation and automation: creating a transparent and user-friendly experience
Ian Hunter, VP, Head of EMEIA Marketing, Fujitsu
STREAM 2- Investment
14:40 - 15:15
Case study: Winning long-term marketing investment from the board
- Dispelling the ‘brand’ v ‘performance’ myth
- Bringing the brands alive: a focus on the things that make them unique
- The pros and cons of incorporating a joint ad campaign
Claire Cronin, Chief Marketing Officer, Virgin Atlantic
15:20 - 15:55
Case study: Modern marketing - building a framework that works in B2B
Dan Codd, VP, Marketing Communications, Rolls-Royce PLC
15:55 - 16:00
Closing remarks from the chairperson