08:30 - 09:15
Arrival, registration & breakfast networking
09:15 - 09:25
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS - this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
09:25 - 10:00
Marketing in the C-Suite: Achieving buy-in & becoming the catalysts of change
- Case study: How to build trusting partnerships & become the driver of collaborative commercial decision-making with a purpose
- Speaking the language of the C-Suite & board by using data driven metrics to demonstrate ROI & the true value of marketing
- How you can grow organisational performance & products or services sustainability by aligning your marketing strategy to customer-centric business needs
Kai Boschmann, Chief Marketing & Communications Officer, International SOS
10:00 - 10:50
Panel: Zoom calls, face masks & vaccinations: How marketing can emerge stronger than ever after a global pandemic
- Lessons learnt: Reflecting on how B2B businesses have built resilience against changing client demands & expectations
- Doing more with less: A roadmap for recovering growth & using zero-based budgeting to prioritise your budget spend
- With the increased shift to digitalisation & technology, what does the future look like for marketing?
Claire Blackwell, Director, Marketing, St. James’s Place Wealth Management
Louise Barber, VP, Global Marketing, DHL Supply Chain
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
Machine learning, AI & the customer experience
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Analytics, data management & the new era of marketing
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Content customisation for digital channels
11:00 - 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking lunch
Stream 1 - Data
14:00 - 14:35
Best practises for dealing with big data: How to manipulate & analyse your data, & eliminate what you don’t need
- Overcoming the challenges of storing, managing & gathering data through the use of enhanced customer data platforms
- How best to translate & visualise data
- Data privacy & regulatory changes: How will future changes to third party cookies & intelligent tracking software impact marketing, & how can you prepare?
Stream 2 - Brand
14:00 - 14:35
Reinventing your brand for the current climate to boost brand engagement & visibility
- How to reposition your image against changing client buying behaviours
- Brand experience: Resonating with clients’ beliefs, & building a flexible & agile model in a fluctuating environment
- Corporate isn’t always the way: How can you integrate empathy into your brand strategy?
Lynzi Ashworth, Head of Digital Marketing, EMEA, Aon
Stream 1 - Data
14:40 - 15:15
Data is king: Turning customer insights into actionable results
- How is data currently being used in B2B marketing?
- Top tools & techniques to track client behaviours & create more targeted & personalised marketing campaigns?
- How to create an agile unified framework to collect & integrate data across multiple channels
Katherine Lamb, Global Head of B2B Marketing Strategy, HSBC
Stream 2 - Brand
14:40 - 15:15
Building a robust social media strategy to elevate brand awareness
- How are clients using social media & how will they engage in the future?
- How to create innovative digital experiences to win client engagement
- Using social media channels to adapt your brand value & staying in trend with current social issues
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
Customer loyalty & retention
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Sales enablement & revenue acceleration
16:40 - 17:05
Networking
15:25 - 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
17:05 - 17:50
CMO 360: How the multifaceted CMO can make the most of modern opportunities to be the frontrunner in thought leadership, business growth & technology
- How to form, build & manage relationships with other departments through speaking business
- Using thought leadership to engage the C-Suite & influence business growth & innovation
- Future technology: How can you leverage technology, optimally, to maximise the value you can bring?
- Moving forward, where will the position of the CMO sit in the hierarchy of the organisation, & how might your future day-to-day responsibilities be elevated to generate greater value?
Rosie Guest, CMO, Apex Group
Harriett Hindmarsh, CMO, AECOM
19:00
Networking dinner & drinks reception featuring the after dinner speaker
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:15
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics - please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.
Roundtable 1: AI & ML
Roundtable 4: Data analytics
Roundtable 2: Brand positioning
Paula Murphy, CMO, Wood
Roundtable 5: Green marketing
Claire Blackwell, Director, Marketing, St. James’s Place Wealth Management
Roundtable 3: Thought leadership
Sarah Ekundayo, Marketing Director, Europe, Gensler
Roundtable 6: Customer journey
Harriett Hindmarsh, CMO, AECOM
10:15 - 10:45
Wrap-up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Brand building
11:25-11:50
Networking
11:50 - 12:15
Workshop 7
Marketing, sales & CRM alignment
12:15-12:40
Networking
12:40-13:05
Workshop 8
Social media management
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking lunch
Stream 1 - Digitalisation
14:00 - 14:35
Case study: The digital journey of Radisson Hotel to enhance communication, interaction, & engagement with clients
- Reframing the value proposition during & post pandemic
- The digital evolution of B2B marketing at Radisson Hotels
- Reinventing your client event programs with hybrid solutions for maximum reach & engagement
Daniela Dumitrescu, B2B Marketing Director, EMEA, Radisson Hotels
Stream 2 - People
14:00 - 14:35
“You’re on mute”: Maintaining communication & employee morale in a hybrid work environment
- A happy employee is a productive employee: Ways you can support employee wellbeing & maintain engagement while they are WFH
- Ways to increase interactivity between sales, marketing, & business partners to bolster business growth
- Rethinking how we work: Deploying technology & tools to elevate the remote working experience & maintain parity between remote & office employees
Stream 1 - Digitalisation
14:40 - 15:15
Technology & people: Adopting, implementing & managing technology to increase engagement
- Too many to choose from: Selecting the right tool & technology for your people & your customers
- Utilising MarTech to streamline account focus, improve cross-channel marketing, & stay ahead of your competitors through hyper-targeting & personalisation
- Engaging & empowering your employees with new technology to enhance engagement & success
Cassius Taylor-Smith, CMO, EMEA, Colliers International
Stream 2 - People
14:40 - 15:15
Customer experience: How can you onboard customers by
supporting their learning journey
- Why persona profiles are important
- How can your messaging enhance customer engagement?
- How can MarTech optimise your lead nurturing?
Haydn Boehm, Head of Commercial Marketing, Merck Group
15:20 - 15:55
Planning for a better future: How are B2B businesses going green & what does this mean for the direction of the business?
- How can you integrate sustainability into your brand story & demonstrate how your brand is environmentally friendly
- Doing good creates value: How you can design value proposition by aligning with your client’s values, expectation & goals in sustainability
- How to incorporate ESG into your business model & ensure accurate ESG data reporting
- What does the future of a sustainable business look like in 5 years’ time? How you can plan today for tomorrow
Sadie Baron, CMO, Reed Smith
Iván Hutter, Director, Marketing, Europe & Africa, GE Aviation
Erin Gill, Associate Director, Marketing Lead, UKIMEA, Arup
15:55 - 16:00
Closing remarks from the Chairperson