08:30 - 09:20
Arrival, registration & breakfast networking
09:20 - 09:30
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Mel Ross, Chief Experience Officer & Founder, Adapt2Digital
09:30 - 10:05
Working in partnership to create and deliver marketing campaigns
- Establishing the roles and responsibilities of partner organisations in marketing projects
- Incorporating the strengths and resources of stakeholders to broaden the reach of campaigns
- Key advice on collaborating with marketing consultants to improve engagement with target audiences
Atilla Cansun, CMO, No7 Beauty Company
Pete Markey, CMO, Boots
10:05 - 10:40
Growing marketing teams to expand workforce capabilities
- Designing inclusive recruitment campaigns to attract a wider range of applicants
- Adapting recruitment initiatives to address skill shortages in marketing teams
- Developing professional development schemes to tackle staff turnover and enable employee progression
Dr Erin Gill, Head, Global Marketing, Arup
10:40 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking lunch
Stream 1—Marketing campaigns
14:00 - 14:35
Measuring the success of marketing strategies to improve outcomes of campaigns
- Establishing objectives for marketing campaigns and creating policies to achieve them
- Developing KPIs to monitor the engagement rate of marketing campaigns
- Evaluating marketing initiatives to identify areas for improvement and inform future campaigns
John Weet, Global Director Marketing Communications, Emerson
Stream 2—Communications
14:00 - 14:35
Developing robust crisis communications strategies to maintain your brand image
- Preparing communication plans to respond to crisis scenarios
- Embedding internal crisis communication guidelines to ensure uniform responses to the media
- Key tips on acknowledging mistakes made and demonstrating action taken to prevent future errors
Stream 1—Marketing campaigns
14:35 - 15:10
Data-informed approaches to evaluate and improve marketing campaigns
- Identifying relevant data to monitor the performance of marketing campaigns
- Analysing data to identify gaps in marketing policies
- Adapting marketing strategies in response to changes in performance data
Adrian Hardy, Digital Product Owner – Global, BT
Stream 2—Communications
14:35 - 15:10
Implementing internal communications strategies to promote staff wellbeing
- Creating internal communication policies to embed staff wellbeing into workplace cultures
- Key advice on informing staff about organisational changes and their impact for employees
- Adapting internal communication policies to improve engagement with employees working remotely
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
16:40 - 17:05
Networking
15:25 – 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
17:05 - 17:50
Panel discussion: Utilising digital innovation to strengthen your marketing campaigns
- Incorporating new technology to improve the efficiency of marketing processes
- Using demographic data to deliver tailored marketing content to target audience groups
- Implementing digital skills training schemes to expand the capabilities of marketing teams
Kai Boschmann, Chief Marketing & Communications Officer, International SOS
19:00
Networking dinner & drinks reception
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Roundtable 1: B2B vs B2C marketing
Roundtable 2: Generating new business
Roundtable 3: Strengthening media relations
Roundtable 4: Sustainability in marketing
Roundtable 5: Developing customer journeys
Kenny Yeo, VP Marketing, Toppan
Roundtable 6: Rebranding an organisation
Francesco Federico, Executive Director – Global Marketing Technology, JLL
10:10 - 10:45
Wrap-up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 7
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 8
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05 - 14:00
Networking lunch
Stream 1— D&I in marketing
14:00 - 14:35
Embedding diversity into marketing polices to create inclusive campaigns
- Recruiting teams with diverse backgrounds to design inclusive campaigns and attract a wider audience
- Consultations with marginalised groups to avoid marketing initiatives excluding target demographics
- Key tips on using inclusive language and images in marketing content
Stream 2—Leadership in marketing
14:00 - 14:35
Developing leadership strategies to strengthen marketing teams
- Utilising employee skillsets to expand the capabilities of marketing workforces
- Working with senior leaders to secure resources for marketing campaigns
- Engaging with employees struggling with their workload to improve wider team performance
14:35 - 15:10
Creating social media campaigns to attract and retain new customers
• How to select the best social media platforms to engage with target audiences
• Collecting engagement data to evaluate the impact of social media on achieving organisational goals
• Adjusting the frequency and content of social media posts to improve engagement rates
Nigel Bromley, Head of Brand Marketing, Lotus Group
15:10 - 15:55
Panel discussion: Identifying and engaging with target audiences to develop focussed marketing content
- Evaluating the company brand to identify key demographics to market goods and services towards
- Designing marketing content to improve customer journeys and ensure repeat business with organisations
- Developing focus groups to ensure marketing messaging strengthens engagement with target audiences
Kagendo Salisbury, Head of Marketing & Communications, Cambridge University Press and Assessment
15:55 - 16:00
Closing remarks from the Chairperson