Arrival, registration & breakfast networking

Introduction from The Network Group & Chairperson

A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.

Developing Long-Term Approaches to Managing Marketing Budgets & Resources

• Establishing long-term financial planning processes to allocate resources to successfully deliver marketing campaigns
• Digital tools to evaluate marketing budget spending and identify areas to improve cost efficiency
• Guidance on engaging with senior leaders to secure additional resources for marketing strategies

Justine Cullinan, CMO, UBS

Listening Through a Crisis: Establishing KPIs to Navigate Through Crisis Management Strategies

Piers Langendoen, Head of Digital Marketing, Post Office

Implementing Leadership Policies to Increase Marketing Team Performances

• Outlining marketing objectives to contribute towards business growth plans
• Engaging with marketing teams to ensure all staff understand their role in achieving marketing goals
• Working with employees to manage their workload and avoid staff burnout

Tom Willis, Marketing Director, Saft

Panel Discussion: Strengthening Customer Engagement Polices to Boost Client Retention

• Gathering feedback from customers to highlight issues in user experiences of organisations
• Tools to track consumer behaviours and develop personalised communications with customers
• Adapting customer engagement models to support secondary spending initiatives

Wenyan Sharp, Marketing Director, Solax Power
Julia Robinson, Head of Marketing, Northgate Businesses Group