08:30 - 09:20
Arrival, registration & breakfast networking
09:20 - 09:30
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson
Chris West, CEO, Verbal Identity
Ucheora Obi, Senior Manager Brand Strategy, HSBC
09:30 - 10:00
Navigating the Future: Marketing Trends for 2024 & Beyond
- New strategies for creating a marketing effectiveness culture based on the current economic climate
- With possible budget cuts on the cards, where should marketing leaders fight to allocate resources?
- Successful use of the new digital and virtual marketing tools
Anne Vigouroux, Head of Marketing, Charles Taylor
10:00 - 10:40
Panel: AI with everything, everywhere, all the time – or is it?
- What’s the real level of adoption of AI into workflows and what’s working and what’s the challenge?
- Leveraging the benefits of AI while navigating the downsides with an action plan
- Analysing the benefits and limitations of generative AI
- Adopting a posture and mindset of agility and innovation with AI
- How you can empower your teams to work in tandem with AI, harnessing the power of its efficiency
Nick Rose, Head of Brand, Marketing & Digital Communications, Linklaters
Anne Vigouroux, Head of Marketing, Charles Taylor
Anthony Kennedy, CMO, ION
Francesco Federico, Global Head of Marketing, S&P Global Ratings
Jason Comer, Strategic Head of Marketing – Industry & ABM, Capita
10:40 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
Mastering Customer-Centric Marketing for Revenue Growth & Lasting Loyalty
Russ Howe, GM EMEA, Iterable
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Empowering Customer Loyalty, Engagement & Experience: A Data-Centric Approach
Ross Halliday, VP CRM UK, Zeta Global
Siza Moyo, CRM Lead, Harvey Nichols
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
The future of content in a Gen-AI world
Sam Brownfield, Global Director, Content Orchestration & AI, Oliver Agency
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Generative AI
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing and Advertising
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Customer Data Management
- Content Creation
- Content Management
- Brand Strategy
- Marketing Resource Management
- Sales Enablement
- Digital Experience Management and Platforms
13:05 - 14:00
Networking lunch
Stream 1—Marketing campaigns
14:00 - 14:35
Transformation to a Growth Marketing Organisation & Managing the Challenges of cross Departmental interlocks
- Testing & learning
- Building out slowly
- You are at the heart of the business
Amanda Peck, SVP Marketing & Sales, McGraw Hill
Stream 2—Brand Management
14:00 - 14:35
Setting Company-wide Brand Guidelines for Building a ‘Brand Central’ Hub
- How do you keep all stakeholders on brand?
- Evolving your brand, embrace legacy but look to the future!
- Driving brand loyalty through data insight
Rachel Wicks, Head of Marketing UK, Ireland & Netherlands, Xerox
Stream 1—Leadership
14:35 - 15:10
Developing Your Marketing Team to its Fullest Potential
- Defining key components of marketing capability and discussing how to develop and measure these competencies
- Defining the role of leadership in creating a culture of innovation and continuous improvement
Anthony Kennedy, CMO, ION
Stream 2—Leadership
14:35 - 15:10
Journey into the unknown: Marketing During Wartime
- Shifting overnight from business-as-usual to crisis management as the invasion of Ukraine began
- Managing a situation that has no playbook
- Deciding what and how to communicate
Mark Reynolds, Head of Portfolio Marketing, Financial Services, Luxoft
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
[Content Management Systems] Marketing vs. CMS: Navigating the MarTech Maze!
Gary Roberts, Group Chief Revenue Officer, Forrit
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Demystifying AI: How to actually use AI/ML for better content and marketing
Joey Moore, Senior Director, Product, Optimizely
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Generative AI
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing and Advertising
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Customer Data Management
- Content Creation
- Content Management
- Brand Strategy
- Marketing Resource Management
- Sales Enablement
- Digital Experience Management and Platforms
17:05 - 17:50
Panel : Transforming Marketing with Diversity, Equality & Inclusion
- How to transform marketing with diversity, equality & inclusion
- Implementing DEI best practices in marketing, such as inclusive language and diverse representation
- Building a DEI-focused marketing team and fostering a culture of accountability
Moderator – Tara Davanzati, Head of Brand Insight & Social Analytics, BBC
Sundeep Kamath, Head – Global Industry Innovation & Marketing, Shell
Virginia Ford-Young, SD Head of Global Content & Product Marketing EMEA & APAC, S&P Global Ratings
Frankie McCrone, Head of Segment Marketing, Post Office
Mike Bennett, Head of Marketing, Gama Aviation
19:00
Networking dinner & drinks reception hosted by Optimizely
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Roundtable 1: Long-term Customer Engagement
Stuart Heatley, Managing Director, Capita Pension Solutions
Roundtable 2: Brand Business Strategy
Wioletta Niznik, Global Head of Brand, Communications & Marketing, Clifford Chance
Roundtable 3: Developing Global Marketing Team
Kevin Reid, Global VP of Marketing, Almac Group
Eve Wallace, Global Head of Marketing Communication & Digital, Almac Group
Roundtable 4: Sustainability in marketing
Kahina Abdeli-Galinier, Founder & Business Director, SLB
Roundtable 5: Scaling Up Marketing Operations
Mike Forrest, Head of Marketing & Digital, Arcus FM
Roundtable 6: Rebranding
Nick Andrews, Head of Marketing, Knight Frank
Roundtable 7: AI & ML
Frankie McCrone, Head of Segment Marketing, Post Office
Roundtable 8: Content Management
Pawanbir Singh, Head of Marketing, Cancer Research UK
Roundtable 9: Customer Experience
Jennifer McGlade, Head of Marketing Communications, LKAB
Roundtable 10: Data & Consumer Segmentation
Romina Rodriguez, Commercialisation Marketing Director, Lloyds Bank
10:10 - 10:45
Roundtable Wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Build a go to market strategy that delivers transformational growth, your board will buy into
Alex Wares, VP Growth EMEA, Transmission Agency
Jon Clarke, VP Global Technology Solutions, Transmission Agency
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 7
Self Service Purchases and Buying Strategies
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 8
Video Marketing – Creating engaging content to drive engagement with both Prospects and Buyers
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Generative AI
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing and Advertising
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Customer Data Management
- Content Creation
- Content Management
- Brand Strategy
- Marketing Resource Management
- Sales Enablement
- Digital Experience Management and Platforms
13:05 - 14:00
Networking lunch
14:00 - 14:35
The web of Influence – Who & What is Influencing your B2B Targets
- What is influencing B2B business decision makers
- What behavioural science can tell us about how they are being influenced
- How this varies by sector
- What it means to marketers trying to target them
Tim Anderson, VP Marketing & Insight (News), BBC
14:35 - 15:10
Technology & Innovation as a Growth Driver for the Business
- How technology can give businesses a competitive advantage by facilitating faster and more accurate data gathering and analysis
- How this advantage can lead to better decision-making, increased efficiency and unlock innovation opportunities
- How to drive substantial business growth through breakthrough innovations
Elvys Nunes, Global Head of Category Insights & Analytics, Reckitt
15:10 - 15:55
Panel Discussion: Embedding new Technology in 2024 into Marketing Processes
- Comparing the different types of tools & technologies available for your specific needs
- Best practices on how you can integrate multiple technologies into your CRM
- Understanding that not all new and shiny ‘toys’ that enter the market place are worthy of the hype and therefore too much board level focus
Jason Cort, Head of Product Planning and Marketing, Sharp Electronics
Adam Azor, Executive Vice President, Global Marketing, Sportradar
Alex Leay, Group Head Wholesale Marketing, HSBC Asset Management
Jeannie Ivanov, Marketing Director, LRQA
15:55 - 16:00
Closing remarks from the Chairperson