In a hyperconnected world with the far-reaching power of digital, social and mobile media; the customer is king. Harnessing the customer experience, personalisation and brand development in an all mobile, all social world and becoming more data and content driven means CMOs are on an evolving journey of transforming marketing to a growth engine though customer insight.
Summary
Creating cutting edge marketing programmes by implementing new technologies, data and insights is at the top of every CMO’s agenda. The CMO of the future will get closer to their customers than ever before, driving transformational change across their organisations through the use of Big Data, Customer Analytics as well as emerging technologies such as AI, IOT, and VR.
The CMO Network brings together the leaders in Marketing, Communications, Digital and Engagement from the largest enterprises globally to share best practice case studies, discuss the changes and opportunities facing the industry as well as to network with their peers in an intimate setting that is closed to the media and run under the Chatham House Rule.
Time is maximised onsite through a combination of:
Topics
covered
Achieving board buy-in & translating the true value of marketing
The lessons learnt from a global pandemic
The role of the CMO: Using thought leadership to maximise business growth
Discussing sustainability & how to incorporate ESG into your organisation
Implementing innovative technology to increase customer engagement
Utilising social media to elevate brand awareness
Best practices in how to turn your data into actionable results
A case study on how to reinvent your brand for the current climate
How to use AI & ML to deal with big data
A hybrid working environment: How can you maintain employee communication & engagement?