Arrival, Registration & Breakfast Networking
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
Karen Stanton, VP Global Marketing & Insights, International Flavors & Fragrances
Driving Growth in Today’s Volatile Environment: A Lesson in Emography
- The shifting landscape & how it has impacted consumers today
- Using a new behavioral science-backed discipline — ‘Emography’— to better understand the why behind consumer behavior
- Applying a more accurate understanding of consumers to inform strategy & drive overall business growth
Esther-Mireya Tejeda, Enterprise CMO, Anywhere Real Estate Inc.
Strategies to Improve Digital Brand Awareness
- How to effectively build a digital engagement strategy to improve customer satisfaction in an agile way
- Using social media tools to meet modern expectations & customers needs efficiently
- Taking advantage of new digital ecosystems & innovating the business model to drive major strategic change
Josef Hapli, Senior Director, Digital Engagement, National Geographic Society
How AI is Transforming Marketing
- The increase of AI tools & how they are enabling marketers to streamline & make better data-driven decisions
- What potential does AI have & how is it likely to transform the way businesses approach marketing?
- Aligning AI with the business & the challenges faced
Steven Matt, Global VP Marketing Operations, MetLife
Coffee break & networking
Open Forum Think Tank
Delivering Greater ROI & Growth Across the Business
Eitan Rosenberg, VP Performance Marketing, Sinclair Broadcast Group
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Networking Lunch
Can You Smell what I See? The Customer Experience of the Future
- Explore why we all remember our grandmother’s perfume (or apple pie) & how it can be leveraged to create greater consumer connections
- Driving customer experience throughout the organisation
- Leveraging innovation case studies from across the globe to create unique connection with your customers
Karen Stanton, VP Global Marketing & Insights, International Flavors & Fragrances
Translating Data into Actionable Insights: 7 Ways to See Your Marketplace More Clearly
- Simple changes in the collection, presentation, interpretation, & use of data that can impact your bottom line
- Discover ways to be more strategic in testing to accelerate learning & increase ROI
- New ways to accomplish more with the same resources
Gordon Bell, AVP, Global Marketing Data, Chubb
Maintaining Brand Preference & Loyalty in a Time of Fluctuating Customer Spending
- How to demonstrate & define the value of brand investments
- Using brand strategies to create market differentiation & competitive advantages
- Putting your brand values into action to propel business growth & ROI
Heather Adamson, Head of Marketing & Communications, SVP , Integra Connect
Where Should I Spend My MarTech Budget?
- The MarTech dilemma for Chief Marketing Officer’s
- Reasons MarTech gets a bad reputation
- Planning MarTech for your organization
Otto Angulo, Senior Director Digital Marketing, Mount Sinai Health System
Coffee break & networking
Open Forum Think Tank
Maximise Exposure & Strengthen Your Marketing Campaigns with the Right Digital Content
Aron Kressner, Executive Director, Marketing, CVS Health
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Panel: Inclusive Marketing—A Need to Do!
- The importance of using inclusive language & images in marketing content to achieve long term success
- Authentically engaging with your diverse customer base to gain their loyalty
- Breaking down international & cultural barriers through language, communication & technology
Emily Riley, Chief Marketing & Communications Officer, Radian (Moderator)
Adriana Cardenas, Global Marketing Director Respiratory, Reckitt
Doug Zarkin, CMO, Pearle Vision, EssilorLuxottica
Jenny Long Fahlbush, VP of Marketing, Communications & Corporate Affairs, Keolis North America Inc.
Shri Nandan, VP, Head of Digital, Momentum Financial Services
Morning registration & breakfast
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.
Karen Schmidt, CMO, Schmidt Brothers Cutlery
Katherine Ruppert, Director, Marketing & Customer Analytics, Hanna Andersson
Emily Riley, Chief Marketing & Communications Officer, Radian
Aron Kressner, Executive Director, Marketing, CVS Health
Olga Chaplygina, Regional CMO/ VP of Marketing Strategy, Caesars Entertainment Corporation
Laura Morris, Director of Marketing, Kayco
Roundtable wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
Coffee break & networking
Open Forum Think Tank
Driving Innovation in Marketing
Michelle Woodyear, Director of Digital Marketing, Covington
Open Forum Think Tank
Scaling Up Marketing Operations
Bernie Erickson, CMO, Facility Solutions Group
Open Forum Think Tank
Incorporating New Technology to Improve Efficiencies of Marketing Processes
Kusal Senanayake, Senior Director, Global Marketing, West Pharmaceutical Services
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Networking lunch
The Strategic & Tactical Use of Language in Brand Communication
- Why choosing the right language to express your brand in the marketplace has never been more important
- How to use language to build brand awareness & meaningfully connect with consumers
- Differentiating your brand & creating a brand language
Dawn Lerman, Executive Director, Center for Positive Marketing & Professor at Fordham University
Keeping Up with Digital Innovation in the World of Marketing
- Incorporating new technology to improve the efficiency of marketing processes
- Utilizing & embracing social media & the ‘customer decision journey’
- Using technology’s influence to put marketing at the forefront of innovation
Syed Zulfiqar Abbas Zaidi, VP Marketing, US Medication Management
Escaping ‘The Cycle of More’ in a Time of Increasing Talent Shortage & Addressing Company Culture
- Creating high performing teams & understanding where to do less to allow for better results
- How do leaders create environments that are conducive to change & innovation while managing stagnant budgets & growing demands
- How to foster an engaging & positive work environment amidst workforce challenges
Robin Wyatt, CMO, AtlantiCare
Panel: The Impact of Sustainability on Consumer Demand
- Understanding the link between consumer demand & sustainability & it’s effect on brand loyalty
- The increasing demand to align brands & retailers with consumers values & causes
- Expressing the value of sustainability to gain buy-in from the Board & make an impact
- Incorporating sustainability requirements into procurement processes to reduce the environmental impact of supply chains
Ariella Gastel, Senior Director Marketing & Business Development, Americas, TerraCycle (Moderator)
Shri Nandan, VP, Head of Digital, Momentum Financial Services
Adriana Cardenas, Global Marketing Director Respiratory, Reckitt
Laura Morris, Director of Marketing, Kayco