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2023 Agenda

Your time is maximised onsite through a combination of keynote presentations, workshops, interactive discussion groups, pre-arranged one-to-one meetings & quality networking sessions

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  • Day 1
  • Day 2
Wednesday 13th September 2023
08:30 - 9:00

Arrival, Registration & Breakfast Networking

09:00 - 09:15

Introduction from The Network Group & Chairperson

A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.

Karen Stanton, VP Global Marketing & Insights, International Flavors & Fragrances

09:15 - 09:45

Driving Growth in Today’s Volatile Environment: A Lesson in Emography

  • The shifting landscape & how it has impacted consumers today
  • Using a new behavioral science-backed discipline — ‘Emography’— to better understand the why behind consumer behavior
  • Applying a more accurate understanding of consumers to inform strategy & drive overall business growth

Esther-Mireya Tejeda, Enterprise CMO, Anywhere Real Estate Inc.

09:45 - 10:15

Strategies to Improve Digital Brand Awareness

  • How to effectively build a digital engagement strategy to improve customer satisfaction in an agile way
  • Using social media tools to meet modern expectations & customers needs efficiently
  • Taking advantage of new digital ecosystems & innovating the business model to drive major strategic change

Josef Hapli,  Senior Director, Digital Engagement, National Geographic Society

10:15 - 10:45

How AI is Transforming Marketing

  • The increase of AI tools & how they are enabling marketers to streamline & make better data-driven decisions
  • What potential does AI have & how is it likely to transform the way businesses approach marketing?
  • Aligning AI with the business & the challenges faced

Steven Matt, Global VP Marketing Operations, MetLife

10:45 - 11:00

Coffee break & networking

11:00 - 11:25

Open Forum Think Tank

Delivering Greater ROI & Growth Across the Business

Eitan Rosenberg, VP Performance Marketing, Sinclair Broadcast Group

11:25 - 11:50
Networking
11:50 - 12:15

Workshop 2

Your checklist for ABM success: 7 steps to ABM heaven

Mary Mc Millan, Senior Director, Strategic Advisory, MarketOne
Catalina Dobre, VP, Digital Production & Client Services, MarketOne
Mara Torres, Director, Program Management Office, MarketOne

12:15 - 12:40
Networking
12:40 - 13:05

Workshop 3

How to Drive Predictable Growth with Owned Brand Assets

Mike Tracy, Enterprise Partner, Terakeet
RJ Licata, Senior Director of Marketing, Terakeet

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Digital Experience Management
13:05 - 14:00

Networking Lunch

Stream 1 - Customer Experience
14:00 - 14:35

Can You Smell what I See? The Customer Experience of the Future

  • Explore why we all remember our grandmother’s perfume (or apple pie) & how it can be leveraged to create greater consumer connections
  • Driving customer experience throughout the organisation
  • Leveraging innovation case studies from across the globe to create unique connection with your customers

Karen Stanton, VP Global Marketing & Insights, International Flavors & Fragrances

Stream 2 - Marketing & Data
14:00 - 14:35

Translating Data into Actionable Insights: 7 Ways to See Your Marketplace More Clearly

  • Simple changes in the collection, presentation, interpretation, & use of data that can impact your bottom line
  • Discover ways to be more strategic in testing to accelerate learning & increase ROI
  • New ways to accomplish more with the same resources

Gordon Bell, AVP, Global Marketing Data, Chubb

Stream 1 - Brand Loyalty
14:40 - 15:15

Maintaining Brand Preference & Loyalty in a Time of Fluctuating Customer Spending

  • How to demonstrate & define the value of brand investments
  • Using brand strategies to create market differentiation & competitive advantages
  • Putting your brand values into action to propel business growth & ROI

Heather Adamson, Head of Marketing & Communications, SVP , Integra Connect

Stream 2 - MarTech Budget
14:40 - 15:15

Where Should I Spend My MarTech Budget?

  • The MarTech dilemma for Chief Marketing Officer’s
  • Reasons MarTech gets a bad reputation
  • Planning MarTech for your organization

Otto Angulo, Senior Director Digital Marketing, Mount Sinai Health System

15:15 - 15:25

Coffee break & networking

15:25 - 15:50

Workshop 4

Reckitt’s Loyalty Odyssey: Charting the Course to Omnichannel Succes

Kalina Deng, VP, Office of the CEO, Snipp
Liyo Hsieh, Head of CRM & Loyalty, US Vitamins & Mineral Supplements, Reckitt

 

15:50 - 16:15
Networking
16:15 - 16:40

Open Forum Think Tank

Maximise Exposure & Strengthen Your Marketing Campaigns with the Right Digital Content 

Aron Kressner, Executive Director, Marketing, CVS Health

16:40 - 17:05
Networking

15:25 – 17:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Digital Experience Management
17:05 - 17:55

Panel: Inclusive Marketing—A Need to Do!

  • The importance of using inclusive language & images in marketing content to achieve long term success
  • Authentically engaging with your diverse customer base to gain their loyalty
  • Breaking down international & cultural barriers through language, communication & technology

Emily Riley, Chief Marketing & Communications Officer, Radian (Moderator)
Adriana Cardenas, Global Marketing Director Respiratory, Reckitt
Doug Zarkin, CMO, Pearle Vision, EssilorLuxottica
Jenny Long Fahlbush, VP of Marketing, Communications & Corporate Affairs, Keolis North America Inc.
Shri Nandan, VP, Head of Digital, Momentum Financial Services

19:00
Networking dinner & drinks reception
Thursday 14th September 2023
08:30 - 09:00

Morning registration & breakfast

09:00 - 10:10

Roundtable discussions

Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.

Roundtable 1: Utilizing Social Media

Karen Schmidt, CMO,  Schmidt Brothers Cutlery

Roundtable 4: Overcoming MarTech Complexity

Katherine Ruppert, Director, Marketing & Customer Analytics, Hanna Andersson

Roundtable 2: Rebranding an Organization

Emily Riley, Chief Marketing & Communications Officer, Radian

Roundtable 5: Improving Digital Brand Awareness

Aron Kressner, Executive Director, Marketing, CVS Health

Roundtable 3: Effective Data Storytelling

Olga Chaplygina, Regional CMO/ VP of Marketing Strategy, Caesars Entertainment Corporation

Roundtable 6: Driving Brand Consistency

Laura Morris, Director of Marketing, Kayco

10:10 - 10:50

Roundtable wrap-up

Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.

10:50 - 11:00

Coffee break & networking

11:00 - 11:25

Open Forum Think Tank

Driving Innovation in Marketing

Michelle Woodyear, Director of Digital Marketing, Covington

11:25 - 11:50
Networking
11:50 - 12:15

Open Forum Think Tank

Scaling Up Marketing Operations

Bernie Erickson, CMO, Facility Solutions Group

12:15 - 12:40
Networking
12:40 - 13:05

Open Forum Think Tank

Incorporating New Technology to Improve Efficiencies of Marketing Processes

Kusal Senanayake, Senior Director, Global Marketing, West Pharmaceutical Services

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Digital Experience Management
13:05 - 14:00

Networking lunch

Stream 1 - Brand Communication
14:00 - 14:35

The Strategic & Tactical Use of Language in Brand Communication

  • Why choosing the right language to express your brand in the marketplace has never been more important
  • How to use language to build brand awareness & meaningfully connect with consumers
  • Differentiating your brand & creating a brand language

Dawn Lerman, Executive Director, Center for Positive Marketing & Professor at Fordham University

Stream 2 - Marketing & Digital Innovation
14:00 - 14:35

Keeping Up with Digital Innovation in the World of Marketing

  • Incorporating new technology to improve the efficiency of marketing processes
  • Utilizing & embracing social media & the ‘customer decision journey’
  • Using technology’s influence to put marketing at the forefront of innovation

Syed Zulfiqar Abbas Zaidi, VP Marketing, US Medication Management

14:40 - 15:15

Escaping ‘The Cycle of More’ in a Time of Increasing Talent Shortage & Addressing Company Culture

  • Creating high performing teams & understanding where to do less to allow for better results
  • How do leaders create environments that are conducive to change & innovation while managing stagnant budgets & growing demands
  • How to foster an engaging & positive work environment amidst workforce challenges

Robin Wyatt, CMO, AtlantiCare

15:15 - 16:00

Panel: The Impact of Sustainability on Consumer Demand

  • Understanding the link between consumer demand & sustainability & it’s effect on brand loyalty
  • The increasing demand to align brands & retailers with consumers values & causes
  • Expressing the value of sustainability to gain buy-in from the Board & make an impact
  • Incorporating sustainability requirements into procurement processes to reduce the environmental impact of supply chains

Ariella Gastel, Senior Director Marketing & Business Development, Americas, TerraCycle (Moderator)
Shri Nandan, VP, Head of Digital, Momentum Financial Services
Adriana Cardenas, Global Marketing Director Respiratory, Reckitt
Laura Morris, Director of Marketing, Kayco

16:00 - 16:05
Closing remarks from the Chairperson

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Newark, USA
25 - 26 September 2024

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