Arrival, Registration & Breakfast Networking
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximizing networking opportunities. The software designs a personalized agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson
Dawn Lerman, Executive Director, Center for Positive Marketing & Professor, Fordham University
Brand Building vs Demand Generation: A Strategic Balance for B2B Brands
- Understanding the ever-evolving impact of brand activity
- How to drive efficiency in a global team whilst still ensuring marketing activity maintains local relevance
- What are attention metrics?
Brett Hannath, CMO, Intel
The Reality of AI: How you Can Best Leverage the Benefits of AI Whilst Avoiding the Pitfalls!
- Adopting a posture and mindset of agility and innovation with AI
- How you can empower your teams to work in tandem with AI, harnessing the power of its efficiency
- How to do more with less, navigate budget cuts, and maximize the impact of AI
- Reassuring staff that their job is not at risk – Steps on how best to do this
David Zucker, CMO, Perdue
Closing the Gap between Sales and Marketing: Leveraging Best Practices
- Identifying why some MQLs don’t become SQLs
- Improving messaging for different buyer personas
- Finding a cross-functional approach enhances collaboration, improves quality, and boosts conversion rates
Justin Barnhill, Managing Director Sales & Marketing, Amentum
Coffee break & networking
Workshop 1
Delivering Greater ROI & Growth Across the Business
Workshop 2
The Power of Fully Integrated Customer Experiences
Workshop 3
The Best Ways to Create, Edit & Publish Content
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Networking Lunch
Brand Strategy is a Marathon not a Sprint: Building an Effective Brand Strategy
- How do we develop a cohesive strategy?
- What is the ‘Why’ or the brand purpose?
- What are the functional & emotional benefits that help differentiate your brands from other players? Should it be worth doing a segmentation?
Maria Carrasquillo, VP of Marketing & E-commerce, Costa
Developing Your Marketing Team to its Fullest Potential
- Defining key components of marketing capability and discussing how to develop and measure these competencies
- Defining the role of leadership in creating a culture of innovation and continuous improvement
Dorit Bax, CMO, Connect America
Worth Knowing – How to Become ‘it’ as a CMO
- How are we nurturing our careers and building our brand to share our value and expertise, elevate our company’s profile, and position ourselves for job continuity?
- Examples of those who’ve built personal brands well
- The power of increasing your brand for your company, future, and opportunities
Bonnie Habyan, CMO, X-Caliber Capital
Evolution of B2B Marketing from the Perfective of a Healthcare Manufacturer
- Challenges faced in reaching and engaging a target audience
- Impact of traditional B2B Marketing in healthcare
- Shift towards data-driven marketing strategies
Kusal Senanayake, Senior Director, Global Marketing, West Pharmaceutical Services
Coffee break & networking
Workshop 4
Optimize the Digital Customer Journey & Experience
Workshop 5
Maximize Exposure & Strengthen Your Marketing Campaigns with the Right Digital Content
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Panel: Brand Building vs Demand Generation
- How can the CMO find the right balance between brand building & demand generation?
- Short-term growth or long-term resilience?
- How can CMOs ensure they foster long-term brand loyalty while driving immediate business results?
Perri Richman, CMO, Albireo
Brett Hannath, CMO, Intel
Brian Deffaa, CMO, LifeBridge Health
Jeff Biesman, CMO, National Debt Relief, LLC
Morning registration & breakfast
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.
Gordon Bell, AVP, Global Marketing Data, Chubb
Sergio Botero, CMO External Commercial Innovation, Pfizer
Roundtable wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
Coffee break & networking
Workshop 6
Incorporating New Technology to Improve Efficiencies of Marketing Processe
Workshop 7
Driving Innovation in Marketing
Workshop 8
Scaling Up Marketing Operation
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Networking lunch
Data Governance: Who owns Data Governance
- Data rationalization and standardization
- Success factors for Data Governance
- Adhering to legal regulations like GDPR and CCPA to protect customer data
Otto Angulo, Senior Director Digital Consumer Experience, AtlantiCare Health System
Technology & Innovation as a Growth Driver for the Business
- How technology can give businesses a competitive advantage by facilitating faster and more accurate data
gathering and analysis - How this advantage can lead to better decision-making, increased efficiency and unlock innovation opportunities
- How to drive substantial business growth through breakthrough innovations
Transformation of a Global Marketing Organization: Building Out from Predominantly B2B to Individual Stakeholder Engagement
- Assessing current marketing capabilities
- Building a future state vision & digital marketing capabilities
How are Businesses Enhancing Customer Experience Capabilities & Evaluating Their Customers’ Journey?
- How to isolate & moderate your clients’ expectations in the modern B2B environment
- Your expansion in personalization capabilities & customer insights
- Regulatory & ethical responsibilities in how you use data
Panel: Embedding the Latest Technology into your Marketing Processes
- What has 2024 offered so far and what does the future have in store?
- Comparing the different types of tools and technologies currently available
- Best practices on how you can integrate multiple technologies
- Understanding that not all new and shiny ‘toys’ that enter the marketplace are worthy of the hype and
therefore too much board-level focus
Beth Murphy, Global Head of Growth Marketing, Amazon Music
Adriana Cardenas, Global Marketing Director Respiratory, Reckitt
Luis Fallo, VP, China Telecom Americas