8:30 - 9:20
Arrival, registration & breakfast networking
9:20 - 9:30
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
Klaus Werner, SVP & CMO, Systemax
Bruce Ditman, CMO, Marcum
9:30 - 10:00
Doing different: Reinventing your brand for the modern era – a new approach for a new world
- Case study on reimaging your brand to reap the rewards of globalized opportunities
- What does the B2B customer look for in the reputation of their business partners? What has changed & what will change?
- Creative & original methods to gain visibility & build engagement in your target markets
- How has the pandemic changed the way you do business & engage with your customers?
10:00 - 10:50
The next stop on the CXpress: How are businesses enhancing customer experience capabilities & evaluating their customers’ journey?
- How to isolate & moderate your clients’ expectations in the modern B2B environment
- How, where & when to invest into CX technology, & in which channels
- Just because you can, does it mean you should? Your expansion in personalisation capabilities & customer insights: Regulatory & ethical responsibilities in how you use data, & the effects on the customer journey
- Next evolution: How will the marketing function cover customer experience planning, development & execution in 5 – 10 years’ time?
Sheri Gilchrist, SVP & CMO, Mission Square
Lynn Teo, VP, CMO, Head, Global Marketing & Customer Experience, Wolters Kluwer
Fal Dieso, VP, Marketing, North America, SKF Group
Angela Stelle, CMO & Head, Client Experience, Sterling
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
Machine learning, AI & the customer experience
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Cookieless personalization & the innovations of a reawakening economy
Amber Armstrong, CMO, LivePerson
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Content customization for digital channels
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & big data
- Marketing automation
- Brand engagement
- Customer Experience Management (CX)
- Digital marketing
- Digital Asset Management (DAM)
- Branding, design & creative
- Mobile, SEO & social media management
- Account Based Marketing (ABM)
- Omni-channel management
- Content creation
- Customer Relationship Management (CRM)
- Software & technology solutions
- Sales enablement
- Content usage
13:05 - 14:00
Networking lunch
Stream 1 - Targeting
14:00 - 14:35
How well do you know all of your potential customers? Best practice in customer identification, segmentation & customisation
- How to quantify & qualify new potential business
- How to get in front of the right people, in the right way?
- How to create agile strategies for your social & digital channels to engage in differing customer segments
- How to utilise existing clients to make new business
Gregory Fleischman, Global Director, Business Development & Marketing, Sidley Austin
Stream 2 - Team building
14:00 - 14:35
Maintaining & developing a collaborative team culture across hybrid, WFH & in-person environments
- What will the future work environment look like & what does this mean for employee engagement & interaction
- The balance of skillsets required for a modern marketing team, which will be equally effective in 10 years’ time
- How to increase engagement & enthusiasm internally, & foster & an experimental culture
Stream 1 - Targeting
14:40 - 15:15
How can you make private businesses engage emotionally with your products?
- Getting the balance right in communications, between the corporation you target & your individual decision-maker
- Best practice in personalization & value-driven marketing
- How to use purpose-led marketing campaigns for your products & services
Monique Elliott, SVP, Global Marketing, Industrial Automation, Schneider Electric
Stream 2 - Team building
14:40 - 15:15
Generating new opportunities in D&I: Technology & strategy – how to use diversity & inclusivity to magnify your results
- How to strategize for a diversity of thought
- How to breakdown cultural boundaries & normalize differences
- Can the D&I technology revolution assist your business in developing a creative, productive & robust team? What’s available today, & what’s available for tomorrow?
Katharine Mobley, Head, Global Marketing, First Advantage
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
Customer loyalty & retention
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Sales enablement & revenue acceleration
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & big data
- Marketing automation
- Brand engagement
- Customer Experience Management (CX)
- Digital marketing
- Digital Asset Management (DAM)
- Branding, design & creative
- Mobile, SEO & social media management
- Account Based Marketing (ABM)
- Omni-channel management
- Content creation
- Customer Relationship Management (CRM)
- Software & technology solutions
- Sales enablement
- Content usage
17:10 - 17:55
Panel Discussion: Capitalizing on global markets in the post-pandemic world
- Breaking down international barriers through language, communication & technology to access hard-to-reach markets
- How to enable a global marketing workforce to access market opportunities in a time & cost effective manner
- How has the pandemic opened-up commercial opportunity through the digital world, & how will these new opportunities develop?
Sapana Nanuwa, CMO, Galway Holdings
Tracy Tannenbaum, CMO, Meritage Homes
19:00
Networking dinner & drinks reception featuring the after-dinner speaker
8:30 - 9:00
Morning registration & breakfast
9:00 - 10:15
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.
Roundtable 1: Media relations - How to gain an equal voice of Tier 1 Media
Monique Elliott, SVP, Global Marketing, Industrial Automation, Schneider Electric
Roundtable 4: Customer touchpoints: Reimagining through ecosystem thinking
Richard George, Head, Integrated Marketing, LSEG
Roundtable 2: Technology complexity - How can you optimize your MarTech stack?
Katharine Mobley, Head, Global Marketing, First Advantage
Roundtable 5: Digital engagement - Measurement, meaning & magnification
Roundtable 3: Culture & talent - Building a team of the future
Howard Kravitz, CMO, Winston & Strawn
Roundtable 6: Boosting brand - Building brand awareness & sentiment in the B2B space
Emily Riley, Chief Marketing & Communications Officer, Radian
10:15 - 10:50
Roundtable wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Brand building
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 7
Marketing, sales & CRM alignment
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 8
Social media management
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & big data
- Marketing automation
- Brand engagement
- Customer Experience Management (CX)
- Digital marketing
- Digital Asset Management (DAM)
- Branding, design & creative
- Mobile, SEO & social media management
- Account Based Marketing (ABM)
- Omni-channel management
- Content creation
- Customer Relationship Management (CRM)
- Software & technology solutions
- Sales enablement
- Content usage
13:05 - 14:00
Networking lunch
Stream 1 - Technology
14:00 - 14:35
How to overcome MarTech complexity & ensure your stack has the most relevant & cost-effective technology
- How to assess the technology you need & what you don’t?
- Which technologies can activate the full potential of your data?
- How to implement & integrate new technology, & avoid creating silos
Linda Novitt, Executive Director, B2B Marketing, Deluxe
Stream 2 - Commercial leadership
14:00 - 14:35
The modern CMO as a business leader: Optimizing wider-business collaboration through delivering commercial insights
- How to move from a strategic organization to a digital-first business
- How to best communicate & collaborate across senior leadership
- How to effectively deliver insights for company product & service development
Mariana Cogan, SVP, Marketing, PTC
Stream 1 - Technology
14:40 - 15:15
AI & automation spotlight: The future of a seamless & data-driven marketing department
- How quickly can AI & advanced technology become a valuable asset?
- How not to think about what to automate, but assess why to automate, & how to mitigate risks in roll-out
- Capabilities in predictive analytics: How to predict the unpredictable
Stream 2 - Commercial leadership
14:40 - 15:15
A technical approach for generating new business within marketing
- Effective methods in creating & measuring new business generated through marketing performance
- Technical tactics for isolating & connecting new clients
- How to translate the needs of clients when customers struggle to articulate, to deliver what’s needed
15:20 - 16:05
What went wrong? The trials & tribulations of the modern marketing leader
Your interactive discussion will witness 3 leaders of the United States’ marketing universe revealing a mistake of their pasts, including: What went wrong, what was the impact & the struggles faced when attempting to fix them. This is followed by an open discussion on how you can avoid the same mistakes, where you can pose your questions directly to the speakers. Learn from your fellow leaders, so you don’t learn the hard way.
Adam Bleibtreu, CMO, ASGN
Stephanie Georges, CMO, Mercury Systems
16:05 - 16:10
Closing remarks from the Chairperson