08:30 - 9:00
Arrival, Registration & Breakfast Networking
09:00 - 09:15
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
Karen Stanton, VP Global Marketing & Insights, International Flavors & Fragrances
09:15 - 09:45
Driving Growth in Today’s Volatile Environment: A Lesson in Emography
- The shifting landscape & how it has impacted consumers today
- Using a new behavioral science-backed discipline — ‘Emography’— to better understand the why behind consumer behavior
- Applying a more accurate understanding of consumers to inform strategy & drive overall business growth
Esther-Mireya Tejeda, Enterprise CMO, Anywhere Real Estate Inc.
09:45 - 10:15
Strategies to Improve Digital Brand Awareness
- How to effectively build a digital engagement strategy to improve customer satisfaction in an agile way
- Using social media tools to meet modern expectations & customers needs efficiently
- Taking advantage of new digital ecosystems & innovating the business model to drive major strategic change
Josef Hapli, Senior Director, Digital Engagement, National Geographic Society
10:15 - 10:45
How AI is Transforming Marketing
- The increase of AI tools & how they are enabling marketers to streamline & make better data-driven decisions
- What potential does AI have & how is it likely to transform the way businesses approach marketing?
- Aligning AI with the business & the challenges faced
Steven Matt, Global VP Marketing Operations, MetLife
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Open Forum Think Tank
Delivering Greater ROI & Growth Across the Business
Eitan Rosenberg, VP Performance Marketing, Sinclair Broadcast Group
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Your checklist for ABM success: 7 steps to ABM heaven
Mary Mc Millan, Senior Director, Strategic Advisory, MarketOne
Catalina Dobre, VP, Digital Production & Client Services, MarketOne
Mara Torres, Director, Program Management Office, MarketOne
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
How to Drive Predictable Growth with Owned Brand Assets
Mike Tracy, Enterprise Partner, Terakeet
RJ Licata, Senior Director of Marketing, Terakeet
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
13:05 - 14:00
Networking Lunch
Stream 1 - Customer Experience
14:00 - 14:35
Can You Smell what I See? The Customer Experience of the Future
- Explore why we all remember our grandmother’s perfume (or apple pie) & how it can be leveraged to create greater consumer connections
- Driving customer experience throughout the organisation
- Leveraging innovation case studies from across the globe to create unique connection with your customers
Karen Stanton, VP Global Marketing & Insights, International Flavors & Fragrances
Stream 2 - Marketing & Data
14:00 - 14:35
Translating Data into Actionable Insights: 7 Ways to See Your Marketplace More Clearly
- Simple changes in the collection, presentation, interpretation, & use of data that can impact your bottom line
- Discover ways to be more strategic in testing to accelerate learning & increase ROI
- New ways to accomplish more with the same resources
Gordon Bell, AVP, Global Marketing Data, Chubb
Stream 1 - Brand Loyalty
14:40 - 15:15
Maintaining Brand Preference & Loyalty in a Time of Fluctuating Customer Spending
- How to demonstrate & define the value of brand investments
- Using brand strategies to create market differentiation & competitive advantages
- Putting your brand values into action to propel business growth & ROI
Heather Adamson, Head of Marketing & Communications, SVP , Integra Connect
Stream 2 - MarTech Budget
14:40 - 15:15
Where Should I Spend My MarTech Budget?
- The MarTech dilemma for Chief Marketing Officer’s
- Reasons MarTech gets a bad reputation
- Planning MarTech for your organization
Otto Angulo, Senior Director Digital Marketing, Mount Sinai Health System
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
Reckitt’s Loyalty Odyssey: Charting the Course to Omnichannel Succes
Kalina Deng, VP, Office of the CEO, Snipp
Liyo Hsieh, Head of CRM & Loyalty, US Vitamins & Mineral Supplements, Reckitt
15:50 - 16:15
Networking
16:15 - 16:40
Open Forum Think Tank
Maximise Exposure & Strengthen Your Marketing Campaigns with the Right Digital Content
Aron Kressner, Executive Director, Marketing, CVS Health
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
17:05 - 17:55
Panel: Inclusive Marketing—A Need to Do!
- The importance of using inclusive language & images in marketing content to achieve long term success
- Authentically engaging with your diverse customer base to gain their loyalty
- Breaking down international & cultural barriers through language, communication & technology
Emily Riley, Chief Marketing & Communications Officer, Radian (Moderator)
Adriana Cardenas, Global Marketing Director Respiratory, Reckitt
Doug Zarkin, CMO, Pearle Vision, EssilorLuxottica
Jenny Long Fahlbush, VP of Marketing, Communications & Corporate Affairs, Keolis North America Inc.
Shri Nandan, VP, Head of Digital, Momentum Financial Services
19:00
Networking dinner & drinks reception
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.
Roundtable 1: Utilizing Social Media
Karen Schmidt, CMO, Schmidt Brothers Cutlery
Roundtable 4: Overcoming MarTech Complexity
Katherine Ruppert, Director, Marketing & Customer Analytics, Hanna Andersson
Roundtable 2: Rebranding an Organization
Emily Riley, Chief Marketing & Communications Officer, Radian
Roundtable 5: Improving Digital Brand Awareness
Aron Kressner, Executive Director, Marketing, CVS Health
Roundtable 3: Effective Data Storytelling
Olga Chaplygina, Regional CMO/ VP of Marketing Strategy, Caesars Entertainment Corporation
Roundtable 6: Driving Brand Consistency
Laura Morris, Director of Marketing, Kayco
10:10 - 10:50
Roundtable wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Open Forum Think Tank
Driving Innovation in Marketing
Michelle Woodyear, Director of Digital Marketing, Covington
11:25 - 11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Scaling Up Marketing Operations
Bernie Erickson, CMO, Facility Solutions Group
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Incorporating New Technology to Improve Efficiencies of Marketing Processes
Kusal Senanayake, Senior Director, Global Marketing, West Pharmaceutical Services
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
13:05 - 14:00
Networking lunch
Stream 1 - Brand Communication
14:00 - 14:35
The Strategic & Tactical Use of Language in Brand Communication
- Why choosing the right language to express your brand in the marketplace has never been more important
- How to use language to build brand awareness & meaningfully connect with consumers
- Differentiating your brand & creating a brand language
Dawn Lerman, Executive Director, Center for Positive Marketing & Professor at Fordham University
Stream 2 - Marketing & Digital Innovation
14:00 - 14:35
Keeping Up with Digital Innovation in the World of Marketing
- Incorporating new technology to improve the efficiency of marketing processes
- Utilizing & embracing social media & the ‘customer decision journey’
- Using technology’s influence to put marketing at the forefront of innovation
Syed Zulfiqar Abbas Zaidi, VP Marketing, US Medication Management
14:40 - 15:15
Escaping ‘The Cycle of More’ in a Time of Increasing Talent Shortage & Addressing Company Culture
- Creating high performing teams & understanding where to do less to allow for better results
- How do leaders create environments that are conducive to change & innovation while managing stagnant budgets & growing demands
- How to foster an engaging & positive work environment amidst workforce challenges
Robin Wyatt, CMO, AtlantiCare
15:15 - 16:00
Panel: The Impact of Sustainability on Consumer Demand
- Understanding the link between consumer demand & sustainability & it’s effect on brand loyalty
- The increasing demand to align brands & retailers with consumers values & causes
- Expressing the value of sustainability to gain buy-in from the Board & make an impact
- Incorporating sustainability requirements into procurement processes to reduce the environmental impact of supply chains
Ariella Gastel, Senior Director Marketing & Business Development, Americas, TerraCycle (Moderator)
Shri Nandan, VP, Head of Digital, Momentum Financial Services
Adriana Cardenas, Global Marketing Director Respiratory, Reckitt
Laura Morris, Director of Marketing, Kayco
16:00 - 16:05
Closing remarks from the Chairperson