08:15 - 09:00
Arrival, Registration & Breakfast Networking
09:00 - 09:15
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximizing networking opportunities. The software designs a personalized agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
Dawn Lerman, Executive Director, Center for Positive Marketing & Professor, Fordham University
09:30 - 10:00
Brand Strategy is a Marathon not a Sprint: Building an Effective Brand Strategy
- How do we develop a cohesive strategy?
- What is the ‘Why’ or Brand purpose?
- What are the functional & emotional benefits to help differentiate your brands from other players? Should it be worth doing a segmentation?
Maria Carrasquillo, VP of Marketing & E-commerce, Costa
10:00 - 10:45
Panel Discussion: Brand Building vs Demand Generation
- How CMOs find the right balance between brand building & demand generation
- Short-term growth or long-term resilience?
- How can CMOs ensure they foster long-term brand loyalty while driving immediate business results?
Perri Richman,CMO, Albireo Energy
Satvinder Kaur, Senior VP Communications & Marketing, Acrisure
Jeff Biesman, CMO, National Debt Relief
Dawn Lerman, Executive Director, Center for Positive Marketing & Professor, Fordham University
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
AI: Your Marketing Teams New MVP
Roman Gun, VP Product, Zeta Global
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
How CMOs Use DAM to Deliver Content at Scale
Caroline Summers, Senior Strategic Account Manager, PhotoShelter
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Rebranding an Organization
Satvinder Kaur, Senior VP Communications & Marketing, Acrisure
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
13:05 - 14:00
Networking Lunch
14:00 - 14:35
Developing Your Marketing Team to its Fullest Potential
- Defining key components of marketing capability and discussing how to develop and measure these competencies
- Defining the role of leadership in creating a culture of innovation and continuous improvement
Dorit Bax, CMO, Connect America
14:35 - 15:10
CMOs Are Worth Knowing
- How are we nurturing our careers and building our own brand to share our value, our expertise, elevate our company’s profile, and position ourselves for job continuity?
- Highlights three core considerations and five actionable steps to help marketing executives get started today on building a strong personal brand
Bonnie Habyan, CMO, X-Caliber Capital
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Presentation
Data Governance: Who Owns Data Governance?
Otto Angulo, Senior Director Digital Consumer Experience, AtlantiCare Health System
15:50 - 16:15
Networking
16:15 - 16:40
Open Forum Think Tank
Innovation in Marketing
Falguni Sen, Director, Global Healthcare Innovation Management Center and Professor of Strategy, Fordham University
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
17:05 - 17:55
Panel Discussion: Embedding the Latest Technology into your Marketing Processes
- What has 2024 Offered so Far and What does the Future have in Store?
- Comparing the different types of tools and technologies currently available
- Best practices on how you can integrate multiple technologies
- Understanding that not all new and shiny ‘toys’ that enter the marketplace are worthy of the hype and therefore too much board level focus
Beth Murphy, Global Head of Growth Marketing, Amazon Music
Dawn Lerman, Executive Director, Center for Positive Marketing & Professor, Fordham University
17:55
Drinks Reception & Buffet