Arrival, registration & breakfast networking
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Warren Fiveash, Head of Marketing, Teenage Cancer Trust
Establishing Marketing Priorities to Position a Global Brand
- Constructing a tailored brand strategy with clearly defined intentions
- Communicating effectively to ensure that the strategy is embedded company-wide
- Evaluating efficiency & adjusting strategy to accommodate a fast-changing market
Michael Lloyd, Global Brand Director, Quintessential Brands
Orchestrating Successful Omnichannel Campaigns to Gain a Competitive Advantage
- Developing innovative campaigns that tell a story
- Maximising insights & competitive advantage to identify new opportunities
- Co-ordinating omnichannel campaigns that resonate with international audiences
Donata Peksa, Head of Brand Experience, HSBC
Enabling Transformation: Crafting a Future Forward Brand Strategy
- Retaining brand history whilst embracing opportunities for growth & diversification
- Constructing frameworks to embed sustainability in all new ventures
- Methods to monitor & revise brand strategy as the market changes
Caroline Webb, CMO, The Royal Mint
Coffee break & networking
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Networking lunch hosted by Optimizely
Prioritising Brand Credibility to Retain Customer Loyalty
- Gathering insights on brand perception & reputation
- Curating an honest offline & online presence to build trust
- Embedding & abiding by company values to cultivate reputation for reliability
Chris Doe, Marketing & Innovation Director, Pilgrim’s
Demystifying Generative AI: Making AI Work for You
- Navigating a saturated market to find the best software for your business needs
- Creating clear separation between AI automation & creative work
- Adopting AI safely & effectively to support your workload
Prashant Jain, Head of Marketing NWE, HP
Going Beyond a Target Audience & Target Market to Unlock Growth Opportunities
- Recognising outdated ideas on target audience
- Designing inclusive marketing content with broad appeal
- Gathering diverse customer insights to inform campaigns in new markets
Alexander Toft, General Manager, Moonpig
Unmistakably Us – When Two Brewers Share a Name
- A breakdown of Budweiser Budvar’s latest campaign, designed to differentiate them from a certain US giant
- Considering the pros & cons of comparative advertising
- Key advice on how not to let legal sign-off kill your mojo
Claire Sharpe, Head of Marketing, Budweiser Budvar
Coffee break & networking
Open Forum Think Tank
The Role of Influencer Marketing in the Wider Marketing Landscape
Karen NG Tattersall, Global Head of Brand & Innovation, No7 Beauty Company
Workshop 5
Make your Marketing Data work for you
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Panel Discussion: Growth Marketing & User Engagement: The Keys to B2C Success
- Identifying the benefits & potential pitfalls of a data-driven approach to marketing
- Methods of measuring & monitoring user engagement to accurately evaluate campaign success
- Beyond date: considering alternative approaches to marketing strategies
Alessandra Antonelli, Head of Marketing, Addison Lee
Graham MacFadyen, Consumer Marketing Director, Financial Times
Laricea Roman-Halliday, Head of Marketing, Boohoo
Simon Gaske, CCO, ETM Group
Natasha Stanton, Head of Marketing, Virgin Red
Morning registration & breakfast
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Julie Dixon, Head of Information & Partnerships, Transport for London
Alexis Jourrou, Global Director, Performance Media Strategy, Condé Nast
Virginia Pretini, Head of Digital Business Development, Yoox Net-a-Porter
Andrea Thompson, Brand Director, Mars
Roundtable Wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
Coffee break & networking
Workshop 6
Video Marketing – Content to Drive Engagement
Workshop 7
Marketing Personalisation in a Customer’s Lifecycle
Workshop 8
Programmatic Marketing Success Metrics
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Networking lunch
Embracing Localization to Boost Brand Awareness in New Territories
- Tailoring & refining marketing strategies to suit a new territory
- Prioritising brand awareness as a tool for expansion
- Monitoring campaign reception & adapting strategy accordingly
Josephine Soei, Head of Marketing & Communications, Deichmann
Navigating & Negotiating Marketing Budgets
- Devising realistic marketing budgets to enable departmental growth & innovation
- Communicating with key stakeholders & boards to advocate for budgetary changes
- How this varies by sector
- Maximising marketing budgets & scheduling regular budgetary reviews
Estelle Crouigneau, Marketing Manager, Cathay Pacific
Unpacking the Path to Accelerated Growth
- Why you should be focusing on capturing app users to accelerate growth
- Navigating influencer marketing to drive app traffic
- Integrating social, web, app & email marketing to provide a seamless user experience
Laricea Roman-Halliday, Head of Marketing, Boohoo
Cultivating a Stand-Out Social Media Presence
- Identifying key difference between social media platforms & curating a tailored strategy for each
- Aligning brand tone & identity across all output to strengthen online presence
- Collating & utilising engagement data to inform posts across all channels
Pascale Montaner, Global VP Marketing, Kurt Geiger
Panel Discussion: The Best Strategies to Get to Know Your Audience on a Deeper Level
- Is it still possible to accurately plot a customer experience journey & what are the benefits?
- Evaluating the role of surveys in the modern marketing landscape – worth the investment or a nuisance to your consumers?
- Building strong channels of communication between marketing & customer service to share insights & inform strategy
Susan Hewlett, Brand & Marketing Director, St. James Quarter
Deven Vyas, Client Development Director, Reed Smith