Arrival, registration & breakfast networking

Introduction from The Network Group & Chairperson

A brief introduction to the event software, SNS - this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.

Katie Macpherson, Head of Marketing, Milk and More 

AI Disasters, Bionic Teams, and Synthetic Users: What Really Works in Marketing AI

• Separating real game changers from gimmicks, with lessons from real world AI mishaps
• AI's real ROI: elevating human strategy, speed, and empathy. How to lead that culture shift
• Custom AI agents in action, from synthetic user testing to anomaly detection, cutting friction today

Marcello Pasqualucci, Head of Web & GEO, Travelopia

Roundtable discussions & Wrap-Up

Join group discussions with your peers on some of the most challenging & significant topics. Each host will facilitate the discussion & give a short summary of key findings in the wrap-up session. 

The Next Growth Frontier: Where Brands Should Invest in 2027

• Evaluating high-potential growth areas (retail media, social commerce, AI-powered experiences) for new opportunities
• Aligning marketing investment with changing consumer journeys for improved conversion
• Building agile testing frameworks to scale winning initiatives faster for sustainable growth

Catarina Martins, Global Channel Marketing Director, Schneider Electric

Marketing Delivery Now & Managing Change for the Future

• Marketing teams are flat out busy delivering for today
• C-suites are asking where we'll be with AI in 3 years
• How do marketing teams bridge that gap?

Ross Edwards, VP Marketing, Digital Strategy, Taylor & Francis Group

Panel Discussion: The Future of Creativity & Brand Building

• Leveraging AI to enhance creative workflows for more effective campaigns and faster time to market
• Building authentic connections through community, culture, and shared values to stand out in a world of AI and achieve deeper customer engagement and AI visibility
• What does it mean to build a brand in a future where AI agents can make purchasing decisions on behalf of customers?

Katie Macpherson, Head of Marketing, Milk and More (Moderator)

Alex Rebdi, Marketing Director, Smeg

Danielle Bennett, Head of Brand Marketing & Communications, Orlebar Brown

Jodi Zucker, Partner, Head of UK Sales & Lettings Marketing, Knight Frank

Ian Macfarlane, Head of SEO & GEO, H&M

Closing  Remarks From Chairperson & The Network Group