Arrival, registration & breakfast networking
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Establishing Marketing Priorities to Position a Global Brand
- Constructing a tailored brand strategy with clearly defined intentions
- Communicating effectively to ensure that the strategy is embedded company-wide
- Evaluating efficiency & adjusting strategy to accommodate a fast-changing market
Michael Lloyd, Global Brand Director, Quintessential Brands
Securing Strategic Advertising & Media Placement to Achieve Business Growth
- Identifying suitable advertising & media placement opportunities
- A guide to non-traditional media placement & cutting through the noise
- Investing in influencer & micro-influencer strategies to reach new audiences
Amy Clayden, Head of Marketing & PR, Wren Kitchens
Enabling Transformation: Crafting a Future Forward Brand Strategy
- Retaining brand history whilst embracing opportunities for growth & diversification
- Constructing frameworks to embed sustainability in all new ventures
- Methods to monitor & revise brand strategy as the market changes
Caroline Webb, CMO, The Royal Mint
Coffee break & networking
Workshop 2
Navigating the Powers of AI/ML in a Modern World
Workshop 3
Growth Marketing & User Engagement
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Networking lunch
The Spam Issue: Is Email Marketing Right for You?
- Understanding the power of a permission-based audience with the ability to opt-out
- Tools to ensure that email marketing campaigns do not become irritating to customers
- Embedding company values & personality into emails to improve click-rate
Demystifying Generative AI: Making AI Work for You
- Navigating a saturated market to find the best software for your business needs
- Creating clear separation between AI automation & creative work
- Adopting AI safely & effectively to support your workload
Prashant Jain, Head of Marketing, HP
Going Beyond a Target Audience to Unlock Growth Opportunities
- Recognising outdated ideas on target audience
- Designing inclusive marketing content with broad appeal
- Gathering diverse customer insights to inform campaigns
Embedding Innovative Technology to Increase Operational Efficiency
- Auditing existing software to identify areas for improvement
- Communicating the value of new technology to key stakeholders to secure budget & buy-in
- Curating implementation schemes & training to ensure new technology is adopted seamlessly
Coffee break & networking
Workshop 4
Building Individualised & Dynamic Campaigns
Workshop 5
Make your Marketing Data work for you
15:25 – 16:40
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Panel Discussion: Growth Marketing & User Engagement: The Keys to B2C Success
- Identifying the benefits & potential pitfalls of a data-driven approach to marketing
- Methods of measuring & monitoring user engagement to accurately evaluate campaign success
- Beyond date: considering alternative approaches to marketing strategies
Alessandra Antonelli, Head of Marketing, Addison Lee
Patrick Williamson, VP Performance Marketing, MPB
Morning registration & breakfast
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Sian Trew, Director of Marketing & Communications, Crown Commercial Service
Alexis Jourrou, Global Director, Performance Media Strategy, Condé Nast
Roundtable Wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
Coffee break & networking
Workshop 6
Video Marketing – Content to Drive Engagement
Workshop 7
Marketing Personalisation in a Customer’s Lifecycle
Workshop 8
Programmatic Marketing Success Metrics
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
Networking lunch
Prioritising Brand Credibility to Retain Customer Loyalty
- Gathering insights on brand perception & reputation
- Curating an honest offline & online presence to build trust
- Embedding & abiding by company values to cultivate reputation for reliability
Navigating & Negotiating Marketing Budgets
- Devising realistic marketing budgets to enable departmental growth & innovation
- Communicating with key stakeholders & boards to advocate for budgetary changes
- How this varies by sector
- Maximising marketing budgets & scheduling regular budgetary reviews
Cultivating a Stand-Out Social Media Presence
- Identifying key difference between social media platforms & curating a tailored strategy for each
- Aligning brand tone & identity across all output to strengthen online presence
- Collating & utilising engagement data to inform posts across all channels
Lessons in Leadership: Nurturing Teams to Drive Innovation
- Listening to & acting on team feedback to effect lasting cultural improvements
- Prioritising & encouraging staff training both internally & externally to increase employee retention
- Influencing board & stakeholder decision-making through clear & persuasive communication
Panel Discussion: The Best Strategies to Get to Know Your Audience on a Deeper Level
- Is it still possible to accurately plot a customer experience journey & what are the benefits?
- Evaluating the role of surveys in the modern marketing landscape – worth the investment or a nuisance to your consumers?
- Building strong channels of communication between marketing & customer service to share insights & inform strategy
Guljeet Samra, Chief Commercial Officer, Percival Clothing