08:30 - 09:00
Arrival, registration & breakfast networking
09:00 - 09:10
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Hannah Hamilton, Director of Marketing, United Learning
09:10 - 09:40
Adapting Marketing Strategies to Add Value to Company Brands
- Designing marketing campaigns to tackle misconceptions about company image
- Developing marketing strategies to strengthen product launches and increase revenue streams
- Tailoring marketing approaches to increase engagement with new audiences
Lisa Delaney, Head of Marketing & Lifestyle, Cathay Pacific
09:40 - 10:10
Implementing Automatic Workflows for Marketing Content Generation
- Embedding automatic workflows to inform and adapt marketing content
- Utilising AI tools to increase efficiency of automatic workflows
- Key advice for engaging with staff to incorporate automatic workflows into content generation processes
Prashant Jain, Head of Marketing, North West Europe, HP
10:10 - 10:50
Panel: Developing AI-Informed Approaches to Expanding Marketing Team Capabilities
- Evaluating marketing strategies to identify where AI can improve efficiency in working systems
- Guidance for training staff to integrate AI tools into current marketing processes
- Exploring the risks and ethics of using AI in marketing without damaging brand credibility
Hannah Hamilton, Director of Marketing, United Learning (moderator)
Sundeep Kamath, Head of Global Industry Innovation & Marketing, Shell
Rory Hatherell, Head of Performance & Partnerships, eToro
Helen Carter, Head of Channel Engagement, Barclays
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Open Forum Think Tank
AI-Informed Marketing Campaigns
Lisa Delaney, Head of Marketing & Lifestyle, Cathay Pacific
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
The Rise of Agentic CMS: How AI Agents Are Redefining Content Management
Farrukh Iftikhar, VP, Kontent.ai
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Implementing SEO Systems & Strategies
Adam Evans, Head of Digital Marketing, Domestic & General
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
- App Marketing
13:05 - 14:00
Networking Lunch
Stream 1 - Digital Marketing
14:00 - 14:35
From Tools to Trust: How CMOs Can Turn AI into a Brand Advantage
- Key tips on selecting automation tools that meet organisational marketing needs
- Resources to support staff use automation tools and free up capacity to nurture creativity in marketing processes
- Adjusting automated processes to support the scaling up of marketing campaigns
Patrick Williamson, VP Performance Marketing, MPB
Stream 2 - Brand Marketing
14:00 - 14:35
Measuring Business Success to Ensure Return on Investment for Marketing Budgets
- Selecting the best data to measure business growth and determine the success of marketing campaigns
- Utilising ROI findings to identify areas for improvement and inform future marketing strategies
- Evaluating business success data to demonstrate value for money to senior leaders and protect marketing resources
Hannah Hamilton, Director of Marketing, United Learning
Stream 1 - Digital Marketing
14:35 - 15:10
Utilising AI Tools to Strengthen Client Engagement Strategies & Secure New Business
- Guidance on using AI to conduct research on potential clients and strengthen engagement approaches
- Addressing misconceptions about the uses of AI to secure buy-in from senior leaders
- Engaging with staff to integrate AI into working processes
Deven Vyas, Client Development Director, Reed Smith
Stream 2 - Brand Marketing
14:35 - 15:10
Evolving Brand at Product Led Organisations
- How a strong brand can serve as an incredible asset, yet restrict flexibility during times of change
- Indicators that it’s time to consider a brand reinvention
- Affecting brand expression at the altitude of customer engagement
Mark Edwards, Global Head of Brand & Product Marketing, Redpin
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Open Forum Think Tank
The Challenge of Being a Big Brand in a Small Organisation
Stephen Court, CMO, LAMDA
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
App marketing as the strategic priority for 2026
Mick Rigby, CEO & Founder, Yodel Mobile
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
- App Marketing
17:05 - 18:20
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session. Refreshments will be served during the course of the roundtables.
Roundtable 1: Marketing Upskilling
Emma Walker, Head of Marketing Capability, Nestlé
Roundtable 2: Ethical Use of AI in Marketing
Ilonka Ligteringen, Head of Brand & Creative, Scope
Roundtable 3: Aligning Sales & Marketing
Sophie Trotman, Head of Brand, Marketing & Communications, Notting Hill Genesis
Roundtable 4: Brand Discovery & AI
Prashant Jain, Head of Marketing, North West Europe, HP
18:20
Roundtable Wrap-Up, Followed by Networking Drinks Reception & Canapes