08:30 - 09:00
Arrival, registration & breakfast networking
09:00 - 09:15
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS – this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Warren Fiveash, Head of Marketing, Teenage Cancer Trust
09:15 - 09:45
Establishing Marketing Priorities to Position a Global Brand
- Constructing a tailored brand strategy with clearly defined intentions
- Communicating effectively to ensure that the strategy is embedded company-wide
- Evaluating efficiency & adjusting strategy to accommodate a fast-changing market
Michael Lloyd, Global Brand Director, Quintessential Brands
09:45 - 10:15
Orchestrating Successful Omnichannel Campaigns to Gain a Competitive Advantage
- Developing innovative campaigns that tell a story
- Maximising insights & competitive advantage to identify new opportunities
- Co-ordinating omnichannel campaigns that resonate with international audiences
Donata Peksa, Head of Brand Experience, HSBC
10:15-10:45
Enabling Transformation: Crafting a Future Forward Brand Strategy
- Retaining brand history whilst embracing opportunities for growth & diversification
- Constructing frameworks to embed sustainability in all new ventures
- Methods to monitor & revise brand strategy as the market changes
Caroline Webb, CMO, The Royal Mint
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
AI, Identity & Performance Marketing: the 2024 CMO State of the Union
Cian Agnew, RVP Client Success International, Wunderkind
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
The Lean Multichannel Marketing Strategy: Empower Your Team to Do More With Less!
Debbie Tuček, VP of Product, Kentico
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Hosted by Optimizely
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
13:05 - 14:00
Networking lunch hosted by Optimizely
Stream 1—Growth Opportunities
14:00 - 14:35
Stretching Brand Equity into New Categories
- How diversification can help improve the fortunes of a heritage brand
- Evaluating category expansion opportunities & top tips for successful diversification
- Reviewing pitfalls to avoid & best practices for sustaining brand strength across diverse product lines
Chris Doe, Marketing & Innovation Director, Pilgrim’s
Stream 2—Brand Identity
14:00 - 14:35
Unmistakably Us – When Two Brewers Share a Name
- A breakdown of Budweiser Budvar’s latest campaign, designed to differentiate them from a certain US giant
- Considering the pros & cons of comparative advertising
- Key advice on how not to let legal sign-off kill your mojo
Claire Sharpe, Head of Marketing, Budweiser Budvar
Stream 1 - New Technologies
14:35 - 15:10
Demystifying Generative AI: Making AI Work for You
- Navigating a saturated market to find the best software for your business needs
- Creating clear separation between AI automation & creative work
- Adopting AI safely & effectively to support your workload
Prashant Jain, Head of Marketing NWE, HP
Stream 2 - Brand Identity
14:35 - 15:10
Embracing Localisation to Boost Brand Awareness in New Territories
- Tailoring & refining marketing strategies to suit a new territory
- Prioritising brand awareness as a tool for expansion
- Monitoring campaign reception & adapting strategy accordingly
Josephine Soei, Head of Marketing & Communications, Deichmann
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Open Forum Think Tank
The Role of Influencer Marketing in the Wider Marketing Landscape
Karen NG Tattersall, Global Head of Brand & Innovation, No7 Beauty Company
15:50 - 16:15
Networking
16:15 - 16:40
Open Forum Think Tank
Make your Marketing Data work for you
Jingying Liu, Head of Global Media, Reckitt
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
17:05 - 17:50
Panel Discussion: Growth Marketing & User Engagement: The Keys to B2C Success
- Identifying the benefits & potential pitfalls of a data-driven approach to marketing
- Methods of measuring & monitoring user engagement to accurately evaluate campaign success
- Beyond date: considering alternative approaches to marketing strategies
Alessandra Antonelli, Head of Marketing, Addison Lee
Graham MacFadyen, Consumer Marketing Director, Financial Times
Simon Gaske, CCO, ETM Group
Natasha Stanton, Head of Marketing, Virgin Red
Warren Fiveash, Head of Marketing, Teenage Cancer Trust
19:00
Networking dinner & drinks reception
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session.
Roundtable 1: Maximising Customer Data
Roundtable 2: Developing Communications Strategies
Hilary Philpott, Cluster Director of Marketing & Communications, COMO Hotels & Resorts
Roundtable 3: Cross-Channel Customer Engagement
Julie Dixon, Head of Information & Partnerships, Transport for London
Roundtable 4: Social Media & Video Marketing
Alexis Jourrou, Global Director, Performance Media Strategy, Condé Nast
Roundtable 5: Recommendation Systems
Virginia Pretini, Head of Digital Business Development, Yoox Net-a-Porter
Roundtable 6: Insight-Led Innovation
Andrea Thompson, Brand Director, Mars
Roundtable 7: Inspiring Creativity through Leadership
Susan Hewlett, Brand & Marketing Director, St. James Quarter
10:10 - 10:45
Roundtable Wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Open Forum Think Tank
Video Marketing – Content to Drive Engagement
Warren Fiveash, Head of Marketing, Teenage Cancer Trust
11:25 - 11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Marketing Personalisation in a Customer’s Lifecycle
Warren Fiveash, Head of Marketing, Teenage Cancer Trust
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Programmatic Marketing Success Metrics
Warren Fiveash, Head of Marketing, Teenage Cancer Trust
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Programmatic Marketing
- Influencer Marketing
- Customer Data Platforms
- Omni-channel Management
- Content Marketing
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Digital Experience Management
13:05 - 14:00
Networking lunch
Stream 1— Growth Opportunities
14:00 - 14:35
Unpacking the Path to Accelerated Growth
- Why you should be focusing on capturing app users to accelerate growth
- Navigating influencer marketing to drive app traffic
- Integrating social, web, app & email marketing to provide a seamless user experience
Laricea Roman-Halliday, Head of Marketing, Boohoo
Stream 2—The Role of the CMO in the Wider Business
14:00 - 14:35
Navigating & Negotiating Marketing Budgets
- Devising realistic marketing budgets to enable departmental growth & innovation
- Communicating with key stakeholders & boards to advocate for budgetary changes
- How this varies by sector
- Maximising marketing budgets & scheduling regular budgetary reviews
Estelle Crouigneau, Marketing Manager, Cathay Pacific
14:35 - 15:10
Going Beyond a Target Audience & Target Market to Unlock Growth Opportunities
- Recognising outdated ideas on target audience
- Designing inclusive marketing content with broad appeal
- Gathering diverse customer insights to inform campaigns in new markets
Alexander Toft, General Manager, Moonpig
15:10 - 15:55
Panel Discussion: The Best Strategies to Get to Know Your Audience on a Deeper Level
- Is it still possible to accurately plot a customer experience journey & what are the benefits?
- Evaluating the role of surveys in the modern marketing landscape – worth the investment or a nuisance to your consumers?
- Building strong channels of communication between marketing & customer service to share insights & inform strategy
Susan Hewlett, Brand & Marketing Director, St. James Quarter
Deven Vyas, Client Development Director, Reed Smith
Laricea Roman-Halliday, Head of Marketing, Boohoo
Warren Fiveash, Head of Marketing, Teenage Cancer Trust
15:55 - 16:00
Closing remarks from the Chairperson