8:30 - 9:30
Arrival, registration and breakfast networking
The event will begin with an informal networking session over a continental breakfast. This gives the attendees the opportunity to begin expanding their networks, break into small groups and begin to discuss their biggest challenges as well as to exchange ideas.
9:30 - 9:40
Introduction from the Chairperson
A brief introduction to the event software—this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda and enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
Sara Lesina, Global Marketing Director, Lonza
9:40 - 10:15
Case Study: How Artificial Intelligence is revolutionising the marketing industry
- Investigating how Artificial Intelligence (AI) is already being used, what it can and can’t do for your marketing strategy
- Following the customers journey through AI to spot patterns and understand the clients mindset
- The future of customer interaction: Using AI to deliver a better experience
Dr Cara Antoine, Chief Marketing and Operations Officer, Microsoft Netherlands
10:15 - 10:50
Horticulture 4.0: from green fingers to data driven precision growing
- Overview of Grodan’s business and marketing strategy
- Grodan’s ambition to transform the industry: realising a new growth generator
- From Market leader to Thought leader
Vincent Deenen, Marketing Director, Grodan, Rockwool Group
10:50-11:00
Coffee break and networking
11:00 - 11:25
Open Forum Think Tank
What does CRM mean in the Customer Experience age?
Moderated by Dario Cardile, VP Growth, Altisource
11:25-11:50
Networking
11:50 - 12:15
Workshop 1:
The Connected Future: From Data Insights to Business Development
Lindsay McEwan – Vice President and Managing Director, Tealium EMEA
12:15-12:40
Networking
12:40 - 13:05
Workshop 2:
Building Powerful Brand Experiences
Silvan Zingg, Enterprise Solution Lead, Frontify
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
13:05-14:00
Networking Lunch hosted by Frontify
Stream 1 - Marketing Tools
14:00 - 14:35
Case Study: Identifying the true value of your product
- Overview of challenges faced to communicate with the customer
- Focusing on values and emotional marketing to create memorable campaigns
- Lessons learnt and best practice to market to specific groups
Sara Lesina, Global Marketing Director, Lonza
Stream 2 - Digital Transformation
14:00 - 14:35
Case study: How to build and grow your B2B E-commerce business
- Building: to MVP or not to MVP
- Scaling up: Start slow, finish strong
- Growing: what hurdles can you expect and how to manage them
Douglas Voeten, Head of Global Marketing Capabilities, Atradius Collections
Stream 1 - Brand Awareness
14:40 - 15:15
Case study: Rebranding after the merger of Losberger and DeBoer
- Overview of Losberger and DeBoer merger and deciding on the rebrand
- Ensuring the company values and goals are aligned
- Lessons learnt and continued development to increase brand awareness
Onno Koole, Marketing Director, Losberger DeBoer
Stream 2 - Personalisation
14:40 - 15:15
Increase your sales effectiveness through sales & marketing integrated campaigns
- Defining the optimal lead generation strategy with both teams
- Increasing the revenue cycle while cutting the cost of doing business simultaneously
- Investigating tools to bring sales and marketing together to work effectively as a team
Nirupam Sarkar, Head of Marketing – TCS Benelux, Tata Consultancy Services
15:15 - 15:25
Coffee break and networking
15:25 - 15:50
Workshop 3:
Turning buyer insights into conversations that drive engagement
Roland de Wit, Managing Consultant, Engagement Factory
15:50-16:15
Networking
16:15 - 16:40
Open Forum Think Tank
The art of Customer Loyalty
16:40-17:05
Networking
15:25 - 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
17:10 - 17:50
Panel Discussion: Defining your core brand values to strengthen your marketing strategy
- Investigating the importance of communicating brand value for business and employee retention
- Making more focused and intentional business decisions based around those brand values
- Targeting your brand message whilst ensuring it comes across authentic and genuine
Moderated by Sara Lesina, Global Head of Marketing, Lonza
Dr Cara Antoine, Chief Marketing and Operations Officer, Microsoft Netherlands
Patricia Slootjes, Director Marketing, Miele
Nanne Bos, Head of Global Brand Management, ING
19:00
Networking gala dinner & drinks reception featuring Massimo Mercuri, Director of the Centre of Expertise for Digital Innovation and Strategy, AkzoNobel
8:30 - 9:00
Morning registration & breakfast discussion groups
The breakfast discussion groups will be based upon pertinent topics being addressed at the event. Tables will be assigned individual topics for delegates to discuss over breakfast
9:00 - 9:35
Case study: Transforming to drive value through customer experience
- Overview of Philips journey through digital transformation
- Utilising innovative technologies such as AI and VR to improve customers digital experience
- Investigating how a customer journey approach can help unlock practical, measurable steps to digital transformation
Sarah Papamichalis, Global Digital Innovation Director of Male Grooming, Philips
9:35 - 10:10
Implementing segmentation to target your marketing
- Exploring the different segmentation options and what works best for your business
- Overview of UPS segmented marketing strategy and proving it’s effectiveness
- Future developments of targeted bespoke marketing campaigns for clients
Jan Denecker, Marketing Director, UPS
10:10-10:45
Case Study: Justifying past budget commitments and proving return of investment
- Evaluating the use of agencies and consultants for marketing measurement and attribution
- Achieving an ROI that will get past the scrutiny of the most sceptical CFO
- Re-calculating Martech spending and management
Tobias De Bont, CMO, Lebara
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 4:
5 Reasons Why You Still Need an Employee Advocacy Program and 5 Challenges You May Face
Jean-Louis Bénard, Founder & CEO, Sociabble
11:25-11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Effective brand building strategies to attract customers
12:15-12:40
Networking
12:40-13:05
Open Forum Think Tank
Business integration in strategic marketing
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
13:05-14:00
Networking Lunch
Stream 1 - Customer Engagement
14:00 - 14:35
Mastering customer engagement to build loyalty
- Engaging customers and uncommon insights
- Building an integrated company approach for more powerful engagement
- You said, we did – the importance of feedback
Heather Wijdekop, Director Marketing & Business Development, Tata Steel Europe
Stream 2 - Employee Brand
14:00 - 14:35
Developing an employee brand for sales, retention and recruitment
- Inspire and encourage employee advocacy to increase brand reach
- Reinforcing brand values internally to create a powerful and authentic message
- Increasing productivity and overall happiness in the workplace to retain and recruit employees
Hendrik de Wit, Director Corporate Communications, Intertrust Group
Stream 1 - Rebranding
14:40 - 15:15
Differentiating your brand: expressing your unique brand promise
- Demonstrating what value, you can bring in terms of product, service and customer experience
- Importance of defining your core brand values for sales, employee retention and recruitment
- Investigating the growing emphasis on purpose
Job Van Harmelen, Director Cooperate Communications, Thales
Stream 2 - Aligning Sales and Marketing
14:40 - 15:15
Case Study: Building a marketing strategy for multiple brands
- Leading omni-channel integration of databases
- Translating single-consumer-view insights into optimized customer life cycle programs
- Learnings across multiple markets in EMEA
Bert Peleman, Marketing Director, Maxeda DIY
15:20 - 16:10
Panel Discussion: Defining the evolving role of the marketing professional
- Investigating the importance of collaboration with other parts of the business such as HR, IT and Sales
- Overcoming the culture challenges and improving internal communication
- Finding the balance between creativity and science for the future marketing talent
Moderated by Paul Doody, CMO, Staples Solutions
Tobias De Bont, CMO, Lebara
Bert Peleman, Marketing Director, Maxeda DIY
16:10- 16:15
Closing remarks from the Chairperson