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2023 Agenda

Your time is maximised onsite through a combination of keynote presentations, workshops, interactive discussion groups, pre-arranged one-to-one meetings & quality networking sessions

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  • Day 1
  • Day 2
Wednesday 15th March 2023
08:30 - 09:20

Arrival, registration & breakfast networking

09:20 - 09.30

Introduction from the Network Group & Chairperson

A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.

Agata Michalak, Head of Marketing, Ushio

09:30 - 10:05

Using available resources to scale up marketing strategies

  • Evaluating existing campaigns to identify and address unnecessary marketing costs
  • Key tips on using new technology to develop joined-up marketing processes
  • Engaging with senior leaders to secure buy-in for additional marketing resources

Khalil Khandouk, Head of Marketing & Ecommerce, Cisco
Olga Leimann, Senior Product Marketing Manager, Cisco

10:05 - 10:40

Collaborative approaches to implementing marketing campaigns

  • Best practice on approaching like-minded organisations to create campaigns in partnership
  • Defining roles and responsibilities of partner organisations to make the best use of team strengths and skillsets
  • Establishing lines of communication between organisations to ensure joined-up processes during marketing projects

Becky Nascimento, Marketing Director – Netherlands, Iglo
Gijs Peeterson, Senior Creative Director, Ad Alliance
Diane Albertus, Group Lead Client Lead Services, Ad Alliance

10:40 - 11:00

Coffee break & networking

11:00 - 11:25

Open Forum Think Tank

The 7 Building Blocks of a Data Driven B2B Marketing Strategy

David Shell, Global Head of Omnichannel Demand Marketing, Rockwell Automation
Jonathan Pieterse, Director of Global Demand & Analytics, Rockwell Automation

11:25 - 11:50
Networking
11:50 - 12:15

Open Forum Think Tank

Delivering Greater ROI across Marketing Campaigns

Becky Nascimento, Marketing Director – Netherlands, Iglo

12:15 - 12:40
Networking
12:40 - 13:05

Open Forum Think Tank

Digital Experience Management

Sheila van Dorp, EU Head of Buyer Marketing, BCA

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
  • Digital Experience Management
13:05 - 14:00

Networking lunch

Stream 1 - Marketing campaigns
14:00 - 14:35

Utilising consumer data analytics to measure the success of marketing campaigns

  • Establishing objectives for marketing strategies to determine the success of campaigns
  • Guidance on selecting relevant consumer data to inform KPIs and measure campaign performance
  • Evaluating consumer data to identify gaps in marketing processes and inform future policies

Bert Peleman, Former Consumer Marketing Director EMEA, Estée Lauder Companies

Stream 2 - Online marketing
14:00 - 14:35

Designing digital content to strengthen marketing campaigns

  • What not to do when developing content for a campaign
  • Tactics for maximising exposure of your marketing content
  • Key tools to adapt digital content and improve engagement with multiple demographics
  • Utilising user-generated content to build on relationships with target audiences

Marieke Hombrink, European Digital Marketing & Communication Lead, Diversey

 

14:35 - 15:10

Implementing social media marketing initiatives to improve brand awareness online

  • Staff training schemes to adapt content for multiple social media platforms
  • Guidance on adjusting the frequency and timing of social media posts to improve engagement rates
  • Creating graphics to help build up social media profiles and attract new followers

Guy Claes, Marketing Director, Facilicom Belgium

15:10 - 15:25

Coffee break & networking

15:25 - 15:50

Open Forum Think Tank

Sustainability in Marketing

Xandra van Turnhout, Head of Marketing, Holland Colours

15:50-16:15
Networking
16:15 - 16:40

Open Forum Think Tank

Collaborating with Sales Teams

Marieke Hombrink, European Digital Marketing & Communication Lead, Diversey

 

16:40 - 17:05
Networking

15:25 – 17:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
  • Digital Experience Management
17:05 - 17:50

Panel discussion: Attracting and developing talent to strengthen marketing team capabilities

  • Expanding recruitment opportunities to develop a diverse workforce, such as apprenticeships and outreach schemes
  • Tailoring professional development schemes to address workforce skill shortages and reduce staff turnover
  • Adapting internal progression policies to ensure employees from marginalised groups achieve leadership positions

Aki Vlahodimos, Global Head of Marketing, Euroclear
Kremena Yordanova, Director Digital Marketing Activation, Reebok
Manvee Sharma, Global Digital Marketing Manager, FrieslandCampina

19:00
Networking dinner & drinks reception
Thursday 16th March 2023
08:30 - 09:00

Morning registration & breakfast

Informal networking over breakfast

09:00 - 10:10

Roundtable Discussions

Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session beginning. Each host will facilitate the discussion & deliver a short roundup of key findings during the wrap up session.

Roundtable 1: Securing buy-in from senior leaders

Ksenia Oreshkova, Head of Marketing & Communications, Desmet

Roundtable 2: Marketing analytics

Nicola Scirocco, CMO North Europe, Prysmian Group

Roundtable 3: Generating business through marketing

Jatin Sharma, Digital & Marketing Director, Azelis

Roundtable 4: Customer Experience Management

Robin Verlinde, Head of Customer Experience & Engagement North Europe, Sanofi

Roundtable 5: D&I in Marketing

Jill Murray, CMO, Arcadis

Roundtable 6: B2B marketing

Laura Semeraro, Lead of Marketing Analytics & SEO, Royal HaskoningDHV

Roundtable 7: AI in Marketing

Vishal Durgaram, Regional Director of Marketing Customer Channel Management & Sales Excellence, LKQ Fource

Roundtable 8: Social media marketing

Martine Koppens, Head of Digital Acceleration & Operations, Signify

10:10 - 10:45

Roundtable Wrap-up

Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.

10:45 - 11:00

Coffee break & networking

11:00 - 11:25

Workshop 6

Reinventing sustainability and social impacts from the bottom up

Tim Nicholson, VP Sales UK, Snipp Interactive
Chris Armstrong, Chairman & Founder, iPledge.org

11:25 - 11:50
Networking
11:50 - 12:15

Open Forum Think Tank

Collaborating across Marketing Teams: Global vs Local

Mira Arts, Director Marketing, GEA Food Solutions

12:15 - 12:40
Networking
12:40 - 13:05

Open Forum Think Tank

Growing Brands within Budgets Constraints

Siddhesh Kadam, Head of Digital Marketing & E-commerce, Ontex

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
  • Digital Experience Management
13:05-14:00

Networking lunch

Stream 1 - AI & marketing
14:00 - 14:35

Revolutionize your Marketing with Generative AI

  • What is generative AI
  • Marketing use cases and tools
  • An example of using generative AI for strategic lead generation

Douglas Voeten, Head of Global Marketing & Ecommerce, Atradius Collections

Stream 2 - Marketing narrative
14:00 - 14:35

Creating a narrative in marketing content to strengthen your brand profile

  • Working with senior leaders to define your brand profile & inform marketing narratives
  • Evaluating storytelling techniques to attract new customers & widen your potential audience
  • Tools & resources to develop serial content & build a long-term relationship with target audiences

Alex Ioana, Head of Digital Content Experience, Booking.com

Stream 1 - AI & marketing
14:35 - 15:10

Increasing the Pie: Reinventing Industries to Ensure Value Creation

  • Developing focus groups to determine brand perceptions among a wide range of demographics
  • Key advice on collaborating with other departments to develop rebranding policies
  • Communication approaches to promote rebranding strategies to stakeholders

Aparna Sundaresh, CMO, Lipton Teas & Infusions

Stream 2 - Marketing narrative
14:35 - 15:10

Lessons learned from 10 years of driving CX in a global organization

Ciprian Cordun, Director Consumer Experience Digital Marketing and eCommerce, Philips

 

15:10 - 15:55

Panel discussion: Working in partnership to embed sustainability into marketing processes

  • Engaging with staff to understand responsibilities to contribute towards organisation-wide sustainability goals
  • Incorporating sustainability requirements into procurement processes to reduce the environmental impact of supply chains
  • Guidance on appropriately promoting sustainability efforts when communicating with stakeholders

Dagmar van der Plas, Head of Marketing & Communication, BNP Paribas
Xandra van Turnhout, Head of Marketing, Holland Colours
Fabian Kersten, Global Head of Digital Product & Marketing, Solvay
Jan Weernink, Global Marketing Director, ADM

15:55 - 16:00
Closing remarks from the Chairperson

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AMSTERDAM, NETHERLANDS
13-14 March, 2024

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