Monday 18th March 2019

8:30 - 9:30

Arrival, registration and breakfast networking

The event will begin with an informal networking session over a continental breakfast. This gives the attendees the opportunity to begin expanding their networks, break into small groups and begin to discuss their biggest challenges as well as to exchange ideas.

9:30 - 9:40

Introduction from the Chairperson

A brief introduction to the event software—this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda and enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.

Sara Lesina, Global Marketing Director, Lonza

9:40 - 10:15

Case Study: How Artificial Intelligence is revolutionising the marketing industry

Investigating how Artificial Intelligence (AI) is already being used, what it can and can’t do for your marketing strategy
Following the customers journey through AI to spot patterns and understand the clients mindset
The future of customer interaction: Using AI to deliver a better experience

Dr Cara Antoine, Chief Marketing and Operations Officer, Microsoft Netherlands

10:15 - 10:50

Horticulture 4.0: from green fingers to data driven precision growing

Overview of Grodan’s business and marketing strategy
Grodan’s ambition to transform the industry: realising a new growth generator
From Market leader to Thought leader

Vincent Deenen, Marketing Director, Grodan, Rockwool Group

10:50-11:00

Coffee break and networking

11:00 - 11:25

Open Forum Think Tank

What does CRM mean in the Customer Experience age?
Moderated by Dario Cardile, VP Growth, Altisource

11:25-11:50

Networking

11:50 - 12:15

Workshop 1:

The Connected Future: From Data Insights to Business Development

Lindsay McEwan – Vice President and Managing Director, Tealium EMEA

12:15-12:40

Networking

12:40 - 13:05

Workshop 2:

Building Powerful Brand Experiences

Silvan Zingg, Enterprise Solution Lead, Frontify

11:00-13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

Analytics & Big Data
Marketing Automation
Brand Engagement
Customer Experience Management (CX)
Digital Marketing
Digital Asset Management
Design and Creative
Mobile, SEO and Social Media Management
Account Based Marketing
Omni-channel Management
Content Creation
Customer Relationship Management (CRM)

13:05-14:00

Networking Lunch hosted by Frontify

Marketing Tools

14:00 - 14:35

Case Study: Identifying the true value of your product

Overview of challenges faced to communicate with the customer
Focusing on values and emotional marketing to create memorable campaigns
Lessons learnt and best practice to market to specific groups

Sara Lesina, Global Marketing Director, Lonza

Digital Transformation

14:00 - 14:35

Case study: How to build and grow your B2B E-commerce business

Building: to MVP or not to MVP
Scaling up: Start slow, finish strong
Growing: what hurdles can you expect and how to manage them

Douglas Voeten, Head of Global Marketing Capabilities, Atradius Collections

Brand Awareness

14:40 - 15:15

Case study: Rebranding after the merger of Losberger and DeBoer

Overview of Losberger and DeBoer merger and deciding on the rebrand
Ensuring the company values and goals are aligned
Lessons learnt and continued development to increase brand awareness

Onno Koole, Marketing Director, Losberger DeBoer

Personalisation

14:40 - 15:15