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2022 Agenda

Your time is maximised onsite through a combination of keynote presentations, workshops, interactive discussion groups, pre-arranged one-to-one meetings & quality networking sessions

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  • Day 1
  • Day 2
Monday 16th May 2022
08:30 - 09:00

Arrival, registration & breakfast networking

09:00 - 09.10

Introduction from the Network Group & Chairperson

A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Nicola Scirocco, CMO North Europe, The Prysmian Group

09:15 - 10:00

Building a Culture of Innovation at Amazon

  • Amazon’s consistent approach to innovation
  • Starting with the customer – using mechanisms like Working Backwards and The Art of the Possible
  • The four interdependent elements – Culture, Mechanisms, Architecture, and Organization

Tim Wolff, Head of Marketing, AWS Benelux & France
Maryse Benge, Digital Innovation Lead, AWS Benelux

10:00 - 10:45

The double bottom line – The critical role of sustainability in 2022

  • How to cultivate effective messaging to fuel future business value
  • Strategies and challenges in collaborating with business partners to lock in change
  • How to understand ROI

Aparna Sundaresh, Global CMO & Chief Digital Officer, Ekaterra Tea (Unilever)

10:50 -11:00

Coffee break & networking

11:00-11:25

Workshop 1

The value of getting experimentation right

Mark Wakelin, Senior Consultant, Strategy & Value, Optimizely

11:25 - 11:50
Networking
11:50 - 12:15

Open Forum Think Tank
Analytics, data management & the new era of marketing

 

12:15 - 12:40
Networking
12:40 - 13:05

Workshop 3

Navigating the Changing Cookie Landscape – how to use the new framework to best advantage

Manuel Tönz, Director of Client Strategy, Bloomreach

11:00-13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
13:05-14:00

Networking lunch

14:00 - 14:35

People Power! Connecting your team to culture, your clients to brand to drive results

  • Developing a team culture in times of change and uncertainty
  • Using the power of your people to mobilize your marketing strategies
  • Lessons learnt in connecting clients through data and storytelling

Jill Murray, CMO, Arcadis

Stream 1 - Analysis
14:40 - 15:15

Strategies to show return on marketing investment – Transitioning marketing from a cost centre to revenue driver

  • Setting the right KPIs to articulate the value of marketing to the business
  • Establishing the right internal partnerships to maximize the ROI of marketing
  • Identify the right tech stack track and manage growth marketing

Raevyn West, VP Marketing, Engie Impact

Stream 2 - Automation
14:40 - 15:15

The benefits of segmentation & automation to improving your customer relevance

  • Using segmentation and automation to improve your target audience access
  • Make relevant content and meaningful contacts with the established target base
  • Use automation to track and follow up through the purchase cycle

Karnika Goel, Global Marketing Director Fulfilment, Sealed Air Corporation

15:15 - 15:25

Coffee break & networking

15:25 - 15:50

Workshop 4

Transform your sales & marketing teams into a (lean, mean) modern selling machine

Christophe Bostyn, RVP, Showpad

15:50-16:15
Networking
16:15 - 16:40

Workshop 5

Setting up a scalable growth process for omnichannel retailers

Dennis De Cat, Managing Director, Upthrust
Florian De Leersnyder, CMO, Impermo

16:40-17:05
Networking

15:25 – 17:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
17:05 - 17:40

Personalisation in a cookie-less world

  • The vision on personalisation at Sunweb Group
  • The impact of a cookie-less world on personalisation
  • Future-proof strategies for personalisation

Joost Kaart, Head of Online Marketing Innovation, Sunweb Group

19:00
Drinks reception & networking dinner
Tuesday 17th May 2022
08:30 - 09:00

Morning registration & breakfast

Informal networking over breakfast

09:00 - 09:05

Chairperson’s opening remarks

A welcome from the Chairperson
Nicola Scirocco, CMO North Europe, The Prysmian Group

09:05 - 10:15

Roundtable Discussions

Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session beginning. Each host will facilitate the discussion & deliver a short roundup of key findings during the wrap up session.

Roundtable 1: Leadership & change management

Jill Murray, CMO, Arcadis

Roundtable 3: Digital transformation

Siddhesh Kadam, Head of Digital Marketing & E-commerce, Ontex

Roundtable 2: Customer engagement

Rebecca Nascimento, Marketing Director, Iglo (Nomad Foods)

Roundtable 4: Sustainability

Christof Thesinga, Vice President of Marketing Europe, Coyote Logistics

10:15 - 10:45

Wrap up session

Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.

10:50-11:00

Coffee break & networking

11:00 - 11:25

Workshop 6

Exceed customers’ expectations & deliver superior omnichannel CX to drive sustainable growth

Mario Invernizzi, EVP Sales – EMEA, Snipp

11:25 - 11:50
Networking
11:50 - 12:15

Open Forum Think Tank

Customer journey mapping

 

12:15 - 12:40
Networking
12:40 - 13:05

Open Forum Think Tank

Social media marketing & intelligence

 

11:00-13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Analytics & Big Data
  • Marketing Automation
  • Brand Engagement
  • Customer Experience Management (CX)
  • Digital Marketing
  • Digital Asset Management
  • Branding, Design & Creative
  • Mobile, SEO & Social Media Management
  • Account Based Marketing
  • Omni-channel Management
  • Content Creation
  • Customer Relationship Management (CRM)
  • Software & Technology Solutions
  • Sales Enablement
  • Content Usage
13:05-14:00

Networking lunch

Stream 1 - Innovation
14:00 - 14:35

Price the NPD — a.k.a. pricing the innovation

  • The innovation funnel and tools for managing the different stages
  • The Shamrock Model: The convergence of marketing – design – R&D for NPD
  • Case studies

Nicola Scirocco, CMO North Europe, The Prysmian Group

Stream 2 - Sustainability
14:00 - 14:35

The logistics of change – how to maximise efficiency and messaging to deliver true value

  • A masterclass in developing successful initiatives to reduce carbon output
  • How marketing can lead the green transformation across the value chain
  • Collaborating with business partners to drive sustainable practices

Christof Thesinga, Vice President of Marketing Europe, Coyote Logistics

14:40 - 15:15

How a strategic rebrand could maximise evolution in a fluid landscape

  • Mission statement: How to win customers and collaborators by refocusing your goals
  • Overcoming the obstacles of reimagination in 2022

David Van Luijn, CMO, Tourism Group International

15:15 - 15:50

Navigating the stormy waters of the 20’s with Captain Iglo

  • Taking an iconic Dutch A-brand from strength to strength during turbulent times
  • Seeing the bigger picture and the challenges of focusing on short term returns

Rebecca Nascimento, Marketing Director, Iglo (Nomad Foods)

15:50- 16:00
Closing remarks from the Chairperson

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AMSTERDAM, NETHERLANDS
15-16 May, 2023

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