8:30 - 9:30
Arrival, registration and breakfast networking
The event will begin with an informal networking session over a continental breakfast. This gives the attendees the opportunity to begin expanding their networks, break into small groups and begin to discuss their biggest challenges as well as to exchange ideas.
9:30 - 9:40
Introduction from the Chairperson
A brief introduction to the event software—this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda and enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
Sara Lesina, Global Marketing Director, Lonza
9:40 - 10:15
Case Study: How Artificial Intelligence is revolutionising the marketing industry
- Investigating how Artificial Intelligence (AI) is already being used, what it can and can’t do for your marketing strategy
- Following the customers journey through AI to spot patterns and understand the clients mindset
- The future of customer interaction: Using AI to deliver a better experience
Dr Cara Antoine, Chief Marketing and Operations Officer, Microsoft Netherlands
10:15 - 10:50
How to make thought leadership part of your marketing strategy
- Overview of Grodan’s marketing strategy defining clear brand values
- Delivering value to your customers through thought leadership content
- Exploring the long term return on becoming a thought leader for your brand
Vincent Deenen, Marketing Director, Grodan, Rockwool Group
10:50-11:00
Coffee break and networking
11:00 - 11:25
Workshop 1:
Delivering exceptional customer experience through CRM
11:25-11:50
Networking
11:50 - 12:15
Workshop 2:
The Connected Future: From Data Insights to Business Development
Lindsay McEwan – Vice President and Managing Director, Tealium EMEA
12:15-12:40
Networking
12:40 - 13:05
Workshop 3:
Building Powerful Brand Experiences
Silvan Zingg, Enterprise Solution Lead, Frontify
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
13:05-14:00
Networking Lunch hosted by Frontify
Marketing Tools
14:00 - 14:35
Case Study: Identifying the true value of your product
- Overview of challenges faced at Miele to communicate with the customer
- Focusing on values and emotional marketing to create memorable campaigns
- Lessons learnt and best practice to market to specific groups
Patricia Slootjes, Director Marketing, Miele
Digital Transformation
14:00 - 14:35
Case Study: Mapping the customer journey through ecommerce
- Improving customer experience by managing their journey not life cycle
- Lessons learnt from introducing ecommerce into your digital marketing strategy
- Decoding the behaviour of your online users, Can you predict it?
Douglas Voeten, Head of Global Marketing Capabilities, Atradius Collections
Brand Awareness
14:40 - 15:15
Case study: Rebranding after the merger of Losberger and DeBoer
- Overview of Losberger and DeBoer acquisition and deciding on the rebrand
- Ensuring the company values and goals are aligned
- Lessons learnt and continued development to increase brand awareness
Onno Koole, Marketing Director, Losberger DeBoer
Personalisation
14:40 - 15:15
Increase your sales effectiveness through sales & marketing integrated campaigns
- Defining the optimal lead generation strategy with both teams
- Increasing the revenue cycle while cutting the cost of doing business simultaneously
- Investigating tools to bring sales and marketing together to work effectively as a team
Pascal Dehenain, Sales and Marketing Director, BDO Belgium
15:15 - 15:25
Coffee break and networking
15:25 - 15:50
Workshop 4:
Developing a digital content marketing strategy
15:50-16:15
Networking
16:15 - 16:40
Workshop 5:
The art of Customer Loyalty
16:40-17:05
Networking
15:25 - 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
17:10 - 17:50
Panel Discussion: Defining your core brand values to strengthen your marketing strategy
- Investigating the importance of communicating brand value for business and employee retention
- Making more focused and intentional business decisions based around those brand values
- Targeting your brand message whilst ensuring it comes across authentic and genuine
Dr Cara Antoine, Chief Marketing and Operations Officer, Microsoft Netherlands
Tanneke Reinders, Vice President Marketing, Malvern Panalytical/ Spectris
Patricia Slootjes, Director Marketing, Miele
Nanne Bos, Head of Global Brand Management, ING
19:00
Networking gala dinner & drinks reception featuring Massimo Mercuri, Director of the Centre of Expertise for Digital Innovation and Strategy, AkzoNobel
8:30 - 9:00
Morning registration & breakfast discussion groups
The breakfast discussion groups will be based upon pertinent topics being addressed at the event. Tables will be assigned individual topics for delegates to discuss over breakfast
9:00 - 9:35
Case study: Transforming to drive value through customer experience
- Overview of Philips journey through digital transformation
- Utilising innovative technologies such as AI and VR to improve customers digital experience
- Investigating how a customer journey approach can help unlock practical, measurable steps to digital transformation
Sarah Papamichalis, Global Digital Innovation Director of Male Grooming, Philips
9:35 - 10:10
Implementing segmentation to target your marketing
- Exploring the different segmentation options and what works best for your business
- Overview of UPS segmented marketing strategy and proving it’s effectiveness
- Future developments of targeted bespoke marketing campaigns for clients
Jan Denecker, Marketing Director, UPS
10:10-10:45
Case Study: Justifying past budget commitments and proving return of investment
- Evaluating the use of agencies and consultants for marketing measurement and attribution
- Achieving an ROI that will get past the scrutiny of the most sceptical CFO
- Re-calculating Martech spending and management
Tobias De Bont, CMO, Lebara
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6:
5 Reasons Why You Still Need an Employee Advocacy Program and 5 Challenges You May Face
Jean-Louis Bénard, Founder & CEO, Sociabble
11:25-11:50
Networking
11:50 - 12:15
Workshop 7:
Effective brand building strategies to attract customers
12:15-12:40
Networking
12:40-13:05
Workshop 8
Business integration in strategic marketing
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
13:05-14:00
Networking Lunch
Customer Engagement
14:00 - 14:35
Mastering customer engagement to build loyalty
- Engaging customers one interaction at a time, personally guiding them through the contemplation and purchase
- Building your targeted audience through bespoke content
- Creating trust and loyalty in the digital age
Heather Wijdekop, Director Marketing & Business Development, Tata Steel Europe
Ecommerce
14:00 - 14:35
Case Study: Mapping the customer journey through ecommerce
- Improving customer experience by managing their journey not life cycle
- Lessons learnt from introducing ecommerce into your digital marketing strategy
- Decoding the behaviour of your online users, Can you predict it?
Douglas Voeten, Head of Global Marketing Capabilities, Atradius Collections
Rebranding
14:40 - 15:15
Differentiating your brand: expressing your unique brand promise
- Demonstrating what value, you can bring in terms of product, service and customer experience
- Importance of defining your core brand values for sales, employee retention and recruitment
- Investigating the growing emphasis on sustainable and greener brands
Job Van Harmelen, Director Cooperate Communications, Thales
Aligning Sales and Marketing
14:40 - 15:15
Investing in personalisation: Going beyond mass email marketing
- Creating a one-to-one experience through your communication to balance customer experience with need to deliver results
- Increasing your knowledge of clients to build trust and provide more relevant experiences
- Implementing a successful individualisation strategy backed by intelligent data analysis and automation
Bert Peleman, Marketing Director, Maxeda DIY
15:20 - 16:10
Panel Discussion: Defining the evolving role of the marketing professional
- Investigating the importance of collaboration with other parts of the business such as HR, IT and Sales
- Overcoming the culture challenges and improving internal communication
- Finding the balance between creativity and science for the future marketing talent
Moderated by Paul Doody, CMO, Staples Solutions
16:10- 16:15
Closing remarks from the Chairperson