08:30 - 09:00
Arrival, registration & breakfast networking
09:00 - 09.10
Introduction from the Network Group & Chairperson
A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Nicola Scirocco, CMO North Europe, The Prysmian Group
09:15 - 10:00
Building a Culture of Innovation at Amazon
- Amazon’s consistent approach to innovation
- Starting with the customer – using mechanisms like Working Backwards and The Art of the Possible
- The four interdependent elements – Culture, Mechanisms, Architecture, and Organization
Tim Wolff, Head of Marketing, AWS Benelux & France
Maryse Benge, Digital Innovation Lead, AWS Benelux
10:00 - 10:45
The double bottom line – The critical role of sustainability in 2022
- How to cultivate effective messaging to fuel future business value
- Strategies and challenges in collaborating with business partners to lock in change
- How to understand ROI
Aparna Sundaresh, Global CMO & Chief Digital Officer, Ekaterra Tea (Unilever)
10:50 -11:00
Coffee break & networking
11:00-11:25
Workshop 1
The value of getting experimentation right
Mark Wakelin, Senior Consultant, Strategy & Value, Optimizely
11:25 - 11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Analytics, data management & the new era of marketing
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Navigating the Changing Cookie Landscape – how to use the new framework to best advantage
Manuel Tönz, Director of Client Strategy, Bloomreach
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking lunch
14:00 - 14:35
People Power! Connecting your team to culture, your clients to brand to drive results
- Developing a team culture in times of change and uncertainty
- Using the power of your people to mobilize your marketing strategies
- Lessons learnt in connecting clients through data and storytelling
Jill Murray, CMO, Arcadis
Stream 1 - Analysis
14:40 - 15:15
Strategies to show return on marketing investment – Transitioning marketing from a cost centre to revenue driver
- Setting the right KPIs to articulate the value of marketing to the business
- Establishing the right internal partnerships to maximize the ROI of marketing
- Identify the right tech stack track and manage growth marketing
Raevyn West, VP Marketing, Engie Impact
Stream 2 - Automation
14:40 - 15:15
The benefits of segmentation & automation to improving your customer relevance
- Using segmentation and automation to improve your target audience access
- Make relevant content and meaningful contacts with the established target base
- Use automation to track and follow up through the purchase cycle
Karnika Goel, Global Marketing Director Fulfilment, Sealed Air Corporation
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
Transform your sales & marketing teams into a (lean, mean) modern selling machine
Christophe Bostyn, RVP, Showpad
15:50-16:15
Networking
16:15 - 16:40
Workshop 5
Setting up a scalable growth process for omnichannel retailers
Dennis De Cat, Managing Director, Upthrust
Florian De Leersnyder, CMO, Impermo
16:40-17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
17:05 - 17:40
Personalisation in a cookie-less world
- The vision on personalisation at Sunweb Group
- The impact of a cookie-less world on personalisation
- Future-proof strategies for personalisation
Joost Kaart, Head of Online Marketing Innovation, Sunweb Group
19:00
Drinks reception & networking dinner
08:30 - 09:00
Morning registration & breakfast
Informal networking over breakfast
09:00 - 09:05
Chairperson’s opening remarks
A welcome from the Chairperson
Nicola Scirocco, CMO North Europe, The Prysmian Group
09:05 - 10:15
Roundtable Discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session beginning. Each host will facilitate the discussion & deliver a short roundup of key findings during the wrap up session.
Roundtable 1: Leadership & change management
Jill Murray, CMO, Arcadis
Roundtable 3: Digital transformation
Siddhesh Kadam, Head of Digital Marketing & E-commerce, Ontex
Roundtable 2: Customer engagement
Rebecca Nascimento, Marketing Director, Iglo (Nomad Foods)
Roundtable 4: Sustainability
Christof Thesinga, Vice President of Marketing Europe, Coyote Logistics
10:15 - 10:45
Wrap up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:50-11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Exceed customers’ expectations & deliver superior omnichannel CX to drive sustainable growth
Mario Invernizzi, EVP Sales – EMEA, Snipp
11:25 - 11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Customer journey mapping
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Social media marketing & intelligence
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking lunch
Stream 1 - Innovation
14:00 - 14:35
Price the NPD — a.k.a. pricing the innovation
- The innovation funnel and tools for managing the different stages
- The Shamrock Model: The convergence of marketing – design – R&D for NPD
- Case studies
Nicola Scirocco, CMO North Europe, The Prysmian Group
Stream 2 - Sustainability
14:00 - 14:35
The logistics of change – how to maximise efficiency and messaging to deliver true value
- A masterclass in developing successful initiatives to reduce carbon output
- How marketing can lead the green transformation across the value chain
- Collaborating with business partners to drive sustainable practices
Christof Thesinga, Vice President of Marketing Europe, Coyote Logistics
14:40 - 15:15
How a strategic rebrand could maximise evolution in a fluid landscape
- Mission statement: How to win customers and collaborators by refocusing your goals
- Overcoming the obstacles of reimagination in 2022
David Van Luijn, CMO, Tourism Group International
15:15 - 15:50
Navigating the stormy waters of the 20’s with Captain Iglo
- Taking an iconic Dutch A-brand from strength to strength during turbulent times
- Seeing the bigger picture and the challenges of focusing on short term returns
Rebecca Nascimento, Marketing Director, Iglo (Nomad Foods)
15:50- 16:00
Closing remarks from the Chairperson