08:30 - 09:00
Arrival, registration & breakfast networking
09:00 - 09.10
Introduction from the Network Group & Chairperson
A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Bharat Tewarie, Former Executive VP & CMO, UCB
09:10 - 09:55
Case study: Evolution of a traditional marketing department from support service to growth enabler
- Strategies & challenges in transforming the marketing function across brand, digital & people
- Customer experience: Building purpose into campaigns to connect
- The digital shift: Transitioning out of traditional marketing
Jill Murray, CMO, Arcadis
09:55 - 10:45
Panel Discussion: The reinvention of marketing in the pandemic-stricken world
- How companies transformed & re-aligned their budgets, strategies & collaboration practices to make the most of marketing’s offerings
- Lessons learnt: External communications & how to conduct business differently in an uncertain environment
- Best practice in relationship management with clients & partners, in times of turmoil
Gregoire De Clerq, EMEA Marketing Director, Rockwell Automation
Nirupam Sarkar, Head, Marketing, Europe & UK, Digitate (A TCS Venture)
Douglas Voeten, Head, Global Marketing & E-commerce, Astradius
10:45 -11:00
Coffee break & networking
11:00-11:25
Workshop 1
Customer data platforms – Worthy of the hype?
Nag Patta, VP, Field Marketing Northern Europe, Salesforce
Dienand Christe, Commercial Director, Emark
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
3 digital experience strategies to make people fall in love with your brand (& never leave you)
Dan Sitner, Digital Practice Director, Siteimprove
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
The Martech stack for the new normal
Ramom Weterings, Regional VP Western Europe, Sitecore
Harry Boers, Principal Consultant, Macaw
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking lunch hosted by Sitecore & Macaw
14:00 - 14:35
Digital tools & best use of data for the true ROMI
- Utilising analytics to demonstrate the true ROMI
- What tools & data offer best value?
- Tracking the customer journey
Guy Claes, Marketing Director, Facilicom Belgium
Stream 1 - Innovation
14:40 - 15:15
B2B customer journey innovations in the modular construction market
- Combining customer-centric tactics for optimal B2B engagement
- Determining & developing key touchpoints
- Case studies: Project visualisations & customer portal
Onno Koole, Group Marketing Director, Losberger De Boer
Stream 2 - Analysis
14:40 - 15:15
Case study: Measuring return on marketing investment in a B2B environment
- Ways to utilise data to highlight the value of marketing in driving business growth
- Collaborating with your business partners to demonstrate the revenue generated from marketing campaigns
- Marketing automation: Is it the modern marketer’s silver bullet?
Olgert Gorani, Director, Marketing & Communications, Europe, Lombard International Group
Anthony Kukaj, Head, Digital Marketing, Europe, Lombard International Group
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
We solved agile cross-channel personalization (and you can too). Here’s how.
Wim Van Horen, Director Sales Europe, Contentstack
15:50-16:15
Networking
16:15 - 16:40
Workshop 5
How to inject a growth (marketing) mindset into your marketing teams: Case examples & live exercise tailored to your company
Stijn Sommerijns, Growth Marketing Director, Upthrust
Stefan Herrebosch, Head of Marketing, Upthrust
16:40-17:05
Networking
15:25 - 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
17:05 - 17:40
Fireside chat on leadership & marketing collaboration with business partners
Join Vivien Kilian, as she is interviewed by Bharat Tewarie on leadership, collaboration and breaking down silos
Vivien Kilian, Marketing Excellence Director, Materialise
18:00
Drinks reception & networking dinner hosted by Salesforce Digital 360
08:30 - 09:00
Morning registration & breakfast
Informal networking over breakfast
09:00 - 10:15
Roundtable Discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics - please confirm attendance prior to the session beginning. Each host will facilitate the discussion & deliver a short roundup of key findings during the wrap up session.
Roundtable 1: Building agility into strategies
Olgert Gorani, Director, Marketing & Communications, Europe, Lombard International Group
Roundtable 4: Leadership, engagement & culture
Jill Murray, CMO, Arcadis
Roundtable 2: Demand generation
Guy Claes, Marketing Director, Facilicom Belgium
Roundtable 5: Planning excellence & team efficiency
Aki Vlahodimos, Global Head, Marketing, Creative Services, Events & RFP, Euroclear
Roundtable 3: Account Based Marketing
Douglas Voeten, Head, Global Marketing & E-commerce, Atradius
10:15 - 10:45
Wrap up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:50-11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Drive Enhanced Customer Experience with Advanced Personalisation & Segmentation
Mario Invernizzi, EVP Sales EMEA, Snipp
11:25 - 11:50
Networking
11:50 - 12:15
Open forum think tank
Social media marketing & intelligence
Bharat Tewarie, Former Executive VP & CMO, UCB
12:15 - 12:40
Networking
12:40 - 13:05
Open forum think tank
Email campaign & personalisation
Bharat Tewarie, Former Executive VP & CMO, UCB
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking lunch hosted by Salesforce Digital 360
14:00 - 14:35
How to utilise sustainability for brand credibility & longevity
Wim Meulders, Head, Marketing & External Communication, Vincotte
14:35 - 15:20
Marketing 360: Interactive Q&A session:
This session, hosted by the chairperson, will provide you with the opportunity to revisit & discuss the questions or scenarios you most wanted answered throughout the past two-days. It is a chance to reflect on the content shared & to provide insight into not only what you have taken away with you from attending, but to discuss the specific areas which were highlighted within the icebreaker session on day one & throughout the dedicated presentations, case studies, workshops & panel discussions, realising with some of the topics addressed, you didn’t know you were also facing such similar changes within your own organisations. With the use of Sli.do, the questions can be asked & discussions will be facilitated by the chairperson.
Bharat Tewarie, Former Executive VP & CMO, UCB
15:20- 15:25
Closing remarks from The Chairperson