08:30 - 09:20
Arrival, registration & breakfast networking
09:20 - 09.30
Introduction from the Network Group & Chairperson
A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Agata Michalak, Head of Marketing, Ushio
09:30 - 10:05
Using available resources to scale up marketing strategies
- Evaluating existing campaigns to identify and address unnecessary marketing costs
- Key tips on using new technology to develop joined-up marketing processes
- Engaging with senior leaders to secure buy-in for additional marketing resources
Khalil Khandouk, Head of Marketing & Ecommerce, Cisco
Olga Leimann, Senior Product Marketing Manager, Cisco
10:05 - 10:40
Collaborative approaches to implementing marketing campaigns
- Best practice on approaching like-minded organisations to create campaigns in partnership
- Defining roles and responsibilities of partner organisations to make the best use of team strengths and skillsets
- Establishing lines of communication between organisations to ensure joined-up processes during marketing projects
Becky Nascimento, Marketing Director – Netherlands, Iglo
Gijs Peeterson, Senior Creative Director, Ad Alliance
Diane Albertus, Group Lead Client Lead Services, Ad Alliance
10:40 - 11:00
Coffee break & networking
11:00 - 11:25
Open Forum Think Tank
The 7 Building Blocks of a Data Driven B2B Marketing Strategy
David Shell, Global Head of Omnichannel Demand Marketing, Rockwell Automation
Jonathan Pieterse, Director of Global Demand & Analytics, Rockwell Automation
11:25 - 11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Delivering Greater ROI across Marketing Campaigns
Becky Nascimento, Marketing Director – Netherlands, Iglo
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Digital Experience Management
Sheila van Dorp, EU Head of Buyer Marketing, BCA
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
13:05 - 14:00
Networking lunch
Stream 1 - Marketing campaigns
14:00 - 14:35
Utilising consumer data analytics to measure the success of marketing campaigns
- Establishing objectives for marketing strategies to determine the success of campaigns
- Guidance on selecting relevant consumer data to inform KPIs and measure campaign performance
- Evaluating consumer data to identify gaps in marketing processes and inform future policies
Bert Peleman, Former Consumer Marketing Director EMEA, Estée Lauder Companies
Stream 2 - Online marketing
14:00 - 14:35
Designing digital content to strengthen marketing campaigns
- What not to do when developing content for a campaign
- Tactics for maximising exposure of your marketing content
- Key tools to adapt digital content and improve engagement with multiple demographics
- Utilising user-generated content to build on relationships with target audiences
Marieke Hombrink, European Digital Marketing & Communication Lead, Diversey
14:35 - 15:10
Implementing social media marketing initiatives to improve brand awareness online
- Staff training schemes to adapt content for multiple social media platforms
- Guidance on adjusting the frequency and timing of social media posts to improve engagement rates
- Creating graphics to help build up social media profiles and attract new followers
Guy Claes, Marketing Director, Facilicom Belgium
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Open Forum Think Tank
Sustainability in Marketing
Xandra van Turnhout, Head of Marketing, Holland Colours
15:50-16:15
Networking
16:15 - 16:40
Open Forum Think Tank
Collaborating with Sales Teams
Marieke Hombrink, European Digital Marketing & Communication Lead, Diversey
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
17:05 - 17:50
Panel discussion: Attracting and developing talent to strengthen marketing team capabilities
- Expanding recruitment opportunities to develop a diverse workforce, such as apprenticeships and outreach schemes
- Tailoring professional development schemes to address workforce skill shortages and reduce staff turnover
- Adapting internal progression policies to ensure employees from marginalised groups achieve leadership positions
Aki Vlahodimos, Global Head of Marketing, Euroclear
Kremena Yordanova, Director Digital Marketing Activation, Reebok
Manvee Sharma, Global Digital Marketing Manager, FrieslandCampina
19:00
Networking dinner & drinks reception
08:30 - 09:00
Morning registration & breakfast
Informal networking over breakfast
09:00 - 10:10
Roundtable Discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session beginning. Each host will facilitate the discussion & deliver a short roundup of key findings during the wrap up session.
Roundtable 1: Securing buy-in from senior leaders
Ksenia Oreshkova, Head of Marketing & Communications, Desmet
Roundtable 2: Marketing analytics
Nicola Scirocco, CMO North Europe, Prysmian Group
Roundtable 3: Generating business through marketing
Jatin Sharma, Digital & Marketing Director, Azelis
Roundtable 4: Customer Experience Management
Robin Verlinde, Head of Customer Experience & Engagement North Europe, Sanofi
Roundtable 5: D&I in Marketing
Jill Murray, CMO, Arcadis
Roundtable 6: B2B marketing
Laura Semeraro, Lead of Marketing Analytics & SEO, Royal HaskoningDHV
Roundtable 7: AI in Marketing
Vishal Durgaram, Regional Director of Marketing Customer Channel Management & Sales Excellence, LKQ Fource
Roundtable 8: Social media marketing
Martine Koppens, Head of Digital Acceleration & Operations, Signify
10:10 - 10:45
Roundtable Wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Reinventing sustainability and social impacts from the bottom up
Tim Nicholson, VP Sales UK, Snipp Interactive
Chris Armstrong, Chairman & Founder, iPledge.org
11:25 - 11:50
Networking
11:50 - 12:15
Open Forum Think Tank
Collaborating across Marketing Teams: Global vs Local
Mira Arts, Director Marketing, GEA Food Solutions
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Growing Brands within Budgets Constraints
Siddhesh Kadam, Head of Digital Marketing & E-commerce, Ontex
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
13:05-14:00
Networking lunch
Stream 1 - AI & marketing
14:00 - 14:35
Revolutionize your Marketing with Generative AI
- What is generative AI
- Marketing use cases and tools
- An example of using generative AI for strategic lead generation
Douglas Voeten, Head of Global Marketing & Ecommerce, Atradius Collections
Stream 2 - Marketing narrative
14:00 - 14:35
Creating a narrative in marketing content to strengthen your brand profile
- Working with senior leaders to define your brand profile & inform marketing narratives
- Evaluating storytelling techniques to attract new customers & widen your potential audience
- Tools & resources to develop serial content & build a long-term relationship with target audiences
Alex Ioana, Head of Digital Content Experience, Booking.com
Stream 1 - AI & marketing
14:35 - 15:10
Increasing the Pie: Reinventing Industries to Ensure Value Creation
- Developing focus groups to determine brand perceptions among a wide range of demographics
- Key advice on collaborating with other departments to develop rebranding policies
- Communication approaches to promote rebranding strategies to stakeholders
Aparna Sundaresh, CMO, Lipton Teas & Infusions
Stream 2 - Marketing narrative
14:35 - 15:10
Lessons learned from 10 years of driving CX in a global organization
Ciprian Cordun, Director Consumer Experience Digital Marketing and eCommerce, Philips
15:10 - 15:55
Panel discussion: Working in partnership to embed sustainability into marketing processes
- Engaging with staff to understand responsibilities to contribute towards organisation-wide sustainability goals
- Incorporating sustainability requirements into procurement processes to reduce the environmental impact of supply chains
- Guidance on appropriately promoting sustainability efforts when communicating with stakeholders
Dagmar van der Plas, Head of Marketing & Communication, BNP Paribas
Xandra van Turnhout, Head of Marketing, Holland Colours
Fabian Kersten, Global Head of Digital Product & Marketing, Solvay
Jan Weernink, Global Marketing Director, ADM
15:55 - 16:00
Closing remarks from the Chairperson