8:30 - 9:00
Arrival, registration and breakfast networking
9:00 - 9.10
Welcome address from the chairperson
9:10 - 9:40
Icebreaker: A sharing of expectations
The event will begin with an icebreaker session, hosted by the chairperson. This provides attendees with the opportunities to ask the questions they most want answered throughout the two-days. With the use of Sli.do, the questions can be asked and discussion will be facilitated by the chairperson.
9:40 - 10:15
Executive address: The modern CMO - unlocking opportunities
- The CMO's role in 2020 and beyond
- Vast and complex responsibilities far reaching beyond traditional marketing
- As the marketing landscapes evolves, how can CMO's anticipate tomorrow?
Bharat Tewarie, Executive Vice President & Chief Marketing Officer, UCB
10:15 - 10:50
Case study: Evolution of the marketing department: new ways of working
- How to organise your team for maximum efficiency and success
- Customer experience: building purpose into campaigns to connect
- Developing a positive brand culture that aligns with core values and beliefs
Jill Murray, Chief Marketing Officer, Arcadis
10:50-11:00
Coffee break and networking
11:00-11:25
Workshop 1
Finding your purpose as a brand
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Analytics, Data Management and the New Era of Marketing
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Hosted by Sitecore & Macaw
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Content Usage
- Sales Enablement
13:05-14:00
Networking lunch hosted by Sitecore & Macaw
Stream 1 - ROMI
14:00 - 14:35
Measuring and calculating return on marketing investment
- The value of marketing to drive business growth
- Uses of analytics to demonstrate the true ROMI
- Demonstrating how each marketing campaign leads to sales: tracking the customers journey
Christoph Siara, Sales and Marketing Director, OCSiAI Group
Stream 2 - Digital
14:00 - 14:35
Digitalisation in corporate markets
- How digitalisation is revolutionising marketing
- Reinventing B2B: gaining the edge in the fast-changing industrial landscape
- The impact of digital in B2B marketing: pros and cons
Wijnana de Groot, VP, Digital Marketing and Sales, KLM Royal Dutch Airlines
Stream 1 - Marketing efficiency & effectiveness
14:40 - 15:15
A fresh focus on generating brand desire and long-term growth
- The new driving force for brands
- Finding the right fit- a media and attribution model
- Establishing a new framework with emotional, brand-driving activity at the heart
Arjan Veninga, Chief Marketing Officer, Allerzorg
Stream 2 - Transparency
14:40 - 15:15
Transparency in the digital ecosystem
- A continued area of growth: climbing it’s way to the top of the agenda
- How can transparency rebuild trust in digital ecosystems?
- Ensuring you have total control over your digital advertising: a key focus for all digital marketers
15:15 - 15:25
Coffee break and networking
15:25 - 15:50
Workshop 4
AI & Machine Learning Marketing Technology
15:50-16:15
Networking
16:15 - 16:40
Workshop 5
Marketing, Sales & CRM Alignment
16:40-17:05
Networking
15:25 - 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Content Usage
- Sales Enablement
17:05 - 17:40
Masterclass: Engaging customers in more effective and personalised ways
- Being relevant and meaningful: enhancement of even-advancing technology
- The use of data and artificial intelligence in building relationships with customers
- Technology: waiting for creative marketers to harness it
19:00
Drinks reception and networking dinner with guest speaker
8:30 - 9:00
Morning registration & breakfast
Informal networking over breakfast
9:00 - 10:15
Roundtable Discussions
Join group discussions with your peers on some of the most challenging and significant marketing topics - please confirm attendance prior to the session beginning. Each host will facilitate the discussion and deliver a short roundup of key findings during the wrap up session.
Roundtable 1: Influencer Marketing
Roundtable 4: Joint Venture
Roundtable 2: Customer Intimacy
Roundtable 5: Employee Engagement
Roundtable 3: Strategy
Roundtable 6: Brand Engagement
10:15 - 10:45
Wrap up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:50-11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Customer Journey Mapping
11:25-11:50
Networking
11:50 - 12:15
Workshop 7
Social Media Marketing and Intelligence
12:15-12:40
Networking
12:40-13:05
Workshop 8
Email Campaign and Personalisation
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Content Usage
- Sales Enablement
13:05-14:00
Networking lunch
Stream 1 - Content
14:00 - 14:35
Is content still king?
- The need is greater than ever to ensure that content is helpful, relevant and high-quality
- Quality over quantity: offering more diverse content
- Understanding the audience and speaking to them specifically and meaningfully
Stream 2 - Personalisation at scale
14:00 - 14:35
What does personalisation 2.0 look like?
- Delivering enhanced personalisation across multiple channels
- Enabling customers to relate to the campaign
- MarTech as the key to personalized engagement: how to understand the complexities and build a clear strategy
Stream 1 - The Talent Demand
14:40 - 15:15
Case study: Attracting and retaining the sought-after talent
- Addressing what the business can offer to entice new talent to the company
- Questioning what you can do to incentivise your current team
- Discussing how to develop, train and grow your ‘A+’ players
Dr Cara Antoine, President & Chairwoman, Women in Tech and former Chief Marketing & Operations Officer, Microsoft Netherlands
Stream 2 - Disruption
14:40 - 15:15
Disruptive marketing trends for 2020 and beyond
- The rapidly changing faces of business and the technology supporting it
- Technology as the great alignment opportunity: how brands and their customers can play on the same team
- Voice marketing, podcasts and influencer marketing: where to begin?
15:20 - 15:55
Interactive discussion: Future technology, reputation and the CMO of tomorrow
This session will expand across the challenges and focus for CMO's in the coming months and years. with more data and technology at a marketer's disposal than ever before, how do marketers capitalise on this opportunity to change the way they work and how do we think and act differently about a brand's purpose to reach new audiences in meaningful ways
15:55- 16:00
Closing remarks from the chairperson