Morning registration & breakfast

Informal networking over breakfast

Roundtable Discussions

Join group discussions with your peers on some of the most challenging and significant marketing topics - please confirm attendance prior to the session beginning. Each host will facilitate the discussion and deliver a short roundup of key findings during the wrap up session.

Wrap up session

Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.

Case study: Make it personal: Discover the 5 dimensions of human collaboration in the workplace and enhance the way you do business in the 21st century

• How can we enable talented people to achieve more and how can a more human approach help transform organisations?
• Discover how to build closer, more valued relationships and make stronger human connections that result in greater collaboration and positive outcomes
• Learn what it means to champion the causes we work for, offer tribute to our colleagues, and trust your core intuition in ways that will transform our lives

Cara Antoine, President & Chairwoman, Women in Tech and former Chief Marketing and Operations Officer, Microsoft Netherlands

Case study: Launching a new company with a 400 year history

This session touches upon multiple topics like the development of a new brand with a meaningful brand purpose and how to engage a workforce and external audiences around this. It is the story of Nouryon, the Chemicals spin-off of AkzoNobel and what they learned on their journey of surviving a hostile take-over attempt and coming up with a new name, a new brand, a new company purpose and a plan to launch and rebrand the new company – all in record time.
Nicole Rosanella, Global Head, Brand & Digital, Global Communications, Nouryon

Interactive Q&A session:

This session, hosted by the chairperson, will provide you with the opportunity to revisit and discuss the questions or scenarios you most wanted answered throughout the past two-days. It is a chance to reflect on the content shared and to provide insight into not only what you have taken away with you from attending, but to discuss the specific areas which were highlighted within the icebreaker session on day one and throughout the dedicated presentations, case studies, workshops and panel discussions, realising with some of the topics addressed, you didn’t know you were also facing such similar changes within your own organisations. With the use of Sli.do, the questions can be asked and discussions will be facilitated by the chairperson.