08:30 - 09:00
Arrival, registration & breakfast networking
09:00 - 09.10
Introduction from the Network Group & Chairperson
A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
09:10 - 09:40
Executive address: The modern CMO - unlocking opportunities
- The CMO's role in 2020 & beyond
- Vast & complex responsibilities far reaching beyond traditional marketing
- As the marketing landscapes evolves, how can CMO's anticipate tomorrow?
Ashish Babu, CMO, Europe & UK, Tata Consultancy Services
09:40 - 10:10
Case study: Evolution of the marketing department through new ways of working
- Strategies & challenges in transforming the marketing function across brand, digital & people
- Customer experience: Building purpose into campaigns to connect
- The digital shift: Transitioning out of traditional marketing
Jill Murray, CMO, Arcadis
10:10 - 10:50
Panel Discussion: The reinvention of marketing in the pandemic-stricken world
- How companies transformed & re-aligned their budgets, strategies & collaboration practices to make the most of marketing’s offerings
- Lessons learnt: External communications & how to conduct business differently in an uncertain environment
- Best practice in relationship management with clients & partners, in times of turmoil
Gregoire De Clerq, EMEA Marketing Director, Rockwell Automation
Geertje Pruijsers, Director, Marketing & Communications, Antea Group
10:50-11:00
Coffee break & networking
11:00-11:25
Workshop 1
Finding your purpose as a brand
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
CRM is a dead-end!
Matt Langie, CMO, XANT
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Own the entire content lifecycle
Boris Leenaars, Sales Engineer Manager Southern & Western Europe, Sitecore & Macaw
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking lunch hosted by Sitecore & Macaw
Stream 1 - Innovation
14:00 - 14:35
Digitalisation in the beverage market
- How to drive differentiation data-driven innovation
- Designing for e-commerce in the digital era
- Bringing transparency to sustainable business via digital platforms
Aparna Sundaresh, Global VP, Portfolio & Digital Transformation, Beverages, Unilever
Stream 2 - Analysis
14:00 - 14:35
Digital tools & best use of data for the true ROMI
- Uses of analytics to demonstrate the true ROMI
- What tools & data offer best value?
- Tracking the customers journey
Christoph Siara, Sales & Marketing Director, OCSiAI Group
Stream 1 - Innovation
14:40 - 15:15
Customer journey innovations: inspirations by the pains of construction projects
- Customer experience focus within the marketing strategy
- Customer journey: a source for service innovations
- Cases: project visualisations & customer portal
Onno Koole, Group Marketing Director, Losberger De Boer
Stream 2 - Analysis
14:40 - 15:15
Case study: Measuring return on marketing investment in a B2B environment
- The value of marketing to drive business growth
- Demonstrating the impact of marketing campaigns resulting in truly marketing generated sales
Monika van Hoogenvest, VP, Global Strategic Marketing, Korn Ferry
15:15 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
We solved agile cross-channel personalization (and you can too). Here’s how.
Sonja Keerl, Global Head of Product Marketing, Contentstack
Wim Van Horen, Director Sales Europe, Contentstack
15:50-16:15
Networking
16:15 - 16:40
Workshop 5
Hosted by Upthrust
16:40-17:05
Networking
15:25 - 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
17:05 - 17:40
Leadership: Marketing collaboration with business partners for revenue generation
19:00
Drinks reception & networking dinner
08:30 - 09:00
Morning registration & breakfast
Informal networking over breakfast
09:00 - 10:15
Roundtable Discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics - please confirm attendance prior to the session beginning. Each host will facilitate the discussion & deliver a short roundup of key findings during the wrap up session.
Roundtable 1: Building agility into strategies
Mari Hietala-David, Global Head of Marketing, Intertrust Group
Roundtable 4: Leadership, engagement & culture
Elke Jansenns, VP Head of Digital Solutions & Ortho Europe, Straumann Group
Roundtable 2: Customer Intimacy
Onno Koole, Group Marketing Director, Losberger De Boer
Roundtable 5: Brand engagement
Aparna Sundaresh, Global VP, Portfolio & Digital Transformation, Beverages, Unilever
Roundtable 3: Utilising data & analytics
Frank Ferro, Director, Insights, PostNL
Roundtable 6: Planning excellence & team efficiency
Renuka Ayri, Director, Marketing & Communication, Project Management Institute, Belgium Chapter
10:15 - 10:45
Wrap up session
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:50-11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Customer journey mapping
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 7
Social media marketing & intelligence
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 8
Email campaign & personalisation
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
13:05-14:00
Networking lunch
Stream 1 - Brand management
14:00 - 14:35
How to utilise sustainability for brand credibility & longevity
- Marketing’s role in the message of sustainability: Sustainability in improving business value & cementing future business growth
- How to effectively deliver messaging for partners & clients
- Case studies & examples of campaigns & value generated
Carin Gerzon, VP & Group Head of Brands, Olam International
Stream 2 - Business enhancement
14:00 - 14:35
Engagement & feedback for company products: How can marketing participate with & enhance business offerings
- The breadth of how marketing can add commercial value to the business
- How to liaise with the leadership team & direct better business decisions
- Tools & analytics in enabling practical feedback
Leendert van Delft, VP Sales Programs & Marketing, Global & Europe, DHL Express
Stream 1 - Brand management
14:40 - 15:15
Case study: Marketing from the ground upwards – Launching a new company with a 400 year history
Multiple topics like the development of a new brand with a meaningful brand purpose & how to engage a workforce & external audiences around this. It is the story of Nouryon, the chemicals spin-off of AkzoNobel & what they learned on their journey of surviving a hostile take-over attempt & coming up with a new name, a new brand, a new company purpose & a plan to launch & rebrand the new company – all in record time.
Nicole Rosanella, Global Head, Brand & Digital, Nouryon
Stream 2 - Business enhancement
14:40 -15:15
Make it personal: 5 dimensions of human collaboration in the workplace to enable commercial business success
- How can we enable talented people to achieve more & how can a human approach help transform organisations?
- How to build closer, more valued relationships & make stronger human connections for positive outcomes
- Championing the causes we work for: Offer tribute to our colleagues, & trust your core intuition
Cara Antoine, President & Chairwoman, Women in Tech & Former Chief Marketing & Operations Officer, Microsoft
15:15 - 16:00
Marketing 360: Interactive Q&A session:
This session, hosted by the chairperson, will provide you with the opportunity to revisit & discuss the questions or scenarios you most wanted answered throughout the past two-days. It is a chance to reflect on the content shared & to provide insight into not only what you have taken away with you from attending, but to discuss the specific areas which were highlighted within the icebreaker session on day one & throughout the dedicated presentations, case studies, workshops & panel discussions, realising with some of the topics addressed, you didn’t know you were also facing such similar changes within your own organisations. With the use of Sli.do, the questions can be asked & discussions will be facilitated by the chairperson.
16:00- 16:05
Closing remarks from the chairperson