8:30 - 9:30
Arrival, registration and breakfast networking
The event will begin with an informal networking session over a continental breakfast. This gives the attendees the opportunity to begin expanding their networks, break into small groups and begin to discuss their biggest challenges as well as to exchange ideas.
9:30 - 9:40
Introduction from the Chairperson
- A brief introduction to the event software—this software, unique to the industry, empowers our attendees to make the most effective
- use of their time at the event by maximising networking opportunities. The software designs a personalised agenda and enables
- attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the Chairperson.
9:40 - 10:15
Case Study: How Artificial Intelligence is revolutionising the marketing industry
- Investigating how Artificial Intelligence (AI) and is already being used, what it can and can’t do for your marketing strategy
- Following the customers journey through AI to spot patterns and understand the clients mindset
- The future of customer interaction: Using AI to deliver a better experience
Dr Cara Antoine, Chief Marketing and Operations Officer, Microsoft Netherlands
10:15 - 10:50
How to make thought leadership part of your marketing strategy
- Overview of Grodan’s marketing strategy defining clear brand values
- How thoughtleadership can be the most powerful type of content marketing at every stage of brand growth
- Shifting your marketing approach and allowing what is unique and memorable about your brand shine through
Vincent Deenen, Marketing Director, Grodan, Rockwool Group
10:50-11:00
Coffee break and networking
11:00 - 11:25
Workshop 1:
Delivering exceptional customer experience through CRM
11:25-11:50
Networking
11:50 - 12:15
Workshop 2:
Why all your marketing should be Data-Driven
12:15-12:40
Networking
12:40 - 13:05
Workshop 3:
Artificial Intelligence for your business marketing needs
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
13:05-14:00
Networking Lunch
Marketing Tools
14:00 - 14:35
Investigating which marketing tools are best for your business goals
- Analysing the right B2B marketing tools and platforms to run and measure your campaigns more efficiently
- Utilising tools to provide useful insights about your target audience, customers and the market
- Investing in the best talent in order to create innovative and unforgettable marketing
Marc Lensen, Head of Marketing and Communications, Renewi
Digital Transformation
14:00 - 14:35
Case study: Transforming to drive value through customer experience
- Overview of Phillips journey through digital transformation
- Utilising innovative technologies such as AI and VR to improve customers digital experience
- Investigating how a customer journey approach can help unlock practical, measurable steps to digital transformation
Sarah Papamichalis, Global Digital Innovation Director of Male Grooming, Phillips
Brand Awareness
14:40 - 15:15
Differentiating your brand: expressing your unique brand promise
- Demonstrating what value, you can bring in terms of product, service and customer experience
- Importance of defining your core brand values for sales, employee retention and recruitment
- Investigating the growing emphasis on sustainable and greener brands
Job Van Harmelen, Director Cooperate Communications, Thales
Personalisation
14:40 - 15:15
Investing in personalisation: Going beyond mass email marketing
- Creating a one-to-one experience through your communication to balance customer experience with need to deliver results
- Increasing your knowledge of clients to build trust and provide more relevant experiences
- Implementing a successful individualisation strategy backed by intelligent data analysis and automation
Bert Peleman, Marketing Director, Maxeda DIY
15:15 - 15:25
Coffee break and networking
15:25 - 15:50
Workshop 4:
Developing a digital content marketing strategy
15:50-16:15
Networking
16:15 - 16:40
Workshop 5:
The art of Customer Loyalty
16:40-17:05
Networking
15:25 - 15:50
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
17:10 - 17:50
Panel Discussion: Advancements in technology– is it worth the investment?
- Investigating the true potential of automation and AI in marketing: what can and can’t they do?
- What is the effectiveness of voice technology in marketing?
- Looking at the future: Emerging technology that will revolutionise marketing
Hosted by: Dr Cara Antoine, Chief Marketing and Operations Officer, Microsoft Netherlands
19:30
Networking gala dinner & drinks reception featuring After dinner speaker
8:30 - 9:00
Morning registration & breakfast discussion groups
The breakfast discussion groups will be based upon pertinent topics being addressed at the event. Tables will be assigned individual topics for delegates to discuss over breakfast
9:00 - 9:35
Creating a smooth B2B customer experience journey
- Mapping the journey allowing room for bespoke, tailor made services and tracking individual clients
- Adding creativity to how you package your services: using pre-release hype and pre-orders in your strategy
- Creating genuine connections with short-term and long-term clients
Oliver Trier, Director Digital Innovation and Education, FrieslandCampina
9:35 - 10:10
Account Based Marketing: bringing sanity and success back to lead generation
- Create powerful bespoke marketing that can promote to specific companies
- Choosing the right channels and coordinating communications across various channels
- Investigating how advances in marketing technology can give clear ROI
10:10-10:45
Case Study: Justifying past budget commitments and proving return of investment
- Evaluating the use of agencies and consultants for marketing measurement and attribution
- Achieving an ROI that will get past the scrutiny of the most sceptical CFO
- Re-calculating Martech spending and management
Tobias De Bont, CMO, Lebara
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6:
The fundamentals of B2B digital transformation
11:25-11:50
Networking
11:50 - 12:15
Workshop 7:
Effective brand building strategies to attract customers
12:15-12:40
Networking
12:40-13:05
Workshop 8
Business integration in strategic marketing
11:00-13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Design and Creative
- Mobile, SEO and Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
13:05-14:00
Networking Lunch
Customer Engagement
14:00 - 14:35
Mastering customer engagement to build loyalty
- Engaging customers one interaction at a time, personally guiding them through the contemplation and purchase
- Building your targeted audience through bespoke content
- Creating trust and loyalty in the digital age
Heather Wijdekop, Director Marketing & Business Development, Tata Steel Europe
Ecommerce
14:00 - 14:35
Case Study: Mapping the customer journey through ecommerce
- Improving customer experience by managing their journey not life cycle
- Lessons learnt from introducing ecommerce into your digital marketing strategy
- Decoding the behaviour of your online users, Can you predict it?
Douglas Voeten, Head of Global Marketing Capabilities, Atradius Collections
Rebranding
14:40 - 15:15
Case study: Rebranding after the merger of Losberger and DeBoer
- Overview of Losberger and DeBoer acquisition and deciding on the rebrand
- Ensuring the company values and goals are aligned
- Lessons learnt and continued development of the rebrand
Onno Koole, Marketing Director, Losberger DeBoer
Recruitment
14:40 - 15:15
Recruitment Crisis: Attracting the next generation of marketing talent
- How improving diversity in marketing can boost creativity and innovation
- Importance of working with HR to determine company values through marketing
- Attracting the best data talent: Do you have the right tools?
15:20 - 15:55
Panel Discussion: Defining your core brand values to strengthen your marketing strategy
- Investigating the importance of communicating brand value for business and employee retention
- Making more focused and intentional business decisions based around those brand values
- Targeting your brand message whilst ensuring it comes across authentic and genuine
15:55 - 16:00
Closing remarks from the Chairperson