08:15 - 08:50
Arrival, registration & breakfast networking
08:50 - 09.00
Introduction from the Network Group & Chairperson
A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
09:00 - 09:30
Utilising Digital Innovation to Strengthen your Marketing Campaigns
- Incorporating new technology to improve the efficiency of marketing processes
- Using demographic data to deliver tailored marketing content to target audience groups
- Implementing digital skills training schemes to expand the capabilities of marketing teams
Basak Oker, Marketing & CSI Director Europe, Givaudan
09:30 - 10:00
Implementing an Effective Data-Driven Marketing Strategy in Order to Secure Optimal ROI
- Explore how data analytics and insights can be leveraged to make informed marketing decisions, enhance personalisation, and optimise ROI within your organisation
- An analysis of the different types of tools & technologies available for your organisation specific needs
- Delivering on customer experience that will generate value for both your customers and your organisation, supported by the necessary data, digital, and technological strategies
Khalil Khandouk, Head of Marketing & eCommerce, Cisco
10:00 - 10:30
Investing in Immersive Experiences, Localisation and Personalisation: The Radisson Hotel Group Digital Experience Roadmap
Radisson is actively undergoing a digital transformation journey guided by a concrete roadmap. This journey aims to deliver next-generation content built on three core pillars:
- Immersive Experiences: Moving beyond the basic, these experiences provide engaging tools and an effective way for customers to make informed choices when booking hotels and meeting rooms.
- Localisation Strategy: Recognising the nuances of local markets, Radisson’s digital channels are now available in over 30 languages. This comprehensive localisation roadmap brings the company closer to its customers, ensuring clear communication and improved conversion rates.
- Personalisation Roadmap: Utilising customer insights and a robust CRM platform, Radisson personalises its digital channels to offer unique experiences tailored to each guest’s individual needs.
Mario Manfuro, Digital Experience Senior Director, Radisson Hotel Group
10:30 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
Brand Trust – How to Better Understand & Affect it
Alex Hill, Executive Creative Director, Samy Alliance
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
KPN: Creating Synergy in our Content Technology Landscape
Martin Opdam, Digital Product Innovation, KPN
12:15 - 12:40
Networking
12:40 - 13:05
Open Forum Think Tank
Digital Experience Management
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
13:05 - 14:00
Networking lunch
Stream 1 - Marketing Technology
14:00 - 14:35
Trends in Marketing Technology: Latest Tools, Platforms & Technologies that can help you work more Efficiently
- MarTech and the Internet of Things (IoT): How marketing technology is being integrated with IoT devices
- A look at emerging tech trends in 2024
- Latest advancements in marketing automation platforms
Vineet Basotia, Head Strategic Insights & Analytics Health Systems, Philips
Stream 2 - Customer Satisfaction
14:00 - 14:35
Enhancing Customer Satisfaction, Loyalty and Advocacy by Delivering Exceptional Experiences at every Touchpoint
- Exploring how customer data can be used to personalise loyalty programme offers
- Strategies and best practices for creating loyalty programmes
- Evaluating and fostering long-term customer loyalty
Maryna Bilanchuk, Marketing Communications Manager, Avery Dennison
14:35 - 15:10
The Digital Customer Experience: Taking Employees on a Stellar Journey
- Why we decided to leverage storytelling to engage the broader organisation in the context of our digital transformation efforts
- How we have translated a tech-heavy programme portfolio into an engaging adventure
- What we have done so far to make digital transformation less abstract and more accessible to colleagues
Dirk Marquardt, Head of Digital Strategy & Governance, AkzoNobel
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Open Forum Think Tank
AI and Machine Learning
15:50-16:15
Networking
16:15 - 16:40
Open Forum Think Tank
Collaborating with Sales Teams
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
17:05 - 17:50
Panel discussion: Identifying & Engaging with Target Audiences to Develop Focused Marketing Content
- Evaluating the company brand to identify key demographics to market goods & services towards
- Designing marketing content to improve customer journeys & ensure repeat business with organisations
- Developing focus groups to ensure marketing messaging strengthens engagement with target audiences
Moderator—Aki Vlahodimos, CMO, Euroclear
Erasmus Holm, Director, Pharma & Commercial Operations, MSD Netherlands
Manvee Sharma, Global Digital Marketing Manager, FrieslandCampina
Ellen Tolsma, Director of Brand & Content Marketing, Ticketmaster
Jessica Brennan, SVP Strategy & Marketing, TOMRA Food
19:00
Networking dinner & drinks reception
08:30 - 09:00
Morning registration & breakfast
Informal networking over breakfast
09:00 - 10:10
Roundtable Discussions
Join group discussions with your peers on some of the most challenging & significant marketing topics – please confirm attendance prior to the session beginning. Each host will facilitate the discussion & deliver a short roundup of key findings during the wrap up session.
Roundtable 1: Diversity & Inclusion
Aylin Bumin, Director – Marketing & Communications, Lineage
Roundtable 2: Data Analytics
Khalil Khandouk, Head of Marketing & eCommerce, Cisco
Roundtable 3: Sustainability
Nicola Scirocco, CMO, Prysmian Group
Roundtable 4: Data Storytelling
Alex Ioana, Head of Digital Content Experience, Booking.com
Roundtable 5: AI in Marketing
Agata Michalak, Marketing Director, Trelleborg
Roundtable 6: Social Media Marketing
Martine Koppens, Global Head of Digital Marketing Acceleration & Operations, Signify
10:10 - 10:45
Roundtable Wrap-up
Each host provides a short overview of the key findings from their discussion to the room. This is an opportunity for everyone to take notes from each roundtable summary.
10:45 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 6
Optimizing Channels & Engaging Consumers for Sustainable Growth
Mario Invernizzi, EVP Sales EMEA, Snipp
11:25 - 11:50
Networking
11:50 - 12:15
Developing Marketing, Communication & Experimental Strategies to Maintain & Grow Brand Relevance
- Exploring barriers to brand relevance
- A look at the role of product experiences to keep up with changing regulations whilst growing relevance in market segments that provide opportunities for growth
- Communication approaches to promote rebranding strategies to stakeholders
Samantha Sowirono, Head of Partner Success, Klarna
12:15 - 12:40
Networking
12:40 - 13:05
Creating & Distributing Valuable, Relevant, & Consistent Content
Lauren Voges, Partner & Industry Content Marketing, Booking.com
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
13:05-14:00
Networking lunch
Stream 1 - Communications
14:00 - 14:35
Keeping up with Latest Marketing Trends: How Shells Marketing Strategy has Organically Evolved to Keep up with new Audiences
- How Shell are keeping up to stay relevant
- A look at our ‘organic’ strategy on TikTok and other platforms
- Monitoring and analysing our competitors’ marketing strategies to enable better decision making
Willard van der Leest, Head of Digital Marketing & Media, Shell
Stream 2 - Brand Awareness
14:00 - 14:35
A Look at Initiatives to Improve Brand Awareness Online for B2B
From long to short and from Mass marketing vs. Targeting; In this topic with a focus on B2B, we look at what todays marketers struggle with to build a brand and give inspiration to overcome those challenges
Thomas Landen, CMO, RoomPriceGenie
Stream 1 - Marketing Narrative
14:35 - 15:10
The Power of Storytelling in Marketing: How to Create a Compelling Brand Narrative
- Working with senior leaders to define your brand profile & inform marketing narratives
- A look at the evolving landscape of marketing
- Creating a High-Impact narrative all you need to know
Alex Ioana, Head of Digital Content Experience, Booking.com
Stream 2 - Customer Satisfaction
14:35 - 15:10
Integrating Sustainability into your Marketing Strategy as a CMO: How you can Differentiate your Brand in the Marketplace
Xandra van Turnhout, Head of Marketing, Holland Colours
15:10 - 15:55
Panel discussion: What can Organisations do to Integrate Sustainability & Ethical Practices into their Marketing Efforts so as to Resonate with Conscious Consumers
- An overview of the shift toward sustainability in marketing and the changing expectations of consumers
- How ethical branding and transparent practices can foster trust and loyalty among consumers
- The Impact of Sustainable Storytelling: How storytelling and content marketing can be used to communicate a brand’s commitment to sustainability and ethical practice
Samantha Sowirono, Head of Partner Success, Klarna
Xandra van Turnhout, Head of Marketing, Holland Colours
Claudia Wehmeijer, Director of Marketing & Communication, Anne Lathouwers, Head of Growth Marketing & Communication, E-ON
Margarita Maximovskaya, Associate Director, Marketing Programs – EMEA, ENGIE
15:55 - 16:00
Closing remarks from the Chairperson