08:30 - 09:00
Arrival, registration & breakfast networking
09:00 - 09.10
Introduction from the Network Group & Chairperson
A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
09:10 - 09:40
Curating Brand Identity to Support Awareness & Growth
- Exploring the core elements of brand identity & how they can differentiate your brand in a crowded market
- Understanding how a target audience can support you in tailoring brand identity to foster loyalty
- Demonstrating how a cohesive identity can be leveraged for organisational growth
JF Maillé, Marketing Director, The Athlete’s Foot
09:40 - 10:10
Commercial Performance & Customer Retention
- Strategies and tactics to drive commercial performance and retention
- Finding opportunities through metrics and analysis
- Lessons learned the hard way!
Alex Ioana, Head of Digital Content Experience, Booking.com
10:10 - 10:50
Panel Discussion: Evaluating Data-Driven Approaches to Marketing Strategy
- Understanding the principles of data-driven marketing & how it can illuminate customer behaviour
- Exploring how implementing KPI’s & reporting essential metrics can be leveraged to refine marketing strategy
- Discussing the importance of integrating data insights with creativity, ensuring that campaigns are still emotionally resonant
Edwin Kuijpers, Marketing Director, Septodont
Sonja Katanec, General Manager, Teva Pharmaceuticals
Sheila van Dorp, Head of Marketing, Europe, BCA
10:50 - 11:00
Coffee break & networking
11:00 - 11:25
Workshop 1
Combining Digital Experience and Content Marketing for Success
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
Tactics & Tools to Maximise Customer Loyalty
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
Using Data To Maximise Customer Lifetime Value
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
13:05 - 14:00
Networking lunch
Stream 1 - Digital Experience
14:00 - 14:35
Transforming for Tomorrow: Building a Consumer-Centric Digital Experience
- Exploring how to design a seamless omnichannel experience, ensuring seamless customer engagement
- Leveraging data analytics to provide insights
- Strategies to foster a consumer-centric mindset across your organisation
Serkan Otles, Global Head of Business Development, Philips
Stream 2 - Customer Satisfaction
14:00 - 14:35
Embracing Social Media & Video Marketing Campaigns to Reach New Audiences
- Insights on how targeted social media strategies can help brands reach & engage new demographics effectively
- Best practices for producing compelling video content
- Using analytics to maximise campaign reach
Stream 1 - Customer Engagement
14:35 - 15:10
Innovation Tailored to your Stakeholder Needs-A Case Study from the Healthcare Industry
- Understanding stakeholder-centric innovation
- Real-world examples showcasing challenges, tailored solutions & measurable outcomes achieved
- Identifying the unique needs of diverse stakeholders
Siddhesh Kadam, Global Director, Strategic Marketing Services & Digital Solutions, Ontex
Stream 2 - Leading Campaigns
14:35 - 15:10
Key Advice on Achieving Cohesion across Multichannel Campaigns
- Establishing a unified brand voice & message
- Co-ordinating content & timing for maximum impact
- Leveraging analytics to ensure alignment & cohesion
Anne Lathouwers, Head of Marketing & Communication, E.ON
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
AI and Machine Learning
15:50-16:15
Networking
16:15 - 16:40
Workshop 5
The Rise of Video Marketing
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Analytics & Big Data
- Marketing Automation
- Brand Engagement
- Customer Experience Management (CX)
- Digital Marketing
- Digital Asset Management
- Branding, Design & Creative
- Mobile, SEO & Social Media Management
- Account Based Marketing
- Omni-channel Management
- Content Creation
- Customer Relationship Management (CRM)
- Software & Technology Solutions
- Sales Enablement
- Content Usage
- Digital Experience Management
17:05 - 17:50
Panel Discussion: Advocating for Marketing Budgets to Support Accelerated Growth
- Outlining methods for showcasing the direct impact of marketing spend on revenue and customer acquisition to make a compelling case for budget increases
- Illustrating how to align requested marketing budgets with the company’s growth goals
- Communicating with senior teams & key stakeholders to emphasise how additional budget allocation can support growth through brand awareness & differentiation which is harder to measure & report
Anne Lathouwers, Head of Marketing & Communication, E.ON
18:00
Networking drinks reception