The Network Group UK Chief Revenue Officer
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2024 Agenda

Your time is maximised onsite through a combination of keynote presentations, workshops, interactive discussion groups, pre-arranged one-to-one meetings & quality networking sessions

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  • Day 1
  • Day 2
Monday 11th November 2024
08:30 - 09:00

Arrival, Registration & Breakfast Networking

09:00 - 09:10

Introduction from The Network Group & Chairperson

A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.

Mehtab Khalid, Finance Director, Mitie

09:10 - 09:40

Aligning Business Growth Plans with Sales Enablement Strategies

  • Establishing revenue management policies to support plans for scaling up business operations
  • Meeting changing customer needs to maintain sales revenue
  • Creating contingency revenue management policies to mitigate economic fluctuations

Edurne Lago Rodriguez, Head of Sales Training & Enablement, EMEA, Spotify

09:40 - 10:10

Airline Case Study: Utilising AI & ML to Improve Pricing – Activities Needed to Achieve Success

  • How airlines are using increasingly using AI algorithms to determine pricing structures
  • A look at what easyJet are doing in terms of utilising AI & ML
  • Why AI is the future of airline revenue management!

Melissa Skluzacek, Director – Trading & Revenue Management, easyJet

10:10 - 10:45

Panel Discussion: How CROs can work more effectively with CFOs to focus on aligning revenue growth strategies with financial priorities

  • What are the most common misalignments between CROs and CFOs, and how can they be addressed early?
  • How do you ensure that the revenue goals set by the CRO are financially sustainable from the CFO’s perspective?
  • What are the most critical metrics that both CROs and CFOs should regularly discuss to stay aligned?

Mehtab Khalid, Finance Director, Mitie
Matt McCullough, Head of Sales & Development, Aldermore Bank
Talha Ahmad, Head of Commercial Finance, Mitie

10:45 -11:00

Coffee Break & Networking

11:00 - 11:25

Workshop 1

Financial Planning Against Uncertainty

 

11:25 - 11:50
Networking
11:50 - 12:15

Workshop 2

CRO Playbook: Hitting your number in a tough market

Michael Arbisi, Enterprise Account Executive, Mindtickle

12:15 - 12:40
Networking
12:40 - 13:05

Workshop 3

The new mandate for durable revenue growth

Rob Cook, VP Enterprise Sales EMEA, Salesloft

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Sales Enablement
  • Content Usage
  • Sales Automation
  • Big Data Capture
  • Digital Document Tracking Technology
  • AI Adoption
  • Marketing Collaboration
  • Telemarketing
  • Customer Revenue Optimisation
  • CRM
  • Sales Outsourcing
  • Recruitment
  • Sales Training
  • Sales Performance Consulting & Technology
13:05 - 14:00

Networking Lunch Hosted by Salesloft

Stream 1 - Revenue & Technology
14:00 - 14:35

Driving Growth Through Customer Success: Enhancing Retention, Cross-Selling, & Empowering Sales Efficiency

  • Identifying leads from CRM databases to ensure precise approaches to customer acquisition
  • Guidance on sharing customer information to develop personalised communications and secure repeat sales
  • Evaluating customer behaviour patterns to identify cross-selling opportunities

Mark Ash, Chief Revenue Officer, Konica Minolta

Stream 2 - Collaboration & Revenue
14:00 - 14:35

Working with Other Departments to Improve Revenue Streams

  • Sharing resources with other teams to expand capabilities for revenue generation
  • Implementing data-informed approaches to sales campaigns and ensure revenue growth
  • Engaging with all departments to assign responsibilities and utilise team strengths on revenue campaigns

Alex Freeman, Global Head of Sales Operations, YouGov

Stream 1 - Revenue & Technology
14:35 - 15:10

Implementing Automated Sales Processes to Improve Operational Efficiency

  • Key advice on evaluating sales processes to identify where digital tools can help streamline operations
  • Incorporating AI to encourage innovation in revenue operations and support company growth
  • Resources to support staff adapt to automated processes and increase revenue team capacities

Laurice Abbey, Head of Commercial Operations & Enablement, Endava

Stream 2 - Collaboration & Revenue
14:35 - 15:10

Coordinating Sales & Marketing Strategies to Increase Company Revenue

  • Collaborating with marketing teams to align goals for revenue generation initiatives
  • Combining departmental resources to streamline campaign efforts and increase operational efficiency
  • Utilising revenue attribution policies to evaluate the impact of marketing campaigns

Steve Wild, Head of Sales, Sky

15:10 - 15:25

Coffee break & networking

15:25 - 15:50

Workshop 4

Importance of building a performance driven sales team via servant leadership

 

15:50 - 16:15
Networking
16:15 - 16:40

Workshop 5

Talent Management

 

16:40 - 17:05
Networking

15:25 – 17:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Sales Enablement
  • Content Usage
  • Sales Automation
  • Big Data Capture
  • Digital Document Tracking Technology
  • AI Adoption
  • Marketing Collaboration
  • Telemarketing
  • Customer Revenue Optimisation
  • CRM
  • Sales Outsourcing
  • Recruitment
  • Sales Training
  • Sales Performance Consulting & Technology
17:05 - 17:50

Panel Discussion: How can Chief Revenue Officers Capitalise on new Revenue Opportunities in 2025

  • Enhancing customer journeys to raise brand awareness and attract new clients
  • Designing personalised communications with existing customers to secure repeat sales
  • Collecting feedback from customers to address gaps in client experiences and increase sales revenue

Mehtab Khalid, Finance Director
Claire Prance, Commercial Director, SEKO
Polly Lamy, Head of Commercial, Elior
Funto Agbeniga, Head of Commercial Finance & Planning, GB Railfreight

19:00
Networking Dinner & Drinks Reception
Thursday 12th November 2024
08:30 - 09:00

Morning registration & breakfast

09:00 - 10:10

Roundtable discussions

Join group discussions with your peers on some of the most challenging & significant revenue topics—please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.

Roundtable 1: Revenue & Data

Lisa Sutton, Chief Revenue Officer, Smiles & Smiles

Roundtable 2: Talent Management
Roundtable 3: AI & ML

Lisa Tomlinson, Chief Commercial Officer, Euromonitor International

Roundtable 4: Revenue Forecasting

Adam Hardy, Senior VP, Commercial Operations, Eversana

Roundtable 5: CRM

Amit Kukadia, Head of Enablement and Analytics, British Airways

Roundtable 6: International Revenue Markets

Melissa Skluzacek, Director – Trading & Revenue Management, easyJet

10:10 - 10:45

Wrap-up session

Each host gives a short overview of key findings from their discussion & creates an ideas board to be distributed post event with the presentations.

10:45 - 11:00

Coffee Break & Networking

11:00 - 11:25

Workshop 6

Customer Revenue Optimisation

 

11:25 - 11:50
Networking
11:50 - 12:15

Workshop 7

CRM

 

12:15 - 12:40
Networking
12:40 - 13:05

Workshop 8

Revenue Growth Management

 

11:00 – 13:05

One-to-One meetings

Intelligently matched one-to-one meetings:

  • Sales Enablement
  • Content Usage
  • Sales Automation
  • Big Data Capture
  • Digital Document Tracking Technology
  • AI Adoption
  • Marketing Collaboration
  • Telemarketing
  • Customer Revenue Optimisation
  • CRM
  • Sales Outsourcing
  • Recruitment
  • Sales Training
  • Sales Performance Consulting & Technology
13:05 - 14:00

Networking Lunch

Stream 1 - Sales Generation
14:00 - 14:35

Developing Secondary Spending Models to Strengthen Customer Relations & Increase Sales

  • Evaluating customer data to ensure precise approaches to secondary sales approaches
  • Sharing customer data to develop personalised communications and secure repeat sales
  • Uploading contact history with customers to central databases and identify cross-selling opportunities

Ben Feder, Head of Ancillary Revenue, PureGym

Stream 2 - Revenue Teams
14:00 - 14:35

Implementing Recruitment Schemes to Widen Revenue Team Capabilities

  • Adapting recruitment initiatives to meet skills gaps in revenue teams
  • Designing entry points at different levels of seniority to attract a broader range of applicants
  • Addressing bias in recruitment processes to nurture a diverse workforce
Stream 1 - Sales Generation
14:35 - 15:10

Designing Bespoke Customer Services to Increase Revenue Streams

  • Resources to collect customer data and identify additional sales opportunities
  • Creating flexible pricing models to respond to changing customer needs whilst optimising financial outcomes
  • Evaluating pricing factors to ensure competitive pricing as well as profitability

Aris Promos-Promopoulos, Head of Sales, Fokker Services Group

Stream 2 - Revenue Teams
14:35 - 15:10

Creating Staff Retention & Development Policies to Reduce Employee Turnover

  • Engaging with employees to address priorities for work as part of managing staff turnover
  • Working with revenue staff to design professional development plans and support internal progression
  • Soft skills training to support employees when applying for internal promotions

Duncan Jones, Head of Strategic Relationships, Bupa

15:10 - 15:55

Panel Discussion: Adapting Revenue Management Strategies in response to Changing Market Conditions

  • Embedding joined-up responses for staff to appropriately report any changes in market behaviours
  • Designing emergency response measures to protect revenue streams during periods of economic instability
  • Communicating with stakeholders about contingency revenue management measures to ensure stability within business operations

Mehtab Khalid, Finance Director, Mitie
Laurent Jardin, Senior Director—Commercial Operations, Illumina

15:55 - 16:00
Closing remarks from Chairperson

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CENTRAL LONDON, UK
26 November, 2025

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