08:30 - 09:00
Arrival, Registration & Breakfast Networking
09:00 - 09:10
Introduction from The Network Group & Chairperson
A brief introduction to the event software, SNS — this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.
Mehtab Khalid, Finance Director, Mitie
09:10 - 09:40
Aligning Business Growth Plans with Sales Enablement Strategies
- Establishing revenue management policies to support plans for scaling up business operations
- Meeting changing customer needs to maintain sales revenue
- Creating contingency revenue management policies to mitigate economic fluctuations
Edurne Lago Rodriguez, Head of Sales Training & Enablement, EMEA, Spotify
09:40 - 10:10
Airline Case Study: Utilising AI & ML to Improve Pricing – Activities Needed to Achieve Success
- How airlines are using increasingly using AI algorithms to determine pricing structures
- A look at what easyJet are doing in terms of utilising AI & ML
- Why AI is the future of airline revenue management!
Melissa Skluzacek, Director – Trading & Revenue Management, easyJet
10:10 - 10:45
Panel Discussion: How CROs can work more effectively with CFOs to focus on aligning revenue growth strategies with financial priorities
- What are the most common misalignments between CROs and CFOs, and how can they be addressed early?
- How do you ensure that the revenue goals set by the CRO are financially sustainable from the CFO’s perspective?
- What are the most critical metrics that both CROs and CFOs should regularly discuss to stay aligned?
Mehtab Khalid, Finance Director, Mitie
Matt McCullough, Head of Sales & Development, Aldermore Bank
Talha Ahmad, Head of Commercial Finance, Mitie
10:45 -11:00
Coffee Break & Networking
11:00 - 11:25
Workshop 1
Financial Planning Against Uncertainty
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 2
CRO Playbook: Hitting your number in a tough market
Michael Arbisi, Enterprise Account Executive, Mindtickle
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 3
The new mandate for durable revenue growth
Rob Cook, VP Enterprise Sales EMEA, Salesloft
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Sales Enablement
- Content Usage
- Sales Automation
- Big Data Capture
- Digital Document Tracking Technology
- AI Adoption
- Marketing Collaboration
- Telemarketing
- Customer Revenue Optimisation
- CRM
- Sales Outsourcing
- Recruitment
- Sales Training
- Sales Performance Consulting & Technology
13:05 - 14:00
Networking Lunch Hosted by Salesloft
Stream 1 - Revenue & Technology
14:00 - 14:35
Driving Growth Through Customer Success: Enhancing Retention, Cross-Selling, & Empowering Sales Efficiency
- Identifying leads from CRM databases to ensure precise approaches to customer acquisition
- Guidance on sharing customer information to develop personalised communications and secure repeat sales
- Evaluating customer behaviour patterns to identify cross-selling opportunities
Mark Ash, Chief Revenue Officer, Konica Minolta
Stream 2 - Collaboration & Revenue
14:00 - 14:35
Working with Other Departments to Improve Revenue Streams
- Sharing resources with other teams to expand capabilities for revenue generation
- Implementing data-informed approaches to sales campaigns and ensure revenue growth
- Engaging with all departments to assign responsibilities and utilise team strengths on revenue campaigns
Alex Freeman, Global Head of Sales Operations, YouGov
Stream 1 - Revenue & Technology
14:35 - 15:10
Implementing Automated Sales Processes to Improve Operational Efficiency
- Key advice on evaluating sales processes to identify where digital tools can help streamline operations
- Incorporating AI to encourage innovation in revenue operations and support company growth
- Resources to support staff adapt to automated processes and increase revenue team capacities
Laurice Abbey, Head of Commercial Operations & Enablement, Endava
Stream 2 - Collaboration & Revenue
14:35 - 15:10
Coordinating Sales & Marketing Strategies to Increase Company Revenue
- Collaborating with marketing teams to align goals for revenue generation initiatives
- Combining departmental resources to streamline campaign efforts and increase operational efficiency
- Utilising revenue attribution policies to evaluate the impact of marketing campaigns
Steve Wild, Head of Sales, Sky
15:10 - 15:25
Coffee break & networking
15:25 - 15:50
Workshop 4
Importance of building a performance driven sales team via servant leadership
15:50 - 16:15
Networking
16:15 - 16:40
Workshop 5
Talent Management
16:40 - 17:05
Networking
15:25 – 17:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Sales Enablement
- Content Usage
- Sales Automation
- Big Data Capture
- Digital Document Tracking Technology
- AI Adoption
- Marketing Collaboration
- Telemarketing
- Customer Revenue Optimisation
- CRM
- Sales Outsourcing
- Recruitment
- Sales Training
- Sales Performance Consulting & Technology
17:05 - 17:50
Panel Discussion: How can Chief Revenue Officers Capitalise on new Revenue Opportunities in 2025
- Enhancing customer journeys to raise brand awareness and attract new clients
- Designing personalised communications with existing customers to secure repeat sales
- Collecting feedback from customers to address gaps in client experiences and increase sales revenue
Mehtab Khalid, Finance Director
Claire Prance, Commercial Director, SEKO
Polly Lamy, Head of Commercial, Elior
Funto Agbeniga, Head of Commercial Finance & Planning, GB Railfreight
19:00
Networking Dinner & Drinks Reception
08:30 - 09:00
Morning registration & breakfast
09:00 - 10:10
Roundtable discussions
Join group discussions with your peers on some of the most challenging & significant revenue topics—please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap up session.
Roundtable 1: Revenue & Data
Lisa Sutton, Chief Revenue Officer, Smiles & Smiles
Roundtable 2: Talent Management
Roundtable 3: AI & ML
Lisa Tomlinson, Chief Commercial Officer, Euromonitor International
Roundtable 4: Revenue Forecasting
Adam Hardy, Senior VP, Commercial Operations, Eversana
Roundtable 5: CRM
Amit Kukadia, Head of Enablement and Analytics, British Airways
Roundtable 6: International Revenue Markets
Melissa Skluzacek, Director – Trading & Revenue Management, easyJet
10:10 - 10:45
Wrap-up session
Each host gives a short overview of key findings from their discussion & creates an ideas board to be distributed post event with the presentations.
10:45 - 11:00
Coffee Break & Networking
11:00 - 11:25
Workshop 6
Customer Revenue Optimisation
11:25 - 11:50
Networking
11:50 - 12:15
Workshop 7
CRM
12:15 - 12:40
Networking
12:40 - 13:05
Workshop 8
Revenue Growth Management
11:00 – 13:05
One-to-One meetings
Intelligently matched one-to-one meetings:
- Sales Enablement
- Content Usage
- Sales Automation
- Big Data Capture
- Digital Document Tracking Technology
- AI Adoption
- Marketing Collaboration
- Telemarketing
- Customer Revenue Optimisation
- CRM
- Sales Outsourcing
- Recruitment
- Sales Training
- Sales Performance Consulting & Technology
13:05 - 14:00
Networking Lunch
Stream 1 - Sales Generation
14:00 - 14:35
Developing Secondary Spending Models to Strengthen Customer Relations & Increase Sales
- Evaluating customer data to ensure precise approaches to secondary sales approaches
- Sharing customer data to develop personalised communications and secure repeat sales
- Uploading contact history with customers to central databases and identify cross-selling opportunities
Ben Feder, Head of Ancillary Revenue, PureGym
Stream 2 - Revenue Teams
14:00 - 14:35
Implementing Recruitment Schemes to Widen Revenue Team Capabilities
- Adapting recruitment initiatives to meet skills gaps in revenue teams
- Designing entry points at different levels of seniority to attract a broader range of applicants
- Addressing bias in recruitment processes to nurture a diverse workforce
Stream 1 - Sales Generation
14:35 - 15:10
Designing Bespoke Customer Services to Increase Revenue Streams
- Resources to collect customer data and identify additional sales opportunities
- Creating flexible pricing models to respond to changing customer needs whilst optimising financial outcomes
- Evaluating pricing factors to ensure competitive pricing as well as profitability
Aris Promos-Promopoulos, Head of Sales, Fokker Services Group
Stream 2 - Revenue Teams
14:35 - 15:10
Creating Staff Retention & Development Policies to Reduce Employee Turnover
- Engaging with employees to address priorities for work as part of managing staff turnover
- Working with revenue staff to design professional development plans and support internal progression
- Soft skills training to support employees when applying for internal promotions
Duncan Jones, Head of Strategic Relationships, Bupa
15:10 - 15:55
Panel Discussion: Adapting Revenue Management Strategies in response to Changing Market Conditions
- Embedding joined-up responses for staff to appropriately report any changes in market behaviours
- Designing emergency response measures to protect revenue streams during periods of economic instability
- Communicating with stakeholders about contingency revenue management measures to ensure stability within business operations
Mehtab Khalid, Finance Director, Mitie
Laurent Jardin, Senior Director—Commercial Operations, Illumina
15:55 - 16:00
Closing remarks from Chairperson