Flo is the most popular women’s health app globally with over 167.7 million users having downloaded Flo and 38 million monthly active users. With over 80 medical experts, Flo supports women during their entire reproductive phases and provides curated cycle and ovulation tracking, personalized health insights, expert tips, and a private community for women to exchange and share their concerns, ideas, feedback, etc. Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women’s health information.

Therefore, Flo focuses on their end-users being able to quickly and efficiently sign up via social connections to remove friction in the process, which has further fuelled their aggressive growth. With their users’ data being very sensitive, there is a strong focus on security whilst still being able to make seamlessly transition between their web and mobile applications to maintain a higher user experience. Due to the size of their active customer base, they also needed to ensure that availability and uptime was consistent and scalable so that their best developers could concentrate on core product development to keep being the No 1 Health app for women worldwide.

Join this session to learn more about:

• Flo’s business challenges before and after collaborating with Auth0
• How the Auth0 Identity Platform is able to support Flo’s business growth and development.

Speakers:

Roman Bugaev, CTO, Flo Health
Martin-Sebastian Friedrichs, Senior SMB Account Executive, Auth0