Summary

Instore shopping is back! But the return to work for retailers hasn’t been smooth sailing. 

The perfect storm of covid isolating staff and the great resignation sees stores everywhere forced to close on a whim or function at lower capacity. 50% of stores expect to be understaffed at least 1 day per week. For staff left holding the fort, this can lead to: 

  • Dissatisfied employees. They face added pressure and stress from being physically worn out, and from struggling to keep up with customer demand
  • A hit to sales. Temporary employees can lack the experience to handle complex enquiries. Store managers end up bearing the brunt of fed up and disgruntled customers

To survive and thrive, stores must solve for employee experience. It is the crucial factor in retail customer experience. Could integrating digital shopping experiences be the key to reinvigorating our brick and mortar stores?

As customers continue to be excited and accustomed to online ordering, contactless pickups, and virtual sales – there is an opportunity for retailers to further blur the lines between online and offline shopping. 

According to LivePerson:

  • 80% of customers say they WOULD try in store digital experiences when associates are busy or unavailable. 
  • 2/3 retailers struggle to make their targets due to labour problems
  • Brands who turn to message assisted sales see as much as a 4x conversion rate, and 1.75x increase in average order value. 

Join industry leaders in and LivePerson to discuss the online-offline digital experiences. How does it benefit the bottom line, while taking pressure off staff and ultimately – creating positive employee experiences. Explore how stores can offer personalised service through messaging and virtual assistants – at scale – to undoubtedly outshine competitors.

Discussion Questions:

  • What are some of the key initiatives and best practices in offline-online experiences? 
  • Where can messaging have a direct impact on conversion, sales, and upsell opportunities for instore businesses?
  • How can businesses measure and solve for poor employee experience and the great resignation? 
  • What holds retailers back when exploring technology such as automated messaging and virtual assistants?

Speaker: Clint Alver, Director, Strategic Accounts – APAC, LivePerson

Agenda

Thursday 2nd June 2022
11:00 SGTWelcome and Introductions
11:20 SGT Discussion questions
12:25 SGTClosing remarks
REQUEST AN INVITATION
OR BOOK YOUR PLACE NOW!
Request an invitation Book now

Testimonials