According to Gartner, this year 44% of CMOs have faced mid-year budget cuts and 33% of work has shifted in-house from agencies. As marketers are asked to do more with less, we will investigate how you can use technology to drive better conversion and lower cost of acquisition. 

Digital channels account for almost 80% of budgets in 2020, and the capabilities available through marketing technology offer big opportunities to improve returns on that investment – whether it’s marketing automation, omnichannel marketing, analytics, personalisation or media optimisation.

 While these are all key elements of your digital strategy, marketers need to ensure they’re fully integrated to get the best results. In this session we’ll examine how to make the most of marketing technology to drive better conversion and lower cost of acquisition, while also improving overall customer satisfaction.

Join us to discuss:

• Leveraging customer information to exclude, target customers one-to-one or find look-a-like audiences.
• Connecting MarTech to AdTech stack and allow identity to flow securely across both ecosystems.
• Connecting known marketing profiles to the anonymized ad profiles.

Speakers:

John Trowell

John is EMEA Sales Director at Acoustic. John has over 20 years of experience working in the MarTech sector for both leading marketing technology software companies and retail marketing agencies. John has a blend of marketing and technology domain expertise and now leads Acoustic’s sales teams across EMEA.

Matt Smith

Matt is Strategic Account Executive at Acoustic.  Matt has over 13 year’s experience working in the MarTech sector across different disciplines likes CRO, experimentation, digital marketing & digital advertising.

Matt works across verticals to help executives solve problems, that improve revenue, reduce operational efficiency and mitigate risk when connecting advertising & marketing technologies, focused on improving the customer journey.