Summary

You are invited to join a small group of your peers at one of London’s hottest new restaurants, Kol, serving innovative Mexican-British fusion food.

Join to discuss how brands like yours can leverage the latest technology to deliver outstanding customer experiences. As experience loyalty replaces brand loyalty, meeting your customers in the moments that matter is more vital than ever. Transactions must become conversations. Those conversations must extend over the whole course of the customer lifecycle, to provide a seamless and personalised experience.

Discussion topics:

  • The business impact of being a Conversational company
  • The step by step process towards transformation
    • What does a good Conversational Strategy look like?
    • Scaling automation
    • New job roles across the organisation including Conversational Designer, Bot Manager and Tuner
  • The marketing opportunity ahead around Conversational Ads and proactive campaigns on WhatsApp

Agenda

Wednesday 23rd February 2022
Wednesday 23rd February
6.00PM GMTWelcome drinks, conversation and canapés

7.30PM GMTDinner
10.00PM GMTFinish
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